Product brand
UnclaimedFrench lingerie and swimwear brand for women, known for refined lace and embroidery pieces sold internationally.
Last updated September 26, 2026
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Overview
Huit is a French brand specialising in women's lingerie and swimwear. According to Swedish Wikipedia, it has been a French underwear and swimwear brand since the 1970s, with its head office in Paris and production in Rennes, and it exports to more than 25 countries. The brand's own e-commerce site, huit.fr, presents it as a luxury feminine lingerie label offering bras, briefs, thongs and related pieces, with collections such as Amélie, Dalya and an organic-cotton line called Huit Is Bio. The product range shown on huit.fr is organised around seasonal collections. The Autumn-Winter 2026 Amélie collection is described as playing with contrasts — luminous tones, deeper shades, precious details, silk and delicate Swiss embroidery — in a spirit of refinement without excess. The Dalya collection is characterised by delicate floral embroidery and a flattering balconnet cut. The Huit Is Bio line is made from 100% GOTS-certified organic cotton, is OEKO-TEX certified, and is presented as suitable for sensitive skin, combining long-lasting comfort, skin health and an eco-responsible commitment. Typical items include underwired balconnet bras, non-wired bralettes, push-up bras, briefs, thongs and tangas, with prices on the official site ranging from around €39 for an organic-cotton brief to around €122 for an embroidered balconnet bra. The site offers free home delivery from €100, free exchanges within France, returns within 15 days, and gift-box availability on request. Products are manufactured in countries including Vietnam and Portugal, according to individual product pages. Huit is identified in Wikidata as a French trademark. The brand maintains a French-language e-commerce site at huit.fr and, per Swedish Wikipedia, a Swedish site as well. Its positioning is that of an accessible-luxury French lingerie house, combining French design heritage with international manufacturing and export.
History
Huit is a French brand in women's underwear and swimwear. Swedish Wikipedia states that it has been a French brand in this category since the 1970s, with its head office in Paris and production in Rennes, and that it exports to more than 25 countries. This places the brand within the French lingerie tradition, a sector known for combining design-led collections with specialised manufacturing. Over time the brand has developed a product identity centred on refined feminine lingerie. Its official e-commerce site, huit.fr, presents seasonal collections with names such as Amélie and Dalya, and describes materials and techniques including silk, Swiss embroidery, floral lace and soft stretch tulle. The Autumn-Winter 2026 Amélie collection is framed around contrasts — luminous tones, deeper shades and precious details — in what the brand calls a spirit of refinement without excess. The brand has also extended into more responsible materials. Its Huit Is Bio line uses 100% GOTS-certified organic cotton and is OEKO-TEX certified, and is presented as designed for sensitive skin, combining long-lasting comfort, skin health and an eco-responsible commitment. This line is offered in three colourways. Manufacturing is international: product pages indicate items made in Vietnam and in Portugal, while the brand's design and commercial base remains French. The official site supports direct-to-consumer sales with services such as free home delivery from €100, free exchanges within France, returns within 15 days and gift boxes on request. Wikidata classifies Huit as a French trademark, and the brand maintains both a French site and, according to Swedish Wikipedia, a Swedish site, reflecting its export orientation.
Huit established as a French women's underwear and swimwear brand (since the 1970s, per Swedish Wikipedia).
Head office located in Paris, with production in Rennes.
Brand exports to more than 25 countries.
Autumn-Winter 2026 Amélie collection presented, featuring silk and Swiss embroidery.
Huit Is Bio organic cotton line offered, using GOTS-certified cotton and OEKO-TEX certification.
Products and positioning
Accessible-luxury French lingerie and swimwear, emphasising refined lace, embroidery and delicate detailing.
Amélie - AML-C5 Underwired balconnet bra
Amélie AML-J20 Brief
Amélie AML-J14 Tanga
Amélie - AML-B1 Non-wired bralette
Dalya - DAL-J10 String
Dalya - DAL-B1 Bralette
Dalya - DAL-A10 Push Up
Dalya - DAL-J20 Brief
Organic cotton brief
Huit Organic Cotton Bralette
Organic cotton underwired bra
Sources6 sources
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