Skip to content

Houdini Sportswear

Request correction

Product brand

Unclaimed

Swedish outdoor apparel brand founded in 1993, known for minimalist, high-performance and sustainable functional clothing.

Last updated October 30, 2026

AI crawler reads

No AI crawler has read this profile yet.

Overview

Houdini is a Swedish outdoor apparel brand founded in 1993, specialising in minimalist, high-performance and sustainable clothing, based in Stockholm and focused on becoming 100% circular and eco-friendly. The company describes itself as offering progressive functional design from Sweden, aiming to lead the development of future sportswear through material technologies, refined aesthetics and circular design principles, and positioning itself as an innovator of sustainable design and a pioneer in circular business models. Its stated larger purpose is to restore and strengthen the relationship between man and nature.

History

Houdini is a Swedish outdoor apparel brand founded in 1993, specialising in minimalist, high-performance and sustainable clothing, based in Stockholm, with a focus on becoming 100% circular and eco-friendly. Since its inception in 1993, Houdini has had the ambition to lead the development of the future sportswear, and describes itself as an innovator of sustainable design and a pioneer in circular business models. The brand produces outdoor clothing and sportswear.

Products and positioning

Top tier of functional clothing; innovator of sustainable design and pioneer in circular business models.

  • W's Dunfri Guide

    Light, warm and durable women's insulation jacket padded with Primaloft Gold, described as an extension of the Dunfri Insulation Series with a sturdier outer fabric.

  • Moonwalk Houdi II

    Described as a new and updated version: a lightweight, warm and highly breathable jacket combining soft stretch fleece with durable, breathable and wind-protective ripstop fabric.

Sources5 sources

Cite this profile: Cite the canonical profile. /brand-wiki/houdini-sportswear · Editorial policy · How profiles are compiled