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HTM Sport GmbH

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Corporate brand

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Austrian ski binding company based in Schwechat, part of the HEAD Group and known for the TYROLIA brand.

Last updated September 16, 2026

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Overview

TYROLIA is an alpine ski binding company located in Schwechat, Austria, and part of the HEAD Group, a global manufacturer and marketer of premium sports equipment and apparel. The company was founded in 1847 as "Wiener Metallwaren-, Schnallen-, und Maschinenfabrik GmbH" and manufactured its first ski binding in 1928; the first TYROLIA-branded ski binding came out in 1949. TYROLIA describes itself as a market leader in the alpine ski binding sector, exporting 90% of its production and delivering bindings to subsidiaries and dealers worldwide.

History

The TYROLIA company is located in Schwechat, Austria, and was founded in 1847 as "Wiener Metallwaren-, Schnallen-, und Maschinenfabrik GmbH". It manufactured its first ski binding in 1928, and with the start of industrial production about ten years later, the first TYROLIA-branded ski binding came out in 1949. TYROLIA is part of the HEAD Group, a leading global manufacturer and marketer of premium sports equipment and apparel.

Products and positioning

Market leader in the alpine ski binding sector

  • Attack

    Designed for maximum performance and stability, the Attack binding conquers any terrain.

  • Almonte

    Feel the absolute lightness on the ascent and high performance on the descent.

  • Attack LYT

    Our best freeski binding, now even lighter and more compact.

  • PROTECTOR+ & PROTECTOR EVO

    Safest just got better.

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