Forge Men

Forge Men is an American direct-to-consumer brand selling skincare, dietary supplements, and attraction-oriented fragrance products formulated specifically for men. The brand operates primarily through its own e-commerce site, try-forge.com, and presents itself under the tagline "The Science of Nature. Forged for Men." Its product architecture is organized into three collections — Skin, Body, and Aura — covering topical skincare, ingestible organ-based supplements, and pheromone-inspired scents respectively. The brand's stated philosophy is built around the slogan "Like Nourishes Like," arguing that skin is best restored with bio-compatible ingredients, that physical strength is built from the same nutrients that power the organs, and that attraction can be amplified through naturally occurring pheromones. Forge Men positions itself as combining "ancestral wisdom with modern research," a framing common among contemporary men's wellness brands that blend traditional or whole-food nutrition concepts with performance marketing. Forge Men's catalog includes the Rejuvenating Tallow Balm, Revitalizing Serum, Purifying Face Wash, Mineral Tallow Sunscreen SPF 30, Beef Organ Complex, and Prime Ignite. Most items are listed at a standard price point of $49.95, discounted from $54.95, and the brand offers a 60-day money-back guarantee across its collections. The site claims it is "Trusted by 300,000+ Men" and displays customer ratings for individual products. The brand is associated with Horizons Ventures LLC, which appears to be the operating entity behind the Forge Men trademark and storefront. Forge Men is a relatively young entrant in the fast-growing men's personal care and supplement category, competing with established grooming labels and a wave of DTC wellness startups. Its differentiation rests on the combination of tallow-based skincare, organ-meat supplements, and pheromone fragrances — a niche but increasingly visible segment of the men's self-improvement market.

Forge Men is a contemporary American direct-to-consumer brand in the men's personal care and supplement space. It is associated with Horizons Ventures LLC, the entity named in the subject record, and sells through its own e-commerce storefront at try-forge.com. Public evidence for the brand is concentrated in its own website and a Wikidata entry describing it as an "American men's skincare and supplement brand." No founding date, founder names, or corporate history details are provided in the available evidence, so the brand's early history cannot be reconstructed with confidence. The brand's market entry reflects a broader trend in the late 2010s and 2020s toward men-specific wellness brands that combine topical grooming products with ingestible supplements and lifestyle positioning. Forge Men's catalog is organized into three collections. The Skin collection includes the Rejuvenating Tallow Balm, Revitalizing Serum, Purifying Face Wash, and Mineral Tallow Sunscreen SPF 30. The Body collection centers on the Beef Organ Complex, an organ-meat-derived supplement. The Aura collection features Prime Ignite, a scent marketed around attraction and pheromones. Forge Men's marketing emphasizes a "Science of Nature" narrative, with the slogan "Like Nourishes Like" and claims that its formulas are bio-compatible and built to work with the body. The site states that the brand is "Trusted by 300,000+ Men" and offers a 60-day money-back guarantee. Products are typically listed at $49.95, marked down from $54.95, with customer ratings displayed on product pages. Because the brand is young and privately held, there is limited independent reporting on its operations, funding, or leadership. Its parent entity, Horizons Ventures LLC, is not to be confused with the better-known Hong Kong-based venture capital firm Horizons Ventures; the naming overlap is coincidental and the two are unrelated. As of the available evidence, Forge Men remains an active, privately held brand focused on the U.S. market.

Men's wellness and grooming brand combining 'ancestral wisdom' with modern research, organized around Skin, Body, and Aura collections.

• Rejuvenating Tallow Balm

  Nourishing tallow-based balm designed to feed and protect the skin.

• Revitalizing Serum

  Anti-wrinkle night serum for overnight skin repair and rejuvenation.

• Purifying Face Wash

  Morning nourishing face wash that cleanses while protecting the skin.

• Beef Organ Complex

  Organ-meat-derived supplement marketed for energy, endurance, and hormonal balance.

• Prime Ignite

  Attraction-oriented scent marketed around pheromones and masculine presence.

• Mineral Tallow Sunscreen SPF30

  Broad-spectrum mineral sunscreen with tallow, SPF 30.

1. 1Forge Men® | The Science of Nature. Forged for Mentry-forge.com
2. 2All Products – Forge Mentry-forge.com
3. 3Forge Men – Wikidatawikidata.org