Hotel RL

Hotel RL was developed by Red Lion Hotels Corporation as an upscale addition to its hotel portfolio. The company announced the brand on October 21, 2014, describing it as a conversion hotel concept for the U.S. market. The conversion format indicated an intention to reposition or convert existing hotel assets under the Hotel RL identity, allowing the company to expand the brand without relying exclusively on ground-up construction. Red Lion stated that Hotel RL would target the top 80 urban markets in the United States. Its intended audience was described in generational rather than narrowly demographic terms: the brand was designed to resonate with customers who had a millennial-generation mindset. The public description therefore positioned Hotel RL as a contemporary, urban-oriented lodging concept within Red Lion's broader collection of hotel offerings. The available reference does not provide enough detail to document a specific architectural style, room specification, food-and-beverage concept, technology platform, or loyalty program. The first Hotel RL location opened in Baltimore, Maryland, in August 2015. A second location followed in Washington, D.C., in November 2015. These openings converted the announced concept into an operating hotel brand and established its initial presence in two prominent U.S. markets. Red Lion then announced or planned a broader rollout, identifying four additional cities for 2016—St. Louis, Salt Lake City, Spokane, and Olympia—and one further city, College Station, Texas, for 2017. The documented development plan shows that Red Lion intended Hotel RL to become a multi-property U.S. brand rather than a single experimental property. However, the supplied reference material does not confirm which of the proposed locations ultimately opened, the final size of the portfolio, the brand's later ownership history, or whether the name remains in use. No reliable information is provided about Hotel RL executives, financial performance, campaigns, disputes, or formal discontinuation. The brand's current status is consequently left unknown.

• 2017

  College Station opening is planned

  [1]Hotel RLen.wikipedia.org

  A Hotel RL opening is planned for College Station, Texas.

• 2016

  Additional expansion is planned

  [1]Hotel RLen.wikipedia.org

  Red Lion identifies planned Hotel RL openings in St. Louis, Salt Lake City, Spokane, and Olympia.

• 2015

  First property opens in Baltimore

  [1]Hotel RLen.wikipedia.org

  The first Hotel RL location opens in Baltimore, Maryland, in August.

• 2015

  Washington, D.C. property opens

  [1]Hotel RLen.wikipedia.org

  The second Hotel RL location opens in Washington, D.C., in November.

• 2014

  Hotel RL is announced

  [1]Hotel RLen.wikipedia.org

  Red Lion Hotels Corporation announces Hotel RL as an upscale conversion hotel brand intended for major U.S. urban markets.

An upscale urban hotel concept intended for major U.S. markets and positioned toward travelers with a millennial-generation mindset.

• Upscale lodging · 2014

  Hotel RL branded hotels

  Hotel RL was conceived as an upscale conversion hotel brand for urban U.S. markets. The offering centered on branded guest accommodation and associated hotel services, with the concept intended to appeal to travelers described by Red Lion as having a millennial-generation mindset. Publicly available material does not specify the brand's full service package, room mix, design standards, or amenities.

• 2015

  Initial rollout through Baltimore and Washington, D.C.Strategy

  Background

  Following the brand announcement, Red Lion needed to establish Hotel RL in operating urban markets.

  Action taken

  The company opened the first property in Baltimore in August and the second in Washington, D.C., in November.

  Aftermath

  The two openings provided the brand's initial operating footprint and preceded plans for further U.S. expansion.

  Source

• 2014

  Launch of Hotel RL as an upscale conversion brandProduct launch

  Background

  Red Lion Hotels Corporation sought to expand its portfolio with a hotel concept aimed at major U.S. urban markets and contemporary travelers.

  Action taken

  The company announced Hotel RL on October 21, 2014, presenting it as an upscale conversion hotel brand.

  Aftermath

  The first two properties opened in Baltimore and Washington, D.C., in 2015, followed by a stated pipeline of additional U.S. locations.

  Source

1. 1Hotel RLen.wikipedia.org