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Hunan Literature and Art Publishing House

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Corporate brand

Unclaimed

A Changsha-based publishing house founded in 1985 that publishes literature, music, textbooks and cultural books, and is part of Hunan Publishing Investment Holding Group.

Last updated September 15, 2026

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Overview

Hunan Literature and Art Publishing House was founded in 1985 and is a large publishing house under Hunan Publishing Investment Holding Group Co., Ltd., publishing literature, music, textbooks and cultural books. It reports publishing more than 500 new titles a year with annual sales code of 400 million yuan, and describes itself as ranking first among national literature and art publishers in comprehensive publishing capability. It is described as one of China's three major music publishing institutions and one of China's two major primary and secondary school music textbook publishing bases, and in August 2009 it was rated a national first-class publisher and awarded the 'Hundred Best Publishers' title by the General Administration of Press and Publication.

History

Hunan Literature and Art Publishing House was founded in 1985 and is a large publishing house under Hunan Publishing Investment Holding Group Co., Ltd., publishing literature, music, textbooks and cultural books. In August 2009 it was rated a national first-class publisher and awarded the 'Hundred Best Publishers' title by the General Administration of Press and Publication. It describes itself as one of China's three major music publishing institutions and one of China's two major primary and secondary school music textbook publishing bases, with its new curriculum standard music textbooks used across 26 provinces and cities in China. It states it has established strategic partnerships with more than 30 well-known music publishing institutions in the United States, the United Kingdom, Germany, Russia, South Korea and the Hong Kong and Taiwan regions, introducing and jointly developing more than 400 music titles. Its original literature brand has grown rapidly, with sales increasing at an average annual rate of 28%, and it publishes the large literary journal 《芙蓉》.

Products and positioning

A market-oriented large literature and art publisher with a brand-building strategy and multi-channel marketing across bookstores, cultural centers, online, new media and traditional media.

  • New curriculum standard music textbooks

  • Large literary journal 《芙蓉》

  • Original literature titles such as 《大清相国》, 《活着之上》, 《山河袈裟》, 《摇摇晃晃的人间》, 《青瓷》, 《蓝色天堂》

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