Hylo Athletics

Hylo Athletics is a British running footwear brand that positions itself at the intersection of performance and environmental responsibility. The company's stated mission is to protect global running environments, and it markets its products as "the world's cleanest, highest performing running shoes" — framing sustainability not as a compromise but as a performance advantage. The brand's manifesto emphasizes the connection between running and place: running through a landscape fosters a sense of home, which in turn motivates a desire to protect it. Hylo Athletics designs and sells road running shoes for men and women. Its current range includes the AXIS, a support-oriented daily trainer with a recommended retail price of £160, and another road running model priced at £140. The AXIS is described as naturally stable, offering plush cushioning and subtle guidance for a secure, comfortable ride. It is engineered with bio-based materials for higher energy return with a lighter footprint, and features technologies including CleanTech50, HyperBolt+, PureGlide SP, and TreadLight. The midsole uses HyperBolt+ nitrogen-injected foam for premium cushioning, while PureGlide SP provides structural stability with minimal weight. The shoe has a stack height of 38mm with an 8mm drop and weighs 295g (10.4oz). Materials include bio-based EVA (26.24%), recycled polyester (9.75%), natural rubber (5.78%), bio-based nylon (3.68%), and smaller proportions of recycled components and seaweed. The brand sells directly to consumers through its own website and is also stocked in over 300 stores globally. It offers free shipping and returns. In addition to footwear, Hylo sells gift cards in denominations of £10, £20, £50, £100, and £200. The company operates in the United Kingdom and has a global retail presence. It is privately held, and no parent company or ownership group is disclosed in the available evidence.

Hylo Athletics is a relatively new entrant in the running footwear market, founded with the explicit goal of reducing the environmental impact of running shoes without sacrificing performance. The brand's manifesto states a belief that running changes how you experience the world and that care for a place demands action. This philosophy drives the company's product development, which focuses on using materials science to create cleaner and bouncier road running shoes. The brand has developed a suite of proprietary technologies to support its performance and sustainability claims. These include CleanTech50, HyperBolt+, PureGlide SP, and TreadLight. HyperBolt+ is a nitrogen-injected midsole foam designed to provide premium cushioning, while PureGlide SP is a structural stability technology that minimizes weight. The AXIS model, a support-oriented road running shoe, exemplifies this approach, combining a 38mm stack height and 8mm drop with a bio-based material composition that includes bio-based EVA, recycled polyester, natural rubber, bio-based nylon, and seaweed. Hylo Athletics sells primarily through its own e-commerce website, offering free shipping and returns, and has achieved distribution in over 300 stores globally. The brand's product line currently includes at least two road running models: a daily neutral shoe priced at £140 and the AXIS support shoe priced at £160. It also offers gift cards. The company operates from the United Kingdom and targets runners who seek both performance and environmental responsibility. As of the available evidence, no specific founding date, founder names, or ownership structure have been disclosed.

Performance running footwear built with bio-based materials, marketed as the world's cleanest and highest performing running shoes.

• AXIS

  Road running support shoe with max cushioning, naturally stable, priced at £160. Features HyperBolt+ nitrogen-injected midsole foam, PureGlide SP stability tech, 38mm stack height, 8mm drop, 295g weight, and bio-based materials.

• Road Running Daily Neutral

  Daily neutral road running shoe priced at £140.

• hylo Gift Card

  Gift card available in denominations of £10, £20, £50, £100, and £200.

1. 1hylo athletics | RUN LIKE THE WORLD DEPENDS ON IThyloathletics.com
2. 2Manifestohyloathletics.com
3. 3hylo Gift Cardhyloathletics.com
4. 4Men's AXIS - Stonehyloathletics.com