Hydrow

Hydrow is a home fitness brand whose award-winning lineup spans three models across two modalities: the ARC premium rower, the WAVE streamlined rower, and the LYQUID strength platform. The brand frames its approach as 'Fluid Strength,' a philosophy of responsive, full-body training. Its rowers are connected machines with immersive workouts, and LYQUID is a freestanding weight trainer using isokinetic resistance. CEO John Stellato describes the brand's aim as removing barriers to building strength.

Hydrow presents its products as an 'Award-Winning Lineup' of three models across two modalities: the ARC premium rower, the WAVE streamlined rower, and the LYQUID strength platform. The brand describes its guiding philosophy as 'Fluid Strength,' a standard of full-body training grounded in form and powered by the intelligence of water. In a note on the brand's about page, CEO John Stellato states that Hydrow was created to remove the barriers to building strength with an experience accessible even to those new to fitness.

Home fitness brand centered on a 'Fluid Strength' philosophy, offering immersive connected rowing and adaptive isokinetic strength training.

• ARC Premium Rower

  Described as Hydrow's immersive, flagship rower that elicits full-body force.

• WAVE Streamlined Rower

  A sleek, small-footprint rower designed in five bold colors, with optional upright storage and a patented electromagnetic drag mechanism.

• LYQUID Strength Platform

  A versatile, freestanding weight trainer with isokinetic resistance offering up to 500 lbs of adaptive resistance, a 16-inch touchscreen, and a welded aluminum frame; priced at $2,950 with shipping slated for Winter '26-27.

• 2021.10.18

  Reported2021.10.18

  Hydrow launches “Feel the Hydrow High” campaign[5]Hydrow推出“Feel the Hydrow High”营销活动prnewswire.com

  Hydrow launched its global integrated “Feel the Hydrow High” campaign, featuring print, digital, out-of-home and broadcast advertising, with social media posts from celebrity members and brand ambassadors.

Read more

1. 1Hydrow Rowing Machines | Arc, Wave & Originhydrow.com
2. 2The Origin of Hydrow | Making Rowing Accessible to Allhydrow.com
3. 3LYQUID Strength Training Platform | Adaptive Isokinetic Resistance | Hydrowhydrow.com
4. 4Hydrow Wave Rower | Compact Rowing Machine with HydroMetricshydrow.com
5. 5Hydrow推出“Feel the Hydrow High”营销活动prnewswire.com