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Hyperice is a recovery and wellness technology brand offering devices built around percussion, dynamic air compression, heat, contrast and vibration technologies.

Last updated October 24, 2026

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Overview

Hyperice is a recovery and wellness technology brand. Its product line is organized around technologies it labels percussion, dynamic air compression, heat, contrast and vibration, and includes devices such as Normatec, Hypervolt, Venom, Hyperice X and Hypersphere. The brand markets its products as trusted by elite athletes and offers FSA/HSA-eligible items, retail pickup at Best Buy, and free shipping on orders over $49.

History

Hyperice presents itself as a recovery and wellness technology brand. Its website organizes shopping by technology categories — percussion, dynamic air compression, heat, contrast and vibration — and by product families including Normatec, Hypervolt, Venom, Hyperice X and Hypersphere. The brand states its products are trusted by the world's most elite athletes and offers FSA/HSA-eligible items, Best Buy pickup, and free shipping on orders over $49.

Products and positioning

Recovery and wellness technology trusted by elite athletes

  • Hyperboot by Nike × Hyperice

    Heat and dynamic air compression device to help prepare feet and ankles for movement; priced at $799.00.

  • Hyperice X 2 Knee

    All-in-one contrast therapy device with heat, deep cold and air compression for the knee; priced at $449.00.

  • Hyperice X 2 Shoulder

    Hot, cold and contrast therapy with air compression for treatment of the shoulder; priced at $449.00.

  • Venom 2 Back

    Combination of heat and vibration to soothe sore lower back muscles and relax tension; priced at $269.00.

  • Venom Go

    Wearable spot-treatment device with customizable heat and vibration; comes with 3 reusable pads (up to 20 uses each) and a magnetically connected pod.

  • Normatec 3 Lower Body

    Lower body recovery package for lower back, hips and legs; priced at $1,149.00.

  • Normatec Elite Legs

    Hoseless, portable dynamic air compression leg recovery device; priced at $1,099.00.

  • Normatec Elite Hips

    Fully portable, hoseless dynamic air compression massage for hips, IT bands and lower back; priced at $599.00.

  • Hypervolt Go 2

    Lightweight percussion device with 3 speeds for on-the-move muscle soreness release; priced at $139.00.

  • Hypervolt 3 Pro

    Massage gun with 6 speeds of percussion and 5 head attachments; priced at $349.00.

  • Hypersphere Go

    TSA carry-on approved travel device targeting tight areas; priced at $109.00.

  • Elite Pack

    Portable recovery bundle including Normatec Elite Legs and Normatec Elite Hips; priced at $1,548.00.

Controversies

  • 2020

    Hyperice files patent infringement lawsuit against Therabody

    Hyperice filed a federal lawsuit against Therabody, alleging that its Wave Roller infringes Hyperice's patent covering the Vyper vibrating roller. Hyperice seeks an injunction and damages; the allegation is not stated as a court determination.

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Recent events

  • Reported

    Hyperice announces evolution into a wellness brand[6]

    Hyperice announced that it was evolving from a sports-focused brand into a holistic high-performance wellness brand, accompanied by a new brand identity.

  • Reported

    Hyperice announces Hyperice X portable contrast therapy device[6]

    Hyperice announced Hyperice X, a portable contrast therapy device, with a global launch planned for 2022.

  • Reported

    Hyperice launches global “Do What You Love. More.” campaign[6]

    Hyperice launched its largest global brand campaign to date, titled “Do What You Love. More.”

  • Reported

    Hyperice announces refreshed Hypervolt and Vyper products[6]

    Hyperice announced new generations of its Hypervolt and Vyper product lines, with a global rollout planned to begin in late 2021.

  • Reported

    Hyperice names Zhang Weili global ambassador[7]

    Hyperice announced that UFC strawweight champion Zhang Weili had joined the company as a global ambassador. The announcement said the partnership would drive awareness for Hyperice in China.

  • Reported

    Hyperice becomes official rehabilitation technology sponsor of the Los Angeles Lakers[8]

    Hyperice and the Los Angeles Lakers announced a multi-season sponsorship agreement naming Hyperice the team's official rehabilitation technology sponsor. Hyperice will provide equipment and technology to the team.

  • Reported

    Hyperice announces acquisition of RecoverX[9]

    Hyperice announced its acquisition of RecoverX, a San Diego-based technology company specializing in intelligent thermal technologies. The acquisition adds RecoverX's engineering team, including its cofounders and product developers.

  • Reported

    Hyperice closes strategic investment round[10]

    Hyperice closed a new investment round led by Main Street Advisors and SC.Holdings, with athlete investors and sports organizations also participating. The announcement said the funding would support growth initiatives including global expansion, increased AI capabilities, and its connected fitness technology.

  • Unconfirmed

    Hyperice announces HyperSmart technology and app launch[11]

    Hyperice announced the launch of HyperSmart technology, which powers its new app and uses physiological and activity data to personalize routines. The app launch includes integrations with Apple Health and Strava.

  • Reported

    Hyperice files patent infringement lawsuit against Therabody[5]

    Hyperice filed a federal lawsuit against Therabody, alleging that its Wave Roller infringes Hyperice's patent covering the Vyper vibrating roller. Hyperice seeks an injunction and damages; the allegation is not stated as a court determination.

Read more(12)

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