HURR

HURR is a British company and a tech-first platform for rental fashion, described as a community-driven marketplace reinventing ownership. It lets people rent or buy designer dresses, bags and clothes, and positions itself as building the global home for circular fashion. CEO Victoria Prew started the concept in 2018 after concluding that fast fashion's demand for newness was incompatible with a sustainable future, and the idea grew from visiting lenders' homes to a desk at Google's Startups Campus and a pop-up in Selfridges.

HURR describes itself as building the global home for circular fashion and as a community of first-movers committed to environmental responsibility. Its origin is traced to 2018, when CEO Victoria Prew concluded that fast fashion had created a demand for newness with no place in a sustainable future, and that renting rather than buying was a solution. The company grew from visiting lenders' homes with a camera, to a desk at Google's Startups Campus, to a pop-up in Selfridges. HURR is now described as a tech-first platform with thousands of renters and lenders, and as a community-driven marketplace reinventing ownership.

A community-driven marketplace reinventing ownership and building the global home for circular fashion.

• Rental fashion marketplace

  A platform where people rent or lend fashion, described as a community-driven marketplace reinventing ownership.

• Designer dresses, bags and clothes

  Items available to rent or buy on the HURR site.

1. 1Rent or Buy Designer Dresses, Bags and Clothes UK | HURRhurrcollective.com
2. 2About — ABOUT HURRabout.hurrcollective.com
3. 3HURRwikidata.org