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Huayi Brothers

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A Chinese entertainment group involved in film and television production, distribution, talent management, music, advertising, and related entertainment businesses.

Last updated November 4, 2026

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Overview

Huayi Brothers, formally Huayi Brothers Media Corporation, is a Chinese entertainment conglomerate founded in 1994 by brothers Wang Zhongjun and Wang Zhonglei. It began during the period when China's film industry was moving toward greater commercialisation and private participation, and it became one of the country's most visible private film and television companies. The group built its early reputation through cooperation with prominent filmmakers, especially director Feng Xiaogang, whose commercially successful Chinese New Year releases helped establish the company as a major force in the domestic market. It also worked with other important directors, including Jiang Wen, and developed a portfolio spanning production, distribution, talent representation, music, advertising, and cinema-related investment. The company expanded beyond a conventional film producer through a network of wholly owned and affiliated businesses. These have included film investment and production, television-program production, international distribution, artist management, music, advertising, cinema investment, and fashion and cultural media. This diversified model reflected the development of China's entertainment economy in the 2000s, when media groups sought to capture value across production, talent, distribution, exhibition, and ancillary businesses. Huayi's film catalogue has included commercially important titles such as Cell Phone, A World Without Thieves, Assembly, and If You Are the One, although the company has not been limited to those productions. Huayi Brothers pursued expansion through acquisitions, strategic investments, joint ventures, and partnerships. In 2008 it acquired the talent agency Zhongqian Longde and the film and television producer Jinze Taihe. Tencent invested approximately RMB 450 million in 2011 for a minority stake, strengthening the company's connection with China's internet and technology sector. Huayi International also participated in the creation of Legendary East with Legendary Entertainment and other partners, an effort associated with the development of English-language film projects. In 2012, Huayi joined partners including Now TV, Edko Films, and Peter Chan's We Pictures in launching Channel 133 in Hong Kong. The company later entered mobile games through its 2013 acquisition of a controlling stake in Yinhan Technology and explored new-media and internet-entertainment structures. Huayi was listed on the ChiNext board of the Shenzhen Stock Exchange in 2009. Its public-market status supported a period of aggressive growth and high-profile transactions, including acquisitions of celebrity-linked production companies in 2015. Those transactions attracted public attention because the acquired entities were newly established and were assigned substantial valuations. The group also developed branded entertainment infrastructure, including Huayi Brothers Movie World, a film-themed park that opened in Suzhou in July 2018. Since the 2010s, Huayi Brothers has faced a more difficult operating environment. Changes in China's entertainment regulation, tighter tax scrutiny, financing pressure, weaker performance from parts of the film market, and the risks of large content investments affected the company's results. The 2018 tax-evasion case involving actress Fan Bingbing contributed to industry-wide tax inspections and a broader tightening of entertainment-sector oversight; Huayi was among the companies affected by the resulting disruption. The company reported a net loss of approximately RMB 1.2 billion in 2018, its first annual loss since its 2009 listing, and subsequently experienced further losses and significant revenue pressure. In 2022, Chinese securities regulators issued warning letters to Wang Zhongjun and Wang Zhonglei concerning delayed disclosure and failure to suspend trading in connection with changes in their shareholdings. Huayi Brothers remains an active listed entertainment company, but its post-2010s trajectory has been marked by restructuring pressure and a gradual decline from its earlier position of dominance.

History

Huayi Brothers emerged in 1994 as a private Chinese film and entertainment venture founded by Wang Zhongjun and Wang Zhonglei. Its development coincided with the gradual commercialisation and market opening of China's film industry. Rather than remaining a small production house, the company used relationships with commercially successful directors and performers to build a recognisable entertainment platform. Its cooperation with Feng Xiaogang was particularly important: a series of popular holiday-period films helped demonstrate the commercial potential of domestically produced mainstream cinema and positioned Huayi as one of the leading private companies in the sector. The company also collaborated with directors such as Jiang Wen. During the 2000s, Huayi broadened its activities across the entertainment value chain. Its business interests came to include feature-film production and investment, film distribution, television-program and drama production, artist management, music, advertising, cinema investment, international distribution, and fashion and cultural media. Subsidiaries and affiliates were established or acquired to support those activities, including Huayi Brothers Talent Agency, Huayi Brothers Film Investment, Huayi Brothers Television Program, Huayi Brothers Music, Huayi Brothers Advertising, Huayi Brothers International Distribution, Huayi Vision Media Advertising, Huayi Brothers Cinema Investment, and Huayi Brothers Fashion & Culture Media. In 2008, the group acquired Zhongqian Longde, a talent agency, and Jinze Taihe, a film and television production company. Huayi entered a new phase after listing on the Shenzhen Stock Exchange's ChiNext board in 2009. Public-market access enabled the group to pursue broader investments and gave it a high profile among China's private media enterprises. In 2011, Tencent invested approximately RMB 450 million for a minority interest. That year, Huayi International joined Legendary Entertainment and other partners in forming Legendary East, a joint venture intended to develop English-language films. In 2012, Huayi partnered with Now TV, Edko Films, and Peter Chan's We Pictures to launch Channel 133 in Hong Kong. These projects reflected the company's attempt to extend beyond China's traditional film-production business and participate in international and cross-platform media. The group continued diversifying in 2013 by purchasing a controlling stake in Yinhan Technology, a mobile-game developer and operator. In 2014, it staged a large anniversary event in Haikou to mark its twentieth year. In 2015, Huayi announced plans to separate its new-media business into an independent internet-entertainment company and pursued several high-profile acquisitions involving celebrity-affiliated companies. It announced the purchase of 70 percent of Dongyang Meila, founded by Feng Xiaogang, for approximately RMB 1.05 billion, and also announced the purchase of 70 percent of Zhejiang Dongyang Haohan Film & Television Entertainment. The transactions drew attention because of the companies' recent formation and the large valuations attached to them. Huayi later sought to build physical entertainment assets as well as screen content. Huayi Brothers Movie World, a theme park based on the company's film properties, opened in Suzhou on 22 July 2018. That same year proved highly challenging. The tax-evasion case involving Fan Bingbing triggered extensive tax inspections and increased regulatory pressure across China's entertainment industry. The resulting uncertainty affected production, financing, talent economics, and investor confidence, and Huayi was among the companies exposed to the sector-wide shock. It reported an approximately RMB 1.2 billion net loss in 2018, the first annual loss since its public listing. The company subsequently faced continuing losses and substantial year-on-year revenue declines, contributing to a gradual weakening of its position compared with its peak in the 2000s and early 2010s. In June 2022, the Zhejiang branch of the China Securities Regulatory Commission issued warning letters to Wang Zhongjun and Wang Zhonglei. The regulator determined that they had not complied with requirements to suspend trading and disclose changes in their shareholdings in a timely manner, with the relevant reports filed only in December 2021. This regulatory action added to the company's governance and market-disclosure challenges. Huayi Brothers remains an active listed entertainment group with businesses and intellectual property in film and related media, but its history illustrates both the rapid expansion of China's commercial entertainment industry and the financial, regulatory, and strategic risks of diversification.

  • 2022

    Regulatory warning letters concerning shareholding disclosures

    [1]

    Chinese securities regulators warn Wang Zhongjun and Wang Zhonglei over delayed reporting and trading-suspension compliance.

  • 2018

    Huayi Brothers Movie World opens

    [1]

    The company's film-themed park opens in Suzhou on 22 July.

  • 2018

    First annual loss since listing

    [1]

    Huayi reports an approximately RMB 1.2 billion net loss amid sector-wide regulatory and market disruption.

  • 2015

    New-media and celebrity-affiliated expansion

    [1]

    Huayi announces plans for a separate internet-entertainment business and several high-value acquisitions of celebrity-linked companies.

  • 2014

    Twentieth-anniversary event

    [1]

    Huayi holds a large anniversary event in Haikou from 6 to 8 June.

  • 2013

    Entry into mobile games

    [1]

    The company acquires a 50.88 percent stake in Yinhan Technology.

  • 2012

    Launch of Channel 133 in Hong Kong

    [1]

    Huayi collaborates with Hong Kong media and film partners to launch Channel 133.

  • 2011

    Tencent investment and Legendary East joint venture

    [1]

    Tencent takes a minority stake, while Huayi International joins Legendary Entertainment and other partners in a film-focused joint venture.

  • 2009

    ChiNext listing

    [1]

    Huayi Brothers becomes a listed company on the ChiNext board of the Shenzhen Stock Exchange.

  • 2008

    Acquisition of Zhongqian Longde and Jinze Taihe

    [1]

    Huayi expands its talent-management and film-and-television production capabilities through two acquisitions.

Products and positioning

A large Chinese private-sector entertainment group combining film and television production with talent management, distribution, media services, and adjacent entertainment businesses.

  • Film production and distribution · 1994

    Feature films

    Feature-film production and distribution have historically been the core of Huayi Brothers' identity. The company became prominent through commercially successful collaborations with directors including Feng Xiaogang and Jiang Wen. Its catalogue includes mainstream Chinese releases such as Cell Phone, A World Without Thieves, Assembly, and If You Are the One. Huayi has combined production investment, distribution, and related marketing and rights activities rather than operating solely as a production studio.

  • Television production

    Television programs and dramas

    Huayi's television activities have included program and drama production through dedicated television subsidiaries and affiliated production businesses. This line broadened the company beyond theatrical film and allowed it to participate in China's rapidly expanding television and serialized-content market. Specific current titles and production volumes are not established in the supplied sources.

  • Artist management

    Talent management

    Artist and talent management has been an important part of Huayi's integrated entertainment model. The company operated a talent-agency business and strengthened that capability through the 2008 acquisition of Zhongqian Longde. Talent representation connects the group to film, television, advertising, music, and celebrity-led commercial projects, although the supplied sources do not identify a complete current roster.

  • Media services

    Music and advertising services

    Huayi has operated music and advertising businesses alongside its screen-content operations. These activities support cross-media exploitation of entertainment properties and provide commercial services to brands and performers. The group has also operated media-advertising and visual-media advertising affiliates.

  • Location-based entertainment · 2018

    Huayi Brothers Movie World

    Huayi Brothers Movie World is a film-inspired theme park and entertainment destination in Suzhou. Opened in 2018, it represents the group's attempt to convert its screen properties and brand identity into a physical visitor experience. It forms part of Huayi's broader move into cinema investment, theme-park development, and other businesses adjacent to content production.

  • Interactive entertainment · 2013

    Mobile games

    Huayi entered mobile games through its 2013 acquisition of a controlling stake in Yinhan Technology, a Chinese mobile-game developer and operator. The investment reflected the group's strategy of extending its entertainment portfolio into internet and interactive media. The supplied sources do not establish the current ownership or operating status of this business.

Controversies

  • 2022

    Huayi Brothers receives warning letter after profit forecast turns from profit to loss

    Huayi Brothers originally expected 2021 net profit of RMB22.5209 million to RMB33.7139 million, later revising it to a loss of about RMB246 million to RMB250 million. The Zhejiang branch of the China Securities Regulatory Commission found the information disclosure inaccurate and issued warning letters to the company and responsible persons. Progress: regulatory measure. Entity involved: Huayi Brothers Media Corporation.

  • 2020

    Huayi Brothers responds to controversy over The Eight Hundred distribution

    Huayi Brothers issued a statement responding to online debate over The Eight Hundred's distribution strategy. It denied abandoning 4,200 small cinemas and denied requiring cinemas to pay first for preview screenings, saying ticket-office settlement followed normal procedures and it did not collect money directly from cinemas.

  • 2018

    ‘Cell Phone 2’ yin-yang contract scandal sends Huayi Brothers shares limit-down

    At the end of May 2018, Cui Yongyuan, unhappy that Huayi Brothers’ film “Cell Phone 2” had started production, exposed suspected actor “yin-yang contracts” on Weibo. On June 3, the State Taxation Administration tasked tax authorities in Jiangsu and other places to investigate. On June 4, Huayi Brothers’ shares hit the limit-down, with about RMB2.27 billion of market value evaporating in a single day, and the film and television sector’s market value shrank by more than RMB10 billion in one day. In October, the State Taxation Administration reported that Fan Bingbing and her companies were ordered to pay back taxes, late fees and fines totaling about RMB884 million. Huayi Brothers’ net profit in the third quarter of 2018 fell by about 70% year on year, Feng Xiaogang’s Dongyang Meila bet agreement came under pressure, and the film and television industry subsequently carried out tax standardization and rectification.

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Marketing campaigns

  • 2014Twentieth-anniversary celebration

    China

    Huayi Brothers held a large-scale anniversary event in Haikou from 6 to 8 June to mark two decades of operation and reinforce its identity as a major Chinese entertainment group.

    Outcome. Public corporate-brand celebration; the supplied sources do not provide measured commercial outcomes.

Brand decisions

  • 2022

    Respond to securities-disclosure warningsOther

    Background

    Chinese securities regulators reviewed the handling of changes in Wang Zhongjun's and Wang Zhonglei's shareholdings.

    Action taken

    The Zhejiang branch of the China Securities Regulatory Commission issued warning letters after determining that required trading suspension and timely disclosure procedures had not been followed.

    Aftermath

    The action highlighted governance and disclosure-compliance issues involving the company's founding shareholders.

  • 2018

    Open Huayi Brothers Movie WorldProduct launch

    Background

    Huayi sought to extend its entertainment properties into physical venues and location-based experiences.

    Action taken

    The company opened Huayi Brothers Movie World in Suzhou on 22 July.

    Aftermath

    The opening gave Huayi a branded theme-park presence, although the supplied sources do not state its financial performance.

  • 2015

    Plan to separate the new-media businessStrategy

    Background

    Huayi was attempting to create a more focused internet-entertainment platform and pursue growth outside its traditional film and television operations.

    Action taken

    The company announced plans to spin off its new-media business and establish it as a separate internet-entertainment company for an independent listing.

    Aftermath

    The supplied sources do not confirm completion of the planned independent listing.

  • 2015

    Acquire stakes in celebrity-affiliated production companiesM&A

    Background

    Huayi pursued high-profile content and talent-related assets as part of its diversification and acquisition strategy.

    Action taken

    The company announced the acquisition of 70 percent of Dongyang Meila for approximately RMB 1.05 billion and separately announced the acquisition of 70 percent of Zhejiang Dongyang Haohan Film & Television Entertainment.

    Aftermath

    The transactions attracted attention because the companies were newly established and carried substantial valuations; the supplied sources do not provide a definitive outcome for each investment.

    Reported transaction value. Approximately RMB 1.05 billion for the 70 percent Dongyang Meila stake; more than RMB 1 billion valuation reported for Zhejiang Dongyang Haohan (2015)

  • 2013

    Acquire control of Yinhan TechnologyM&A

    Background

    Huayi was diversifying beyond film and television into internet and interactive entertainment.

    Action taken

    The company acquired a 50.88 percent stake in Yinhan Technology through a combination of equity and cash.

    Aftermath

    The transaction expanded Huayi's stated business scope into mobile-game development and operation.

    Transaction valuation. Approximately RMB 671.61 million (July 2013)

  • 2011

    Accept Tencent minority investmentM&A

    Background

    Huayi was expanding its entertainment and media footprint and sought relationships with major technology and distribution companies.

    Action taken

    Tencent invested approximately RMB 450 million and acquired about 4.6 percent of Huayi Brothers.

    Aftermath

    The investment connected Huayi with one of China's largest internet companies and supported its broader cross-media strategy.

    Investment amount. Approximately RMB 450 million invested; approximately 4.6 percent stake (2011)

  • 2011

    Form Legendary East joint ventureM&A

    Background

    Huayi sought to participate in international film production and English-language projects.

    Action taken

    Huayi International formed Legendary East with Legendary Entertainment and other partners.

    Aftermath

    The venture represented an internationalisation and English-language production initiative; the supplied sources do not establish its later commercial results.

Recent events

  • Creditor applies to restructure Huayi Film[8]

    Huayi Film received a notice from creditor Quanshijia (Wuxi) Technology Co., Ltd. stating that it had applied to the Jinhua Intermediate People’s Court to initiate pre-restructuring and restructuring proceedings for Huayi Film and to have them heard in coordination with Huayi Brothers’ proceedings. The creditor cited overdue debts that Huayi Film could not repay and insufficient assets to cover all debts, while asserting that it had restructuring value.

  • Reported

    Huayi Brothers affiliate exits 35% stake in tourism company[9]

    Huayi Brothers (Tianjin) Real-Scene Entertainment Co., Ltd., controlled by Huayi Brothers, exited Hainan Mission Hills Huayi Feng Xiaogang Culture and Tourism Industry Co., Ltd.; its 35% stake was taken over by Shanghai Lansheng Enterprise Management Co., Ltd.

  • Reported

    Huayi Brothers and Qinhuangdao sign strategic cooperation framework agreement[10]

    Huayi Brothers and the Qinhuangdao Municipal People's Government signed a strategic cooperation framework agreement covering cultural tourism project development, film and television filming, and cultural content for existing projects in Qinhuangdao.

  • Reported

    Huayi Brothers responds to controversy over The Eight Hundred distribution[7]

    Huayi Brothers issued a statement responding to online debate over The Eight Hundred's distribution strategy. It denied abandoning 4,200 small cinemas and denied requiring cinemas to pay first for preview screenings, saying ticket-office settlement followed normal procedures and it did not collect money directly from cinemas.

  • Reported

    Huayi Brothers and China Merchants Bank sign strategic cooperation agreement[11]

    Huayi Brothers and China Merchants Bank signed a strategic cooperation agreement covering enterprise services and cross-sector financing. China Merchants Bank planned to provide up to RMB 1.5 billion in comprehensive credit for Huayi Brothers' film and television project slate, to be used across project development and production.

  • Reported

    Huayi Brothers announces proposed private share placement[12]

    Huayi Brothers announced a proposed private placement of up to 824 million shares at 2.78 yuan per share, with total fundraising capped at 2.29 billion yuan. The named subscribers included Alibaba Pictures and Tencent Computer, among others.

  • Unconfirmed

    Reported

    Huayi Brothers deputy general manager Liu Tao resigns[13]

    Huayi Brothers announced that deputy general manager Liu Tao submitted a written resignation to the board and would continue as general manager of Dongyang Haohan.

  • Reported

    Huayi Brothers announced sale of part of its Maizuo stake[14]

    Huayi Brothers announced that it would sell a 4% equity stake in Maizuo, after which Maizuo would no longer be included in Huayi Brothers' consolidated financial statements.

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Sources16 sources

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