HotMaxx

HotMaxx (好特卖) is a Chinese discount retail brand operating stores under the “treasure discount store” concept. Its official company introduction says the brand was established in February 2020 and aims to offer consumers a shopping experience at what it calls “sufficiently jaw-dropping prices.” The company describes its model as using its platform to connect excess resources with consumers, creating a retail outlet for goods that brands need to move through inventory channels. The Chinese-language Wikipedia entry identifies Shanghai Xinguo Technology Co., Ltd. (上海芯果科技有限公司) as its parent company. The retailer presents itself as a place to discover discounted products from a broad range of brands and markets. Its official site describes HotMaxx as bringing together goods from around the world and says it has a team of more than 100 professional buyers who source discounted products. The company frames the offer around value, frequent product turnover and the pleasure of finding unexpected bargains. Its intended customer experience is a browse-and-discover format, with varied shelves, products arriving regularly and prices promoted as deeply discounted. The company also links its surplus-goods model to reducing waste and encouraging more resource-conscious consumption. HotMaxx’s assortment is described broadly rather than through a definitive category list in the supplied material. Official news items refer to household and personal-care goods, food and coffee, seasonal gift and travel selections, and products from international brands. The website also reports that its operations expanded from early community and industrial-park stores into a multi-city network. Its timeline records more than 100 stores by December 2020, more than 200 by June 2021, and more than 300 by September 2021; it says the brand had stores in more than 30 cities by November 2021. The same timeline describes online membership and delivery-channel growth, but the figures are presented without a clear reference date. The brand combines physical retail with online sales and delivery channels, according to its official company history. In its more recent published news, HotMaxx describes activities including a Brazil-focused product promotion in Shanghai and the addition of a coffee counter at a Shanghai store. Its positioning remains centered on low prices, discounted goods and a changing selection. The available evidence does not establish its current store count, precise headquarters, founder, named executives, or current ownership beyond the parent-company identification in the Chinese Wikipedia entry.

HotMaxx is a Chinese discount-store brand also known by its Chinese name, 好特卖. Its official company introduction dates the brand's founding to February 2020. The same page says HotMaxx aims to give consumers a shopping experience at “sufficiently jaw-dropping prices,” and describes a business that connects excess resources with consumers through a retail platform. The Chinese-language Wikipedia entry identifies Shanghai Xinguo Technology Co., Ltd. (上海芯果科技有限公司) as the brand's parent company. The official development timeline records the opening of the first community store on January 10, 2020, followed by the first industrial-park store on April 20, 2020. It says the store network exceeded 100 locations on December 21, 2020. The timeline then reports that HotMaxx had more than 200 stores by June 26, 2021, more than 300 by September 18, 2021, and stores in more than 30 cities by November 26, 2021. These are company-reported milestones; the evidence does not provide a current store count. HotMaxx describes its retail proposition as sourcing discounted goods, including through a team of more than 100 professional buyers, and helping brands address inventory pressure while offering shoppers lower prices. The company promotes a “treasure hunt” style of browsing, with a varied assortment and frequent new arrivals. It also characterizes this approach as a way to link surplus resources to consumers and to support more environmentally conscious consumption. The sources do not specify a comprehensive product-category list, so examples in its later news—such as household products, coffee and international goods—should be understood as reported offerings rather than an exhaustive catalogue. The company timeline describes the development of online sales and delivery-channel activity, alongside physical-store growth. It reports more than 25 million online members and gives cumulative order figures for a delivery channel, but does not clearly date those figures. Consequently, they cannot be treated as current operating statistics. The official news page provides later examples of brand activity: it reported a Brazil product-sales month in Shanghai in November 2025, participation in Anuga 2025, and a coffee counter added at a Shanghai store in November 2025. The supplied Chinese Wikipedia entry notes that HotMaxx has faced complaints about spoiled food. The supplied material does not detail the incidents, their dates, findings or outcomes, so no further characterization is warranted. The available sources also do not establish the founder, a specific headquarters address, named executives, or a publicly listed status.

• First community store opens

• HotMaxx is founded

• First industrial-park store opens

• Store network exceeds 100 locations

• Store network exceeds 200 locations

• Store network exceeds 300 locations

• Stores reach more than 30 cities

• Brazil Week begins in Shanghai

• Coffee counter added at a Shanghai store

A value-focused discount retailer connecting surplus goods with consumers and presenting shopping as a treasure hunt for deeply discounted finds.

• Discounted surplus goods

  The company says it connects excess resources with consumers and offers discounted goods sourced by its buying team.

• Household and personal-care goods

  Household and daily-use products appear in examples on the official news page.

• Coffee

  The official news page reported a coffee counter at a Shanghai store.

• International and food products

  The official site describes goods from around the world, and its news page reports an event promoting Brazilian products.

• Complaints concerning spoiled food

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1. 1好特卖官网首页hotmaxx.cn
2. 2好特卖官网关于我们hotmaxx.cn
3. 3好特卖官网品牌资讯hotmaxx.cn
4. 4Wikidata: HotMaxxwikidata.org
5. 5维基百科：好特卖zh.wikipedia.org