Skip to content

Product brand

Unclaimed

hope&plum is a Minneapolis-based baby carrier brand founded in 2018 by two moms, making natural-fiber, size-inclusive carriers sewn in the USA.

Last updated September 26, 2026

AI crawler reads

No AI crawler has read this profile yet.

Overview

hope&plum is an American baby carrier brand founded in 2018 by two friends and new mothers, Skye and Mallory, who were dissatisfied with the bulky, synthetic carriers then on the market. The company is headquartered in Minneapolis, Minnesota, and describes itself as "Made by moms. Made to matter." Its core proposition is baby carriers made from breathable natural-fiber blends, designed to move with the wearer's body, and sized to fit a very wide range of bodies — XXS through 6X without extenders. The brand launched with ring slings made from natural-fiber blends that glide through the rings and soften with washing. In 2023 it introduced the Lark Baby Carrier, a patented original design with uniquely shaped straps that distribute weight across the back and shoulders and an apron-style waist. The current lineup includes the Lark Baby Carrier (10–45 lbs, about 3 months to 3 years), the Lark Kid Carrier (25–65 lbs, 3 years and up), the Sprout Newborn Carrier (7–24 lbs, birth to 12 months), ring slings (7–35 lbs), stretchy baby wraps (7–35 lbs), and the Meh Dai (7–45 lbs), plus accessories such as drool pads. Manufacturing is deliberately local: carriers are sewn within one mile of the company's Minneapolis warehouse by a partner the founders visit weekly, with fair wages. The brand states it has put carriers on more than 60,000 families. It sells primarily through its own e-commerce site, offering a wide range of seasonal and special-edition prints and colorways, and positions itself at the premium end of the babywearing market — for example, the Meh Dai is priced at $295 USD and drool pads at $38 USD. The company remains privately held and independent.

History

hope&plum was founded in 2018 by Skye and Mallory, two best friends and new mothers who met online in 2016 while trying to conceive. According to the company's own account, they were "deeply unimpressed by every baby carrier on the market" — finding them bulky, synthetic, and uncomfortable after twenty minutes — and decided to fix the problem themselves. The brand launched with a single stubborn idea: baby carriers should be made from natural fibers that actually breathe, built to move with the wearer's body, and sized to fit everyone, with no compromises. The first product was a ring sling made from natural-fiber blends that glide smoothly through the rings, distribute weight evenly, and get softer with every wash. The babywearing community noticed quickly, and the brand built an early following around these slings. In 2023, hope&plum launched the Lark Baby Carrier, a patented original design built from scratch, featuring uniquely shaped straps that distribute weight across the back and shoulders and an apron-style waist. The Lark became the brand's best seller and anchor product. The lineup expanded to cover different stages and carrying styles: the Lark Kid Carrier for children up to 65 pounds, the Sprout Newborn Carrier for babies from birth to about 12 months, ring slings, stretchy wraps, and the Meh Dai, a half-buckle carrier that combines the ease of a soft-structured carrier with the custom fit of a wrap. Accessories such as drool pads were added to protect carriers from teething dribbles. Manufacturing has remained deliberately local and small-scale. Carriers are sewn within one mile of the company's Minneapolis warehouse by a partner the founders visit every week, with fair wages paid to people they know personally. The brand reports that it has now put carriers on more than 60,000 families. It sells primarily through its own e-commerce site, offering a rotating array of seasonal prints and special editions, and remains a privately held, independent company.

  • 2023

    Launch of the patented Lark Baby Carrier, the brand's best-selling buckle carrier.

  • 2018

    hope&plum is founded by Skye and Mallory; launches with ring slings made from natural-fiber blends.

  • 2016

    Skye and Mallory meet online while trying to conceive; friendship begins.

  • Lineup expands to include Lark Kid Carrier, Sprout Newborn Carrier, wraps, Meh Dai, and accessories.

  • Brand reports having put carriers on more than 60,000 families.

Products and positioning

Premium, natural-fiber, size-inclusive baby carriers sewn in the USA; "Not your average baby carrier brand."

  • Lark Baby Carrier

    Best-selling buckle carrier for 10–45 lbs (about 3 months to 3 years), with three panel sizes, ergonomic support, and easy solo put-on.

  • Lark Kid Carrier

    Carrier for bigger kids 25–65 lbs (3 years and up), with a larger panel and the same easy fit.

  • Sprout Newborn Carrier

    Newborn-specific buckle carrier for 7–24 lbs (birth to 12 months), designed for quick, no-fuss put-on.

  • Ring Sling

    Fast put-on sling for 7–35 lbs (birth to toddlerhood), ideal for nursing and quick ups-and-downs.

  • Baby Wrap

    Long stretchy wrap for 7–35 lbs (birth to 12 months), offering a cozy, womb-like feeling and skin-to-skin bonding.

  • Meh Dai

    Half-buckle carrier for 7–45 lbs (birth through toddler), combining structured support with wrap-like ties; made of 55% hemp and 45% organic cotton, sewn in Minnesota.

  • Drool Pads

    Set of two strap covers for Lark Carriers and Meh Dais, with an absorbent organic cotton Zorb layer, sewn in Minneapolis.

Sources5 sources

Cite this profile: Cite the canonical profile. /brand-wiki/hope-and-plum · Editorial policy · How profiles are compiled