Houdini Sportswear
Product brand
UnclaimedSwedish outdoor apparel brand founded in 1993, known for minimalist, high-performance and sustainable functional clothing.
Last updated October 30, 2026
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Overview
Houdini is a Swedish outdoor apparel brand founded in 1993, specialising in minimalist, high-performance and sustainable clothing, based in Stockholm and focused on becoming 100% circular and eco-friendly. The company describes itself as offering progressive functional design from Sweden, aiming to lead the development of future sportswear through material technologies, refined aesthetics and circular design principles, and positioning itself as an innovator of sustainable design and a pioneer in circular business models. Its stated larger purpose is to restore and strengthen the relationship between man and nature.
History
Houdini is a Swedish outdoor apparel brand founded in 1993, specialising in minimalist, high-performance and sustainable clothing, based in Stockholm, with a focus on becoming 100% circular and eco-friendly. Since its inception in 1993, Houdini has had the ambition to lead the development of the future sportswear, and describes itself as an innovator of sustainable design and a pioneer in circular business models. The brand produces outdoor clothing and sportswear.
Products and positioning
Top tier of functional clothing; innovator of sustainable design and pioneer in circular business models.
W's Dunfri Guide
Light, warm and durable women's insulation jacket padded with Primaloft Gold, described as an extension of the Dunfri Insulation Series with a sturdier outer fabric.
Moonwalk Houdi II
Described as a new and updated version: a lightweight, warm and highly breathable jacket combining soft stretch fleece with durable, breathable and wind-protective ripstop fabric.
Sources5 sources
- 1Houdini Webbutik | Houdini Sportswear Officialhoudinisportswear.com
- 2About Houdini | Houdini Official Webshop – Houdini Sportswearhoudinisportswear.com
- 3Corporate Sales | About Houdini | Houdini Sportswearhoudinisportswear.com
- 4Women's Dunfri Guide | Light, durable insulation jacket – Houdini Sportswearhoudinisportswear.com
- 5Houdini sportswearwikidata.org
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