Hunter Advisory
Corporate brand
UnclaimedHunter Advisory is an Australian strategic communications and reputation management advisory practice led by founder and managing director Nicole Moody.
Last updated September 16, 2026
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Overview
Hunter Advisory is a strategic communications and reputation management advisory practice. It provides senior counsel at the decision-making table where reputation and communications are integral to business strategy, and it describes itself as not a traditional PR agency but a senior communications and reputation advisory practice for leaders and organisations. The practice is led by Nicole Moody, described as an experienced Global Communications Director for an ASX top 10 company, political adviser, agency founder and Non-Executive Director. Hunter Advisory offers strategic communications and reputation management services, and has developed the Hunter Reputation Index, a proprietary reputation intelligence tool developed by Nicole Moody that sweeps how an executive is perceived across the world's leading AI platforms and scores them against six markers of reputation strength.
History
Hunter Advisory provides strategic counsel at the decision-making table where reputation and communications are integral to business strategy. It is led by Nicole Moody and described as the culmination of a career spent in senior roles across strategic communications, media, politics and business. The practice is shaped by an understanding of the modern business environment in which AI has fundamentally changed how reputations are built, how narratives travel, and how leaders and organisations are seen and judged. Hunter Advisory delivers bespoke and discreet strategic communications and reputation management counsel during pivotal moments, and states that it chooses to keep the work it does and who it does it for strictly confidential. Nicole Moody has stated that Hunter Advisory is not Hunter Communications 2.0, but has been refined and repositioned to manage corporate and executive reputations in an environment where the rules have changed, the platforms have multiplied, and the stakes are higher than they have ever been.
Products and positioning
A senior communications and reputation advisory practice for leaders and organisations who understand that reputation is strategic capital; not a traditional PR agency.
Hunter Reputation Index
A proprietary reputation intelligence tool developed by Nicole Moody, Founder and Managing Director of Hunter Advisory. The HRI sweeps how an executive is perceived across the world's leading AI platforms, scores them against six markers of reputation strength, and culminates in Nicole's strategic assessment of precisely what needs to change and how.
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