HOUSEDO

HOUSEDO (ハウスドゥ) is a Japanese real-estate and housing brand that operates as a franchised network of estate agents. Its consumer-facing platform, housedo.com, is positioned around the proposition of buying a home — the site's tagline translates roughly to "If you're buying a house, HouseDo." The brand covers both purchase and sale of residential property, offering listings across new and used homes, land, detached houses (一戸建て), condominiums (マンション), and commercial or income-generating property (事業用・収益物件). The official website presents HOUSEDO as a large-scale store network: it advertises 736 stores in Japan including those preparing to open, alongside a small number of overseas locations, as of a stated date of August 2026. The site also promotes a members' area (My Page) with a large inventory of listed properties, including exclusive listings visible only to registered members, and a rental-focused service branded "RentDo" (レントドゥ). A free property-valuation and sale-consultation service is offered under the same brand umbrella. HOUSEDO's marketing has featured celebrity endorsement; the official site names former professional baseball player Atsuya Furuta (古田敦也) as the brand's image character. The brand also maintains an official YouTube channel and promotes events and open houses through its store network. As a franchise brand for estate agents in Japan, HOUSEDO's business model centers on franchising its store identity and operating systems to local real-estate operators, supported by a central web platform that aggregates listings and generates customer leads. The brand is active and consumer-facing, with its primary digital presence at housedo.com.

HOUSEDO is a Japanese real-estate and housing brand that operates as a franchised network of estate agents. Publicly available evidence describes it as a "franchised brand for estate agents in Japan," indicating that its business model is built on franchising its store identity and operating systems to local real-estate businesses rather than operating solely through company-owned outlets. The brand's consumer-facing presence is centered on its official website, housedo.com, which functions as a national property portal and lead-generation platform for the franchise network. The site organizes listings by property type — used homes, new homes, land, detached houses, condominiums, and commercial or income-generating property — and by station or area, and it directs users to nearby stores and events. It also offers a members' area (My Page) that includes exclusive listings available only to registered users, and a rental-focused service branded "RentDo" (レントドゥ). A free valuation and sale-consultation service supports the sell-side of the business. According to the official website, the network comprised 736 stores in Japan, including those preparing to open, plus a small number of overseas locations, as of a stated date of August 2026. The brand has used celebrity endorsement, with former professional baseball player Atsuya Furuta named as its image character, and it maintains an official YouTube channel and promotes events and open houses through its stores. Beyond these publicly stated facts, detailed corporate history — such as the founding year, founding entity, headquarters location, parent company, and ownership structure — is not established by the available evidence and is therefore not asserted here.

• Official website states the network comprised 736 stores in Japan, including those preparing to open, plus overseas locations, as of August 2026.

A nationwide Japanese real-estate franchise brand focused on home buying and selling, supported by a large store network and a central online listing platform.

• Used homes (中古物件)

  Pre-owned residential properties listed on housedo.com.

• New homes (新築物件)

  Newly built residential properties listed on housedo.com.

• Land (土地)

  Land plots listed on housedo.com.

• Detached houses (一戸建て)

  Detached house properties listed on housedo.com.

• Condominiums (マンション)

  Condominium properties listed on housedo.com.

• Commercial and income-generating property (事業用・収益物件)

  Business-use and income-producing properties listed on housedo.com.

• RentDo (レントドゥ) rental service

  Rental-focused service promoted on the official website.

• Free property valuation and sale consultation

  Service for homeowners considering selling, promoted on the official website.

1. 1【ハウスドゥドットコム】不動産・住宅の購入や売却に関する情報が満載！housedo.com
2. 2Wikidata Q135274453wikidata.org