Hyungseul Publishing

Hyungseul Publishing (HSPUB) is a South Korean publishing house that describes itself as a leader in exam-preparation books. According to its official website, it has spent more than fifty years issuing middle- and high-school certified textbooks, university textbooks, and study guides for national examinations and qualification tests. The company positions itself as a living history of the Korean publishing industry, with a catalogue that spans exam prep, higher education, early-childhood and children's content, and general trade books. Beyond traditional print, Hyungseul Publishing develops comprehensive educational content for infants and children, including fairy tales, comics, characters, and workbooks. It also builds multimedia learning tools and education systems, and operates an e-learning business based on online solution technology. Its activities extend into edutainment: e-learning, games, mobile and online solutions, animation, characters, music, video, publishing, performances, and events. The company has diversified into professional certification and training, offering qualification acquisition, expert development, and continuing education for pet-industry professionals, general learners, and industry workers. It also runs a themed play space built around its "Kkambu" character, and creates comic content using its own characters. Through these assets it seeks to generate new business models across publishing, education, gaming, and licensing. Hyungseul Publishing also administers the KLT (Korean Language Test) for foreigners, framing it as part of the globalization of the Korean language. The brand therefore combines a traditional textbook and exam-prep publishing core with a broader edutainment and language-testing portfolio.

Hyungseul Publishing presents itself as a publishing house with more than fifty years of history in South Korea. Its official website states that over the past fifty-odd years it has published middle- and high-school certified textbooks, university textbooks, and study guides for various national examinations and qualification tests, describing itself as a living history of the publishing world. This long track record in exam-preparation publishing forms the foundation of the brand. From that base, the company expanded into educational content for younger audiences. It creates comprehensive educational content for infants and children, and develops multimedia learning tools and education systems. Its children's list includes fairy tales, comics, characters, and workbooks — books the company says it wants children to see. Hyungseul Publishing also publishes general trade titles across the humanities, social sciences, and natural sciences, as well as essays, practical books, and novels. In parallel, it has built an e-learning business based on online solution technology. More recently, the company has moved into edutainment and diversified media. It describes itself as an edutainment specialist operating in e-learning, games, mobile and online solutions, animation, characters, music, video, publishing, performances, and events. It uses its own characters to create comic content and to generate new business models in publishing, education, gaming, and licensing. It also operates a themed play space featuring its "Kkambu" character. Another strand is professional education. The company provides qualification acquisition, expert development, and continuing education for pet-industry professionals, general members of the public, and industry workers. It also runs the KLT Korean Language Test for foreigners, positioning it within the globalization of the Korean language. Across these activities, Hyungseul Publishing has evolved from a traditional exam-prep and textbook publisher into a broader education, content, and edutainment enterprise.

A veteran Korean publisher and edutainment company spanning exam prep, textbooks, children's content, e-learning, and licensing.

• Exam-preparation books

  Study guides for national examinations and qualification tests, including civil service and teacher certification exams.

• University textbooks

  Textbooks for higher education.

• Middle- and high-school certified textbooks

  Certified textbooks for secondary education.

• Children's content

  Fairy tales, comics, characters, and workbooks for infants and children.

• E-learning solutions

  Online learning platforms and multimedia education systems.

• Professional certification and training

  Qualification acquisition, expert development, and continuing education, including for the pet industry.

• KLT Korean Language Test

  A Korean language proficiency test for foreigners.

• Kkambu character-themed play space

  A themed play area featuring the company's Kkambu character.

1. 1HSPUBhspub.co.kr
2. 2Hyungseul Publishingwikidata.org