Hunan Educational Television
Corporate brand
UnclaimedHunan Educational Television is a provincial education television station in Hunan, China, supervised by the Hunan Provincial Department of Education and on air since September 1999.
Last updated September 15, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
Hunan Educational Television is one of Hunan's two provincial-level television stations and one of its nine mainstream media outlets, supervised by the Hunan Provincial Department of Education. It began broadcasting in September 1999, with its signal carried in both high-definition and standard-definition and covering the whole province, reaching an audience of more than 60 million. Its stated mission is to be 'rooted in big education, highlighting youth, serving society.' In recent years it has produced programs such as 'Socialism Is a Bit Trendy,' 'I Am the Successor,' 'Struggle Youth,' 'The Greatness of Moderate Prosperity,' and 'Century of Party History Trendy Youth,' forming a distinctive profile in ideological-political programming. Its works have won honors including the China News Award, China TV Starlight Award, and Hunan News Award, and it has developed brand columns such as 'Hunan Education News,' 'National Defense Education Channel,' and 'Hunan Admissions Exam,' along with brand events including 'TV Micro-Lectures,' 'Classic Recitation,' and 'Flowers Facing the Sun.' It is currently pursuing deep media convergence guided by the education digitalization strategy, with the goal of building a new-type main front for education publicity. In 2021 it led the operation of the Hunan Education Converged Media Center; in December 2023 it established the Hunan Province Ideological-Political Education Converged Media Visual Creation Center for Universities, Middle and Primary Schools; and in June 2024 it launched the 'Hunan Education Release' client and established the Hunan Education Converged Media Alliance. In 2024 the Hunan Education Converged Media Center received five honors from the Ministry of Education.
History
Hunan Educational Television is headquartered in Changsha, Hunan Province, and broadcasts to the whole province. According to Chinese Wikipedia, it was established in preparation on January 9, 1998, and began broadcasting in September 1999, under the Hunan Provincial Department of Education, with the mission 'rooted in big education, highlighting youth, serving society.' Its official introduction states that it is one of the province's two provincial-level television stations and one of its nine mainstream media outlets, supervised by the Hunan Provincial Department of Education, on air since September 1999, with high-definition and standard-definition simulcast signals covering the province and reaching more than 60 million people. In recent years it has launched programs including 'Socialism Is a Bit Trendy,' 'I Am the Successor,' 'Struggle Youth,' 'The Greatness of Moderate Prosperity,' and 'Century of Party History Trendy Youth,' forming a distinctive ideological-political programming profile, and has won honors including the China News Award, China TV Starlight Award, and Hunan News Award. It has developed brand columns such as 'Hunan Education News,' 'National Defense Education Channel,' and 'Hunan Admissions Exam,' and brand events such as 'TV Micro-Lectures,' 'Classic Recitation,' and 'Flowers Facing the Sun.' It is now advancing deep media convergence guided by the education digitalization strategy and aiming to build a new-type main front for education publicity. In 2021 it led the operation of the Hunan Education Converged Media Center; in December 2023 it established the Hunan Province Ideological-Political Education Converged Media Visual Creation Center for Universities, Middle and Primary Schools; and in June 2024 it launched the 'Hunan Education Release' client and established the Hunan Education Converged Media Alliance. In 2024 the Hunan Education Converged Media Center received five honors from the Ministry of Education, including most influential WeChat public account, most influential Weibo, most influential education account, annual education converged media theme case (theme publicity category), and annual education converged media innovation creation base.
Products and positioning
Rooted in big education, highlighting youth, serving society; a provincial education television station and mainstream media outlet building a new-type main front for education publicity.
Hunan Education News
National Defense Education Channel
Hunan Admissions Exam
I Am the Successor
Struggle Youth
Socialism Is a Bit Trendy
The Greatness of Moderate Prosperity
Century of Party History Trendy Youth
Sources6 sources
Cite this profile: Cite the canonical profile. /brand-wiki/hunan-educational-television · Editorial policy · How profiles are compiled