Hyundai Motor America
Corporate brand
UnclaimedHyundai's sales and distribution subsidiary in the United States.
Last updated November 4, 2026
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Overview
Hyundai Motor America is Hyundai's sales, marketing, and distribution subsidiary in North America, responsible for importing, selling, and servicing Hyundai vehicles in the U.S.
Products and positioning
Automotive sales and distribution
Controversies
2026
Hyundai recalls 94,622 US vehicles over fire risk from overheating front power seat motors
Hyundai Motor America is recalling 94,622 vehicles in the US, including certain 2015-2016 Hyundai Genesis and 2017-2020 Genesis G80 models, over a risk of fire while parked or driving, according to the US National Highway Traffic Safety Administration. NHTSA said the front power seat motors may overheat due to a stuck power seat control switch. Hyundai has advised owners to park their vehicles outdoors and away from other vehicles or structures until the repair has been performed, and the recall remedy is currently being developed.
2026
Hyundai and Genesis vehicle recall over fire risk
Hyundai Motor America announced a recall of 94,622 Hyundai and Genesis vehicles in the United States because front power seat motors may overheat and create a fire risk. A remedy was still under development at the time of the announcement. Owners were advised to park affected vehicles outdoors and away from other vehicles or structures until repairs are completed.
Recent events
Reported
Hyundai recalls 94,622 US vehicles over fire risk from overheating front power seat motors[1]
Hyundai Motor America is recalling 94,622 vehicles in the US, including certain 2015-2016 Hyundai Genesis and 2017-2020 Genesis G80 models, over a risk of fire while parked or driving, according to the US National Highway Traffic Safety Administration. NHTSA said the front power seat motors may overheat due to a stuck power seat control switch. Hyundai has advised owners to park their vehicles outdoors and away from other vehicles or structures until the repair has been performed, and the recall remedy is currently being developed.
Reported
Hyundai and Genesis vehicle recall over fire risk[2]
Hyundai Motor America will recall 94,622 Hyundai and Genesis vehicles in the United States because front power seat motors may overheat and create a fire risk. A remedy was still under development, and owners were advised to park affected vehicles outdoors and away from other vehicles or structures until repairs are completed.
Reported
Hyundai Motor America donates 2022 Ioniq 5 to Southeastern Community College for EV training[3]
Hyundai Motor America donated a 2022 Ioniq 5 electric vehicle, along with a diagnostic scan tool, manufacturer service information and access to specialized training resources, to Southeastern Community College's Automotive Systems Technology program. The vehicle arrived Aug. 9 and will be used in the college's Electric Vehicle Certificate program for hands-on training in maintenance, repairs, charging and vehicle operation. According to the program's instructor, the donation grew out of a partnership between SCC and Hyundai that began several years ago.
Reported
Hyundai partners with Lurie Children's on child passenger safety[4]
Hyundai Motor America announced a partnership with Ann & Robert H. Lurie Children's Hospital of Chicago and a $50,000 donation to support the hospital's Buckle Up Child Passenger Safety Program, including consumer education events, car-seat safety inspections and free car-seat distributions in low-income areas.
Reported
Hyundai partners to support COVID-19 testing in New Orleans[5]
Hyundai Motor America announced its expanded support for drive-through COVID-19 testing at 22 hospitals nationwide, including grants through Hyundai Hope On Wheels. It partnered with Congressman Cedric Richmond, Louisiana State University Health and the Mayor's Office of New Orleans to support areas affected by the pandemic.
Reported
Hyundai Hope On Wheels announces $2 million donation for children’s hospital testing centers[6]
Hyundai Hope On Wheels, a nonprofit supported by Hyundai Motor America and its U.S. dealers, announced a $2 million donation for coronavirus drive-through testing centers in partnership with children’s hospitals across the country. The first three hospitals were each to receive $200,000.
Reported
Brian Smith to lead Hyundai Motor America marketing team[7]
Hyundai Motor America said its chief operating officer, Brian Smith, would lead the marketing team for the time being.
Reported
Hyundai Motor America CMO Dean Evans steps down[7]
Dean Evans informed Hyundai Motor America that he would step down from his CMO role to pursue other career opportunities.
Sources7 sources
- 1Hyundai recalls 94,622 US vehicles over fire risk from overheating front power seat motorsaol.com
- 2Hyundai and Genesis vehicle recall over fire riskianslive.in
- 3现代汽车美国公司向东南社区学院捐赠2022款Ioniq 5用于电动车实训wwaytv3.com
- 4现代汽车与卢里儿童医院合作开展儿童乘车安全项目prnewswire.com
- 5现代汽车合作支持新奥尔良新冠检测prnewswire.com
- 6Hyundai Hope On Wheels 宣布捐款 200 万美元支持儿童医院检测中心foxla.com
- 7布莱恩·史密斯将负责现代汽车美国公司的营销团队adweek.com
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