Hulman family
Corporate brand
UnclaimedThe Hulman family is an Indiana business and philanthropic family formerly associated with Hulman & Co., the Indianapolis Motor Speedway, and the Indy Racing League.
Last updated August 25, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
The Hulman family is an Indiana family of businesspeople and philanthropists whose public identity was closely linked to consumer products and motorsports. The family’s business interests included Hulman & Co., the company associated with Clabber Girl baking powder, as well as ownership of the Indianapolis Motor Speedway and the Indy Racing League. These holdings connected the family to two distinct areas of American commercial life: packaged food products and professional automobile racing. The family’s best-known corporate association was Hulman & Co., whose Clabber Girl brand became the principal consumer-facing product identified with the family. Clabber Girl is a baking-powder brand, placing the family’s commercial activities within the food and household-consumables sector. The family was also known for its ownership of the Indianapolis Motor Speedway, one of the most prominent venues in American motorsports, and for its role in the Indy Racing League, a major open-wheel racing organization. The Hulman family’s significance therefore extends beyond a conventional product brand. Its name represents a family-controlled business group that combined manufacturing, branded consumer goods, sports-property ownership, and philanthropy. The motorsports assets gave the family a national public profile, while Clabber Girl provided a continuing consumer brand presence. The family’s ownership of these businesses ended in 2019, when Hulman & Co. and its associated holdings were sold. The available reference material does not establish the family’s current operating companies, ownership structure, headquarters, or whether it continues to operate as a commercial group. Accordingly, the family is best documented as a historically important Indiana business family rather than as an independently operating brand with a confirmed present-day corporate structure.
History
The Hulman family is identified with Indiana business and philanthropy. Its historical importance rests on a combination of consumer-goods ownership and motorsports stewardship rather than on a single standalone corporate brand. The family was associated with Hulman & Co., a business connected to Clabber Girl baking powder, and with ownership of the Indianapolis Motor Speedway and the Indy Racing League. Through Hulman & Co. and Clabber Girl, the family participated in the branded food-products market. Baking powder is a packaged household ingredient sold to consumers through retail channels, and Clabber Girl served as the principal named product associated with the family’s commercial activities. The available material does not provide a founding date, detailed manufacturing history, distribution figures, or a complete account of the brand’s product portfolio. The family’s ownership of the Indianapolis Motor Speedway created a separate and highly visible business platform. The speedway is a major American motorsports venue, and the family’s association with it placed the Hulman name at the center of open-wheel racing in the United States. The family was also linked to the Indy Racing League, giving it an organizational role in professional racing in addition to venue ownership. These interests made the family notable not only as industrial or consumer-products owners but also as participants in the management of a major sports property and racing series. Philanthropy is another element of the family’s public identity, although the supplied reference does not specify particular foundations, donations, institutions, or programs. The family can therefore be described as philanthropic in broad historical terms without assigning specific initiatives that are not documented here. The principal transition identified in the available material occurred in 2019, when the family’s relevant holdings were sold. This sale ended the Hulman family’s ownership of the Indianapolis Motor Speedway and the Indy Racing League, as well as its ownership of Hulman & Co. and the business associated with Clabber Girl. The supplied sources do not identify the buyer, transaction value, post-sale management, or the family’s subsequent business activities. The family’s current commercial status is consequently unconfirmed.
- 2019
Sale of the family’s business and motorsports holdings
[1]The Hulman family sold its associated holdings, including Hulman & Co., the Indianapolis Motor Speedway, and the Indy Racing League, ending the family’s ownership of these businesses and properties.
Products and positioning
A historically prominent Indiana business family associated with branded baking products, American motorsports, and philanthropy.
Baking powder and household baking products
Clabber Girl
Clabber Girl is the consumer baking brand associated with Hulman & Co. and the Hulman family. Its principal identified product is baking powder, a leavening ingredient used in home baking. The available reference material does not establish the complete range of products, launch date, current ownership, or present operating status of the brand.
Brand decisions
2019
Sale of Hulman family holdingsM&ABackground
The family controlled a group of interests spanning Hulman & Co., the Clabber Girl baking-powder business, the Indianapolis Motor Speedway, and the Indy Racing League.
Action taken
The family sold the associated businesses and motorsports properties.
Aftermath
The transaction ended the Hulman family’s ownership of the Indianapolis Motor Speedway, the Indy Racing League, and Hulman & Co. The buyer, transaction value, and subsequent operating structure are not identified in the supplied material.
Sources1 sources
Cite this profile: Cite the canonical profile. /brand-wiki/hulman-family · Editorial policy · How profiles are compiled