Hurum
Corporate brand
UnclaimedSouth Korean health and bio company producing red ginseng, health functional foods, and wellness products under multiple consumer brands.
Last updated September 28, 2026
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Overview
Hurum (휴럼) is a South Korean health and bio company headquartered in Gasan-dong, Geumcheon-gu, Seoul. Founded in 2005 as HuStyle, the company was renamed Hurum in 2017 after a merger and has grown into a diversified manufacturer and distributor of health functional foods, red ginseng products, and wellness lifestyle goods. Its mission is to provide solutions that improve health and happiness worldwide through healthy foods, and its vision is to become a globally recognized health bio company. Hurum operates an integrated value chain covering R&D, manufacturing, distribution, and logistics. It runs advanced production facilities in Osong (Cheongju) and Jeju, including a dedicated Osong factory for powder, liquid stick, and pouch products. The company also operates an integrated logistics center in Osong. Its R&D focuses on natural materials and functional ingredients, and it offers OEM and ODM services for customized products. Hurum markets a portfolio of consumer brands tailored to different life stages and lifestyles. These include Yogerberry (home-made yogurt maker and related products), Hurum Expert (health care for clinics and hospitals), I'm Yo (cafe ingredient brand), Garden Ginseng (red ginseng under Nature Garden), and Y Bello (hyaluronic acid filler under subsidiary YU). The company has expanded through subsidiaries such as Nature Garden (e-commerce) and YU (cosmeceutical fillers), and has pursued global markets including Vietnam, China, Australia, Kuwait, Bolivia, Italy, and the United States. Hurum listed on the KOSDAQ market in 2021 through a SPAC merger with NH Corporate Acquisition Purpose 16. It continues to launch new products, form international partnerships, and expand its global food and wellness business.
History
Hurum was founded on August 26, 2005, as HuStyle Co., Ltd. (주식회사 후스타일). In 2006, Hurum Co., Ltd. was established as a separate entity. The company initially focused on health functional foods and natural ingredient research. In 2008, it launched 'I'm Yo,' a cafe ingredient brand. In 2009, it obtained GMP certification. In 2010, it developed KTG075, a functional ingredient from plant complex extracts. In 2011, its Yogerberry brand entered Australia, Kuwait, and Bolivia. In 2013, a Jeju factory and farm were completed. In 2014, the Yogerberry yogurt maker was launched. In 2015, HuStyle acquired Hurum and made it a subsidiary. In 2016, Hurum was selected as a Seoul strong small business. In 2017, HuStyle and Hurum merged, and the integrated company was renamed Hurum Co., Ltd. In 2018, its Truelac product was selected as a world-class product by KOTRA. In 2019, it was selected as a global IP star company by the Korea Invention Promotion Association, and Yogerberry yogurt maker was selected for Brand K. In 2020, it received the Presidential Dongtap Industrial Medal on Invention Day, and Yogerberry Cafe won the grand prize in the patent category at the Seoul International Invention Fair. In 2021, it listed on the KOSDAQ market through a SPAC merger with NH Corporate Acquisition Purpose 16. In November 2021, 'Real Sleep' won the Food Technology Grand Prize. In 2022, YU Co., Ltd. became a subsidiary, and a filler production plant in Hwaseong, Gyeonggi Province, was completed. In 2023, Nature Garden Co., Ltd., an e-commerce specialist, became a subsidiary. In 2024, the Osong R&D and integrated logistics center in Cheongju, Chungcheongbuk-do, was completed. In 2025, a joint venture with China's Yiyang Group was established (company name: Yiyang Gen Hurang (Weihai) Health Science and Technology Co., Ltd.). In 2026, Hurum secured domestic distribution rights for the Italian wellness brand Misura and began business.
HuStyle Co., Ltd. (predecessor of Hurum) founded
Hurum Co., Ltd. established
Launched 'I'm Yo' cafe ingredient brand
Obtained GMP certification
Developed KTG075 functional ingredient from plant complex extracts
Yogerberry entered Australia, Kuwait, and Bolivia
Jeju factory and farm completed
Launched Yogerberry yogurt maker
HuStyle acquired Hurum and made it a subsidiary
Selected as Seoul strong small business
Products and positioning
A Korean health bio company creating healthy and beautiful lifestyles through natural-ingredient health functional foods and wellness products.
Yogerberry yogurt maker
A device that makes yogurt without electricity.
Hurum red ginseng
Red ginseng products under various brands.
I'm Yo cafe ingredients
Cafe ingredient brand launched in 2008.
Y Bello hyaluronic acid filler
World's first bead-type hyaluronic acid filler, offered in HA 10 mg/ml, Shine HA 19 mg/ml, Soft HA 20 mg/ml, Deep HA 23 mg/ml, and Volume HA 10 mg/ml variants.
Garden Ginseng red ginseng
Red ginseng brand under Nature Garden.
Truelac
Product selected as world-class product by KOTRA in 2018.
Real Sleep
Product that won Food Technology Grand Prize in 2021.
Binergy hemp seed oil
Product that surpassed 60 billion won cumulative home shopping sales.
Gompiro Liver Health+
Liver health functional food that surpassed 210,000 cumulative sets sold.
Sources6 sources
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