House of Amber
Corporate brand
UnclaimedHouse of Amber is a Danish amber jewelry producer and retailer with roots in a 1933 amber-wholesale business.
Last updated August 31, 2026
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Overview
House of Amber is a Danish jewelry brand specializing in Baltic amber and amber-based accessories. Its origins date to 1933, when Einer Fehrn established a business called Ravfehrn as an amber wholesaler serving local goldsmiths. The company later moved beyond raw-material distribution into the processing and design of amber jewelry, with the Fehrn family playing a central role in the development of its manufacturing capabilities. Einer Fehrn's son, Søren Fehrn, joined the company in 1962 and began grinding and polishing amber. In 1965, the business opened its first workshop, initially employing one person. During the 1980s, the company placed greater emphasis on refining the production of amber jewelry. This shift helped establish the basis for the later House of Amber retail and museum model, combining jewelry sales with the presentation of amber's geological, cultural, and historical significance. The company expanded its physical and operational footprint over the following decades. It opened a branch in Gdansk, Poland, in 1988, moved its head office to Frederiksberg in Copenhagen in 1993, and opened its first signature shop at Kongens Nytorv 2 in Copenhagen's historic Kanneworffs House in 1994. The same building became home to the Copenhagen Amber Museum, which was developed to display private amber collections, including exceptionally large pieces of Baltic amber as well as amber antiques and artifacts. The museum became an important part of the brand's identity and visitor experience. House of Amber added further Copenhagen locations during the late 1990s and early 2000s, including a harbor-pier shop and a large store on Vesterbrogade near Tivoli. A shop on Gammel Torv, situated on Copenhagen's principal pedestrian shopping street, followed in 2003. In 2007, Dansk Generationsskifte A/S took over the company and continued the Fehrn family's work under the House of Amber name. This ownership transition marked the formal consolidation of the modern brand identity. International expansion accelerated after the change in ownership. House of Amber established a Beijing head office and opened five stores in China in 2008. A Shanghai head office and a new Hong Kong shop followed in 2011. The company later developed an online presence and webshop, with the timeline identifying 2012 and 2013 as the period in which these activities were introduced. Its Danish retail network also continued to develop: the Vesterbrogade store reopened after reconstruction in 2013 and was designated the brand's Danish flagship. The brand's international flagship network subsequently included locations in Stockholm, Macau, Solvang, California, and Georgetown, Malaysia. House of Amber also entered a cooperation with China's National Gemstone Testing Center in 2014, reflecting its interest in gemstone identification and market credibility. In 2015, House of Amber and the Copenhagen Amber Museum were associated with a Guinness World Records listing for a 47.5-kilogram piece of amber described as the world's largest. The company opened a new flagship store in Georgetown in 2017. House of Amber's business therefore combines amber jewelry production, specialist retail, international stores, online commerce, and museum operations. Its retail presence has been described as comprising more than 40 stores in seven countries, while its most prominent visitor locations include the historic Copenhagen store and the Copenhagen Amber Museum. The brand's positioning is rooted in Danish heritage, Baltic amber, craftsmanship, and the educational and collectible qualities of amber rather than in a broad fashion-jewelry portfolio.
History
House of Amber began in 1933 as Ravfehrn, an amber-wholesale business founded by Danish entrepreneur Einer Fehrn. Its initial customers were mainly local goldsmiths, so the early company operated primarily as a supplier of amber rather than as a consumer-facing jewelry brand. A major technical development occurred in 1962, when Fehrn's son Søren Fehrn joined the business and began grinding and polishing amber. In 1965, the company established its first workshop, with one employee. During the 1980s, the business increasingly concentrated on refining amber-jewelry production. It expanded outside Denmark in 1988 by opening a branch in Gdansk, Poland, which employed 16 people. In 1993, the head office moved to Frederiksberg in Copenhagen, at which point the company had 28 employees. The next year brought two important developments: the opening of a signature shop at Kongens Nytorv 2 in the historic Kanneworffs House, and the creation of the Copenhagen Amber Museum in the same building. The museum was designed around private amber collections, including large Baltic amber specimens, antiques, and artifacts. The Copenhagen retail network grew with a harbor-pier shop in 1997, a large Vesterbrogade location beside Tivoli in 2002, and a shop at Gammel Torv on Copenhagen's principal pedestrian street in 2003. These locations helped connect the company's specialist material expertise with tourism and high-street retail. In 2007, Dansk Generationsskifte A/S took over the firm. Under the new ownership, the Fehrn family's long-running amber business continued under the House of Amber name. International development then accelerated. In 2008, the company opened a Beijing head office and its first five stores in China. In 2011, it opened a Shanghai head office and added a Hong Kong shop. The company introduced a webpage and webshop around 2012–2013, extending its sales presence beyond physical stores. The Danish flagship on Vesterbrogade reopened after reconstruction in 2013. That year also marked the company's 80th anniversary, commemorated with a special-edition collection. In 2014, House of Amber cooperated with China's National Gemstone Testing Center and opened a new flagship store in Stockholm. In 2015, it added flagship locations in Macau and Solvang, California. The House of Amber business and Copenhagen Amber Museum were also connected with a Guinness World Records listing for a 47.5-kilogram piece of amber. A further flagship store opened in Georgetown, Malaysia, in 2017. The company has been described as operating more than 40 stores in seven countries and as running the Copenhagen Amber Museum. Its retail locations have included Copenhagen, Stockholm, Helsinki, Macau, Solvang, and Georgetown, with additional activity in China, Hong Kong, and Poland. Across these activities, House of Amber has combined jewelry manufacture and sales with the cultural presentation of amber, using Danish origins, Baltic amber, craftsmanship, and museum collections as the central elements of its brand identity.
- 2017
Georgetown flagship opens
[1]House of Amber opened a new flagship store in Georgetown, Malaysia.
- 2015
Macau and Solvang flagships open
[1]The brand opened new flagship stores in Macau and Solvang, California, and was associated with a Guinness World Records listing for a 47.5-kilogram amber specimen.
- 2014
Testing-center cooperation and Stockholm flagship
[1]House of Amber began a cooperation with China's National Gemstone Testing Center and opened a new flagship store in Stockholm.
- 2013
Webshop and Danish flagship development
[1]The company introduced its webpage and webshop around this period, reopened its reconstructed Vesterbrogade store, and celebrated its 80th anniversary with a special-edition collection.
- 2011
Shanghai and Hong Kong operations added
[1]House of Amber opened a Shanghai head office and a new shop in Hong Kong.
- 2008
China expansion begins
[1]The company opened a Beijing head office and its first five stores in China.
- 2007
Ownership changes and House of Amber name adopted
[1]Dansk Generationsskifte A/S took over the company, which continued under the House of Amber name.
- 1994
Copenhagen signature shop and museum open
[1]House of Amber opened a signature shop in Kanneworffs House at Kongens Nytorv and established the Copenhagen Amber Museum in the same building.
- 1993
Head office moves to Frederiksberg
[1]The company's head office moved to Frederiksberg in Copenhagen.
- 1988
Gdansk branch opens
[1]House of Amber opened a branch in Gdansk, Poland, with 16 employees.
Products and positioning
A Danish heritage jewelry brand centered on Baltic amber, combining craftsmanship, specialist retail, museum interpretation, and international flagship stores.
Jewelry
Amber jewelry
House of Amber's principal product category is jewelry made from Baltic amber. The business's production history developed from amber wholesaling into grinding, polishing, and refining amber for finished jewelry. Its assortment is associated with classic jewelry forms such as necklaces, bracelets, earrings, rings, and pendants, although the available reference material does not specify individual collection names or detailed designs.
Collectibles
Amber collectibles and artifacts
The House of Amber retail and museum concept also encompasses substantial amber pieces, amber antiques, and related artifacts. The Copenhagen Amber Museum was developed from private collections and presents amber not only as a jewelry material but also as a natural and cultural object. Specific commercial product ranges and prices are not identified in the available sources.
Brand decisions
2014
Cooperation with China's National Gemstone Testing CenterStrategyBackground
House of Amber continued developing its presence in the Chinese market and its positioning around gemstone and amber expertise.
Action taken
The company entered a cooperation with China's National Gemstone Testing Center.
Aftermath
The available reference does not specify the cooperation's detailed scope or subsequent commercial results.
2007
Dansk Generationsskifte takes over the companyM&ABackground
The long-running Fehrn family amber business underwent an ownership transition.
Action taken
Dansk Generationsskifte A/S took over the firm and continued its activities under the House of Amber name.
Aftermath
The transition was followed by accelerated international expansion, including new operations in China and additional overseas flagship stores.
Sources1 sources
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