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HP Music: Records Label

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Indonesian record label based in Jakarta, active since the 1990s, operating multiple genre-focused sub-labels.

Last updated September 28, 2026

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Overview

HP Music: Records Label is an Indonesian record label headquartered in Jakarta. According to its official website, the label has been based in Jakarta since 1995, while a Malay-language Wikipedia entry states it was founded in 1992 and was formerly known as HP Records. The label describes itself as being entirely focused on music, representing a roster of artists organized under genre-specific sub-labels and maintaining partnerships with leading music platforms. The label's sub-label structure includes Mighty Records (rap and hip-hop), Sik Asik (dangdut), Hepi Kids (children's music), Pop Art (pop), and Plus Plus Remix (electronic and remix-oriented music). This structure allows HP Music to address distinct audiences within the Indonesian music market, from pop and rock to hip-hop, dangdut, children's music, and electronic music. Beyond recorded music, HP Music operates a merchandise and physical media business. Its website offers original merchandise, fashion items, and physical formats such as CDs, DVDs, cassettes, and box sets from HP Music artists. The label also provides lyrics for its artists' songs on its website, and maintains a presence on major social media and video platforms, including Facebook, Instagram, TikTok, X, and YouTube channels associated with its sub-labels such as Six Asik and Pop Art. HP Music is an Indonesian private record label. Its official website and Wikidata entry identify it as an Indonesian record label, and its operations are centered on the Indonesian market. The label continues to release music and merchandise for its roster of artists.

History

HP Music: Records Label is an Indonesian record label based in Jakarta. Its official website states that the label has been domiciled in Jakarta since 1995, while a Malay-language Wikipedia entry says it was established in 1992 and was formerly known as HP Records. These two dates differ, and the label's own website places its Jakarta presence at 1995. Over time, the label developed a structure of genre-focused sub-labels. Its website lists Mighty Records for rap and hip-hop, Sik Asik for dangdut, Hepi Kids for children's music, Pop Art for pop, and Plus Plus Remix for electronic and remix-oriented music. This sub-label approach allows HP Music to serve multiple segments of the Indonesian music market under one umbrella. HP Music also expanded beyond recorded music into merchandise and physical media. Its website offers original merchandise, fashion, and physical formats including CDs, DVDs, cassettes, and box sets from its artists. The label provides lyrics for its artists' songs on its website and maintains a social media and video presence through platforms such as Facebook, Instagram, TikTok, X, and YouTube channels including Six Asik by HP Music and Pop Art by HP Music. The label is identified as an Indonesian record label by its Wikidata entry and its official website. It remains active, releasing music and merchandise for its roster of artists.

  • 1995

    Official website states the label has been based in Jakarta since 1995.

  • 1992

    Malay-language Wikipedia states HP Music (then HP Records) was established.

Products and positioning

A Jakarta-based Indonesian record label focused entirely on music, with genre-specific sub-labels and a merchandise/physical media business.

  • Pop Art sub-label

    Pop music sub-label.

  • Mighty Records sub-label

    Rap and hip-hop sub-label.

  • Sik Asik sub-label

    Dangdut sub-label.

  • Hepi Kids sub-label

    Children's music sub-label.

  • Plus Plus Remix sub-label

    Electronic and remix-oriented sub-label.

  • Physical media (CD/DVD/Cassette/Boxset)

    Original physical releases from HP Music artists.

  • Merchandise and fashion

    Original merchandise and apparel from HP Music artists.

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