Hup Seng Industries Berhad
Corporate brand
UnclaimedMalaysian investment holding company whose subsidiaries manufacture and sell crackers, biscuits and confectionery.
Last updated September 15, 2026
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Overview
Hup Seng Industries Bhd. (HSIB) was incorporated on 4 October 1991 and listed on the Main Board of Bursa Malaysia Securities Berhad on 2 November 2000. It is an investment holding company with three subsidiaries — Hup Seng Perusahaan Makanan (M) Sdn. Bhd. (HSPM), Hup Seng Hoon Yong Brothers Sdn. Bhd. (HSHY) and In-Comix Food Industries Sdn. Bhd. (In-Comix) — whose businesses involve the manufacture and sale of crackers/biscuits and confectionery food items. The Hup Seng (合成) name, which translates to "Success with Teamwork" in Chinese, traces back to 1958, when it was established as Hup Seng Co., a partnership by the four founding Directors of the Group who are brothers. The partnership was dissolved in 1974 and HSPM was founded with its assets and liabilities transferred thereto; HSHY was incorporated in 1977 to manage trading, and in 2005 HSIB acquired 100% equity interest in In-Comix. HSIB adopted a Dividend Policy distributing an annual dividend payout of at least 60% of net profit after tax with effect from the financial year ended 31 December 2009.
History
Hup Seng (合成), which translates to "Success with Teamwork" in Chinese, was established in 1958 as Hup Seng Co., a partnership by the four founding Directors of the Group who are brothers. Due to business expansion and increased capital requirements, Hup Seng Co. was dissolved in 1974 and HSPM was then founded with all the assets and liabilities of the partnership transferred thereto. In 1977, HSHY was incorporated to manage trading, and in 2005 HSIB acquired 100% equity interest in In-Comix. Hup Seng Industries Bhd. (HSIB) itself was incorporated on 4 October 1991 and was later listed on the Main Board of Bursa Malaysia Securities Berhad on 2 November 2000. HSIB is an investment holding company, with its subsidiary companies engaged in the manufacture and sale of crackers/biscuits and confectionery food items. HSIB adopted a Dividend Policy distributing an annual dividend payout of at least 60% of the net profit after tax with effect from the financial year ended 31 December 2009.
Products and positioning
One of the leading crackers/biscuits manufacturers in Malaysia.
Hup Seng Special Cream Crackers Cap PING PONG
Sugar Crackers and Corneo Crackers
Wholemeal Crackers and Deluxe Crackers
NATURELL Oat Cookies
PING PONG Marie Biscuits
PING PONG Sesame Biscuits
KERK Sultana Biscuits
IN-COMIX beverages
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