Hum Sitaray

Hum Sitaray is a Pakistani entertainment television channel launched by Hum Network Limited on 14 December 2013. It was established as a second channel within the Hum Network portfolio, following a broader expansion trend in Pakistan's television industry in which established broadcasters introduced additional channels to address distinct programming segments and increase the reach of their content libraries. The channel initially emphasized original entertainment programming, including drama serials, comedy, reality formats, and talk shows. Its early schedule included original titles such as 100 Din Ki Kahani, Madawa, Neelam Kinaray, Pardes, Sawaab, Ishq Zahe Naseeb, Udaari, Bin Roye, Suno Chanda, Jo Tu Chahey, Ehd-e-Wafa, and Gul-e-Rana. It also carried non-scripted formats including Challenger and Tonite with HSY, as well as the comedy program Ghundi. Alongside locally produced programming, Hum Sitaray acquired and broadcast selected Indian television programs, including Taarak Mehta Ka Ooltah Chashmah, Adaalat, Ajeeb Daastaan Hai Ye, Jamai Raja, Udaan, Mission Sapne, and Comedy Classes. According to the channel's documented history, the original-programming strategy encountered weak ratings. From 2015 onward, Hum Sitaray increasingly relied on reruns, and from 2016 its schedule was reported to consist primarily or exclusively of repeat broadcasts from Hum TV. This repositioned the channel from a substantial original-production outlet toward a secondary distribution platform for programming associated with its parent network. The model allowed Hum Network to extend the useful life of established Pakistani dramas and make recognizable titles available through another linear channel. Hum Sitaray has also carried acquired and dubbed international content. A notable example is its Urdu-dubbed broadcast of the first season of the Turkish historical drama Dirilis: Ertugrul, known internationally as Resurrection: Ertugrul. The channel's programming inventory has included Pakistani drama reruns and titles such as Chupke Chupke, Tum Mere Kya Ho, Bin Roye, Phir Wohi Mohabbat, Muhabbat Gumshuda Meri, Zindagi Gulzar Hai, Humsafar, Mere Meharban, Laa, Jethani, and Mausam. The brand's principal business activity is television broadcasting rather than the sale of consumer products. Its value proposition is built around access to Pakistani entertainment, particularly drama content from the Hum Network catalog, complemented by selected acquired programs. Publicly available reference material does not establish a separate corporate headquarters, a distinct listed-company identity, current executives, audience figures, financial performance, or a detailed current schedule beyond the channel's general programming profile. Hum Sitaray remains an active brand within Pakistan's television ecosystem, although the available history indicates that its role has evolved substantially from an original-content channel into a rerun- and library-oriented entertainment service.

Hum Sitaray was launched by Hum Network Limited on 14 December 2013 as a Pakistani entertainment television channel. Its creation reflected a wider development in Pakistan's broadcasting sector: established networks were launching additional channels under the same corporate umbrella to broaden distribution, reuse production capabilities, and compete across more programming categories. Hum Sitaray entered the market with an original-content ambition, offering Pakistani dramas, comedy, reality programming, and talk-show formats. The channel's documented original programming included the comedy show Ghundi; dramas such as 100 Din Ki Kahani, Madawa, Neelam Kinaray, Pardes, Sawaab, Ishq Zahe Naseeb, Udaari, Bin Roye, Suno Chanda, Jo Tu Chahey, Ehd-e-Wafa, and Gul-e-Rana; and non-scripted programs including Challenger and Tonite with HSY. These titles placed the channel within the mainstream Pakistani general-entertainment segment rather than a narrowly specialized news, sports, or music category. Hum Sitaray also used acquired programming to supplement local productions. Its listed Indian acquisitions included Taarak Mehta Ka Ooltah Chashmah, Adaalat, Ajeeb Daastaan Hai Ye, Jamai Raja, Udaan, Mission Sapne, and Comedy Classes. The channel additionally acquired Turkish content and broadcast the first season of Dirilis: Ertugrul in an Urdu-dubbed form. This combination of Pakistani originals, imported programming, and library content gave the channel flexibility in filling its schedule and connecting with viewers familiar with regional television formats. The original strategy did not produce the ratings performance expected by the network. From 2015 onward, the channel reportedly moved toward reruns, and from 2016 it was described as airing only reruns from Hum TV. This was a significant operational and editorial change. Instead of functioning primarily as a separate commissioning platform, Hum Sitaray became a complementary channel for distributing established Hum Network entertainment, particularly drama serials with existing audience recognition. The channel's documented broadcast inventory includes Pakistani series such as Chupke Chupke, Tum Mere Kya Ho, Bin Roye, Phir Wohi Mohabbat, Muhabbat Gumshuda Meri, Zindagi Gulzar Hai, Humsafar, Mere Meharban, Laa, Jethani, and Mausam. These examples illustrate the brand's continuing reliance on serial drama and on the circulation of established titles within the Hum Network ecosystem. Public reference material provides limited information about Hum Sitaray's corporate management, physical headquarters, audience metrics, finances, and current schedule. No separate public executive roster or independently reported financial profile is established by the supplied sources. The channel is nevertheless documented as an active Pakistani entertainment brand whose central role is the linear television distribution of Pakistani drama and other entertainment programming, especially content connected to Hum Network.

• 2016

  Hum TV library becomes the core schedule

  [1]Hum Sitarayen.wikipedia.org

  Hum Sitaray was reported to be airing only Hum TV reruns, establishing its library-distribution role within the network.

• 2015

  Programming strategy moves toward reruns

  [1]Hum Sitarayen.wikipedia.org

  The channel reportedly reduced original programming after weak ratings and began relying more heavily on repeat broadcasts.

• 2013

  Channel launch

  [1]Hum Sitarayen.wikipedia.org

  Hum Network Limited launched Hum Sitaray on 14 December 2013 as an entertainment channel with original Pakistani programming.

A Pakistani entertainment channel positioned around accessible drama-led programming, including Hum Network reruns, selected original productions, and acquired international television content.

• Television programming · 2013

  Pakistani drama serials

  Drama serials form the central programming category associated with Hum Sitaray. The channel has broadcast both original titles from its earlier schedule and repeat broadcasts of established Hum Network dramas, including Humsafar, Zindagi Gulzar Hai, Bin Roye, Chupke Chupke, and other scripted series. The catalog-oriented approach emphasizes recognizable Pakistani stories and extends the broadcast life of successful programs.

• Television programming · 2013

  Original entertainment programming

  At launch, Hum Sitaray commissioned and carried a range of Pakistani original programming. The documented slate included dramas, the comedy show Ghundi, the reality format Challenger, and the talk show Tonite with HSY. This original-production emphasis was later reduced as the channel shifted toward reruns.

• Television programming

  Acquired Indian programming

  Hum Sitaray has carried acquired Indian television programs, including Taarak Mehta Ka Ooltah Chashmah, Adaalat, Ajeeb Daastaan Hai Ye, Jamai Raja, Udaan, Mission Sapne, and Comedy Classes. These acquisitions supplemented Pakistani productions and broadened the channel's entertainment mix.

• Acquired television drama

  Dirilis: Ertugrul

  The channel broadcast an Urdu-dubbed version of the first season of the Turkish historical drama Dirilis: Ertugrul. Its inclusion demonstrates Hum Sitaray's use of regional and international acquisitions alongside Pakistani drama content.

• 2015

  Shift from original programming to rerunsStrategy

  Background

  The channel's original programming reportedly received poor ratings after its launch.

  Action taken

  Hum Sitaray increasingly replaced original programming with repeat broadcasts.

  Aftermath

  The channel developed a more library-oriented role within the Hum Network portfolio, with the shift described as becoming predominant by 2016.

  Source

• Broadcast of Urdu-dubbed Dirilis: ErtugrulProduct launch

  Background

  Hum Sitaray supplemented Pakistani programming with selected acquired international content.

  Action taken

  The channel broadcast the first season of the Turkish historical drama Dirilis: Ertugrul in Urdu dubbing.

  Aftermath

  The program became part of the channel's documented acquired-programming portfolio; the supplied sources do not provide audience or commercial results.

  Source

1. 1Hum Sitarayen.wikipedia.org
2. 2Hum Sitaray official websitehumsitaray.tv