Recent events
Recent events tied to this brand in public sources.
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2021
Hyperice announces evolution into a wellness brand
Hyperice announced that it was evolving from a sports-focused brand into a holistic high-performance wellness brand, accompanied by a new brand identity.
2021
Hyperice announces Hyperice X portable contrast therapy device
Hyperice announced Hyperice X, a portable contrast therapy device, with a global launch planned for 2022.
2021
Hyperice launches global “Do What You Love. More.” campaign
Hyperice launched its largest global brand campaign to date, titled “Do What You Love. More.”
2021
Hyperice announces refreshed Hypervolt and Vyper products
Hyperice announced new generations of its Hypervolt and Vyper product lines, with a global rollout planned to begin in late 2021.
2021
Hyperice names Zhang Weili global ambassador
Hyperice announced that UFC strawweight champion Zhang Weili had joined the company as a global ambassador. The announcement said the partnership would drive awareness for Hyperice in China.
2021
Hyperice becomes official rehabilitation technology sponsor of the Los Angeles Lakers
Hyperice and the Los Angeles Lakers announced a multi-season sponsorship agreement naming Hyperice the team's official rehabilitation technology sponsor. Hyperice will provide equipment and technology to the team.
2021
Hyperice announces acquisition of RecoverX
Hyperice announced its acquisition of RecoverX, a San Diego-based technology company specializing in intelligent thermal technologies. The acquisition adds RecoverX's engineering team, including its cofounders and product developers.
2020
Hyperice closes strategic investment round
Hyperice closed a new investment round led by Main Street Advisors and SC.Holdings, with athlete investors and sports organizations also participating. The announcement said the funding would support growth initiatives including global expansion, increased AI capabilities, and its connected fitness technology.
2020
Hyperice announces HyperSmart technology and app launch
Hyperice announced the launch of HyperSmart technology, which powers its new app and uses physiological and activity data to personalize routines. The app launch includes integrations with Apple Health and Strava.
2020
Hyperice files patent infringement lawsuit against Therabody
Hyperice filed a federal lawsuit against Therabody, alleging that its Wave Roller infringes Hyperice's patent covering the Vyper vibrating roller. Hyperice seeks an injunction and damages; the allegation is not stated as a court determination.
2020
Professional Physical Therapy partners with Hyperice
Professional Physical Therapy announced a partnership with Hyperice to offer patients access to Hyperice rehabilitation products and education, including in clinics, through telehealth, and for at-home purchase.
2020
Hyperice acquires NormaTec
Hyperice acquired NormaTec. The companies said they would fully combine their workforces and projects; NormaTec CEO Gilad Jacobs was to join Hyperice's leadership team and board as Chief Innovation Officer.