I Am Hardstyle
Corporate brand
UnclaimedA Dutch record label focused on hardstyle music releases and artist projects.
Last updated November 4, 2026
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Overview
I Am Hardstyle is a Dutch record label dedicated to hardstyle, a high-energy electronic dance music genre characterized by distorted kick drums, prominent synthesizer melodies, and fast tempos. The label was founded in 2013 by Fabian Bohn, the producer and DJ better known as Brennan Heart. It was previously known as WE R Music, and the earlier name remains relevant to the label's catalogue and artist history. The label's central activity is the release and promotion of hardstyle recordings, including singles and other recorded-music projects by artists working across melodic, euphoric, raw, and related hard dance styles. Its roster has included Brennan Heart himself as well as acts such as Andy SVGE, Audiotricz, Blademasterz, Code Black, Dailucia, Deetox, Digital Madness, Rebourne, The Pitcher, Toneshifterz, Wildfyre, and Xense. Some projects have been associated with particular sub-imprints or label channels, including I Am Hardstyle Amplify, WE R Tomorrow, and WE R Raw. I Am Hardstyle's artist history also illustrates the fluid structure of the hardstyle label ecosystem. Artists previously connected with the WE R Music or I Am Hardstyle identity include Aftershock, Aztech, Clockartz, Crisis Era, Firelite, Final Form, Focuz, Galactixx, Outbreak, Sub Sonik, The Vision, TWSTD, Thyron, and Uncaged. Several later moved to other labels or artist platforms, while some were linked to specialist channels aimed at different parts of the hardstyle scene. The label's catalogue and roster therefore represent not only a single sound but a network of related hard dance projects. The brand operates in a genre with a strong international audience, even though its origins are Dutch. Releases are distributed through digital music platforms and promoted through the wider hardstyle community, including DJ sets, artist channels, streaming services, and social media. Public reference material identifies SoundCloud presences for both I Am Hardstyle and its former WE R Music identity. No reliable public information in the supplied sources establishes a separate corporate parent, a current legal owner, a stock-market listing, a dedicated headquarters address, or financial results. The label's distinguishing role is its association with Brennan Heart and its use as a platform for hardstyle artists and projects. The transition from WE R Music to I Am Hardstyle provides continuity between its earlier catalogue and later branding, while affiliated channels and artist movements show how the label participates in the broader network of Dutch hard dance music. Its current status is treated here as active because the reference material lists current associated artists, although the supplied sources do not provide a detailed current operating statement.
History
I Am Hardstyle was established in the Netherlands in 2013 by Fabian Bohn, whose professional name is Brennan Heart. The label initially operated under the name WE R Music before adopting the I Am Hardstyle identity. Its founding reflected the importance of artist-led labels in hardstyle, where producers and DJs frequently use dedicated platforms to develop their own catalogues, introduce related acts, and organize releases around a recognizable musical identity. Under the WE R Music and later I Am Hardstyle names, the label built a catalogue centered on hardstyle recordings. Brennan Heart was a principal associated artist, while the roster and wider label network included performers and projects spanning melodic and harder forms of the genre. Artists associated with the platform included Andy SVGE, Audiotricz, Blademasterz, Code Black, Dailucia, Deetox, Digital Madness, Rebourne, The Pitcher, Toneshifterz, Wildfyre, and others. The presence of projects such as TAC Team, a collaboration involving Toneshifterz, Atmozfears, and Code Black, illustrates the label's connection to collaborative production within the hardstyle scene. The label's history also includes several related channels and sub-identities. Concept Art, Xense, and Zero Days were identified with I Am Hardstyle Amplify, while earlier associations connected some artists with WE R Tomorrow, WE R Raw, Detailed Traxx, or other specialized label outlets. These distinctions indicate that the broader WE R/I Am Hardstyle structure was not limited to one uniform release stream. Instead, it provided a set of connected platforms for different artists, projects, and stylistic directions within hard dance music. A number of artists later moved to other labels or became associated with different projects. The documented former roster includes Aftershock, Aztech, Clockartz, Crisis Era, Firelite, Final Form, Focuz, Galactixx, Outbreak, Sub Sonik, The Vision, TWSTD, Thyron, and Uncaged. Their later affiliations included labels or platforms such as Art of Creation, WE R Tomorrow, True Identity, Detailed Traxx, Dirty Workz, Roughstate, WE R Raw, Scantraxx, and RSLVD Records. These movements are part of normal roster evolution in the hardstyle industry and do not, by themselves, indicate a corporate dispute or controversy. The label's public-facing presence has included online music channels, including SoundCloud pages identified for I Am Hardstyle and WE R Music. Its releases are intended for the international hardstyle audience, a market in which Dutch labels and artists have historically held a prominent role. The supplied reference material does not document a specific headquarters address, corporate ownership structure, financial performance, executive team, major campaign, legal dispute, or formal closure. Accordingly, the available history supports a concise account of the label's founding, renaming, roster development, and relationship with the wider hardstyle label ecosystem, but not a more detailed corporate chronology.
Products and positioning
Dutch hardstyle record label and artist platform
Hardstyle music catalogue · 2013
I Am Hardstyle releases
The label's core offering consists of hardstyle singles and related recorded-music releases. These productions are made for digital listening, DJ performance, and circulation through the international hard dance community. The catalogue is connected with Brennan Heart and a roster of associated artists working across melodic, euphoric, and harder hardstyle approaches.
Hardstyle sub-label or release channel
I Am Hardstyle Amplify
I Am Hardstyle Amplify is a related release identity associated with projects including Concept Art, Xense, and Zero Days. Public reference material presents it as part of the broader I Am Hardstyle network rather than as a separately documented corporate company. Its role is to provide an outlet for additional hardstyle projects and artists.
Former label identity and back catalogue · 2013
WE R Music catalogue
WE R Music is the former name of I Am Hardstyle and remains an important part of the label's recorded-music history. Releases and artist associations made under that identity form the earlier portion of the platform's catalogue and help explain the continuity between its original branding and the later I Am Hardstyle name.
Brand decisions
- Adoption of the I Am Hardstyle identityStrategy
Background
The label was previously known as WE R Music and later operated under the I Am Hardstyle name. The supplied reference does not explain the commercial or creative rationale for the change.
Action taken
The existing label platform was presented under the I Am Hardstyle brand while retaining historical associations with WE R Music.
Aftermath
The two names continued to appear in the label's artist and catalogue history, with WE R Music functioning as the former identity.
Sources1 sources
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