Hulman & Company

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Corporate brand

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American food company known for baking powder and motorsports-related products.

Last updated November 4, 2026

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Overview

Hulman & Company is an American food company headquartered in Terre Haute, Indiana. It is known for producing baking powder (e.g., Clabber Girl brand) and formerly owned the Indianapolis Motor Speedway.

Products and positioning

A legacy food brand with historic ties to motorsport.

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