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Corporate brand

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Spanish human-resources brand offering employer-branding and inbound-recruiting consulting, training and community events.

Last updated September 28, 2026

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Overview

HR Lovers is a Spanish company focused on human resources training and consulting, formerly known as Inbound Recruiting Bootcamp. Operating from the website irbootcamp.com, the brand positions itself around the idea of "humanising organisations" and building lasting bonds between companies and talent. Its core promise is to design recruitment strategies that attract and retain the best talent, framed under the banner of "Employer Branding en estado puro" (employer branding in its purest form). The brand's activity spans several complementary lines. It runs an online Inbound Recruiting course, described as the first online programme that trains recruitment teams in inbound-recruiting strategy, using practical examples from companies such as Netflix and Spotify. It provides talent-attraction consulting, creating and implementing employer-branding and inbound-recruiting strategies aimed at drawing more candidates, retaining employees and communicating corporate culture externally. It also delivers training and workshops for teams on employer branding, inbound recruiting and social media, and produces content such as articles, a podcast on human resources, and free eBooks and guides on purpose, values and culture. A distinctive part of the HR Lovers identity is its community dimension. The brand organises the "HR Lovers Afterwork" events, presented as the craziest and most fun events in human resources, creating a space for HR professionals to connect. This community and content layer supports the consulting and training business, reinforcing the brand's mission to unite HR professionals under a shared philosophy of humanising organisations. HR Lovers is led by Jaime Puig, identified as CEO and founder. The company presents itself as a project built to transform how organisations attract, hire and retain employees, and it has attracted media coverage in Spain, including articles describing its "Made in Spain" talent-attraction strategy and its afterwork events as shaking up the HR sector. The brand remains active and privately held, with no public listing indicated.

History

HR Lovers is a Spanish human-resources venture that grew out of an earlier identity as Inbound Recruiting Bootcamp, reflected in its continuing web domain irbootcamp.com. The brand was created by Jaime Puig, who serves as CEO and founder. In its own account, Puig is motivated by building authentic and lasting relationships with people, and he founded the project to unite human-resources professionals under a single philosophy: humanising organisations. From its origins in inbound recruiting, the company expanded into a broader employer-branding and HR-marketing proposition. It developed an online Inbound Recruiting course, presented as the first online programme to train recruitment teams in inbound-recruiting strategy, and it built a consulting practice that designs and implements employer-branding and inbound-recruiting strategies for client organisations. Alongside consulting, it added training and workshops covering employer branding, inbound recruiting and social media, designed to give teams a practical and useful view of HR-marketing strategies. The brand also invested in content and community. It publishes articles on recruitment and selection, produces a podcast featuring human-resources professionals, and offers free eBooks and guides on purpose, values and culture. Its community-facing signature is the HR Lovers Afterwork event series, described as the craziest and most fun events in human resources, created to give HR professionals a space to meet. This combination of education, advisory work and events has given HR Lovers visibility in the Spanish HR sector, with media coverage highlighting its "Made in Spain" talent-attraction strategy and the impact of its afterwork gatherings. As of the available evidence, HR Lovers operates as a private Spanish company focused on human-resources training and consulting. No founding year, headquarters address, ownership structure or public listing is specified in the supplied sources, and the brand continues to present itself as an active project transforming how organisations attract, hire and retain employees.

  • Project founded by Jaime Puig under the Inbound Recruiting Bootcamp identity, reflected in the irbootcamp.com domain.

  • Launch of the online Inbound Recruiting course, described as the first online programme training recruitment teams in inbound-recruiting strategy.

  • Expansion into employer-branding and inbound-recruiting consulting for client organisations.

  • Addition of team training and workshops on employer branding, inbound recruiting and social media.

  • Creation of the HR Lovers Afterwork event series for the HR community.

  • Media coverage in Spain describing its 'Made in Spain' talent-attraction strategy and afterwork events as shaking up the HR sector.

Products and positioning

Employer branding and inbound recruiting specialist that aims to humanise organisations and connect HR professionals through training, consulting and community events.

  • Inbound Recruiting online course

    Online programme training recruitment teams in inbound-recruiting strategy, with practical examples from companies such as Netflix and Spotify.

  • Talent attraction consulting

    Creation and implementation of employer-branding and inbound-recruiting strategies to attract candidates, retain employees and communicate corporate culture.

  • Training and workshops

    Team training on employer branding, inbound recruiting and social media, using group exercises for a practical view of HR-marketing strategies.

  • HR podcast

    Podcast featuring the experience and vision of human-resources professionals transforming the sector.

  • eBooks and guides

    Free guides on purpose, values and culture, with exercises to help define a recruitment strategy.

  • HR Lovers Afterwork

    Event series described as the craziest and most fun events in human resources, creating a space for HR professionals.

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