I Fasano S.r.l.
Retailer / private label
UnclaimedItalian furniture design showroom and retailer in Noci, Puglia, operating since 1963 and offering 200+ design brands through its showroom and MyAreaDesign e-commerce.
Last updated September 28, 2026
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Overview
I Fasano S.r.l., trading as I Fasano Arredamenti, is an Italian furniture design company based in Noci, in the Puglia region. The business dates back to 1963, when it opened one of the first design showrooms in southern Italy, and it was founded by Gianni Fasano. It has operated in its current legal form since 2014. The company is family-run and describes itself as the work of three generations; today it is led by Augusto Fasano, with Rossella Fasano as historical memory and the third generation, Antonio, working in the warehouse. The core of the business is a physical showroom on Via Alcide De Gasperi in Noci, where customers can see materials in person, try seating, and work with an interior designer. The company says it carries more than 200 selected brands in its catalogue and has served over 100,000 customers over time. Its logistics space covers about 1,000 square metres, and it operates two sites in Noci: the showroom and a warehouse. The warehouse on Via Tommaso Fiore is the point from which every piece of furniture is dispatched. Alongside the showroom, the company runs MyAreaDesign, an e-commerce platform launched in 2007 that sells the same brands available in the showroom for customers who prefer to furnish online. The company's method is built on consultation: every project begins with listening to the client, and an interior designer supports the selection of pieces, combining technical expertise with a design reading of the space — proportions, light, and the relationship between objects. Projects range from homes to offices and bring together furniture, lighting, complements, and outdoor pieces into a single design, followed from the first idea to delivery. Although rooted in Puglia, I Fasano Arredamenti serves customers across Italy and in Europe. Its catalogue includes design classics such as the Eames Lounge Chair by Vitra (1956), the Tulip by Knoll (1956), the Eclisse by Artemide (1965), the Componibili by Kartell (1969), and the Marenco by Arflex (1970). The company presents itself as a curator of design that lasts over time, combining direct relationships with brands and a showroom experience that lets customers compare brands and see how a design piece fits into a real environment.
History
I Fasano Arredamenti was founded in 1963 in Noci, in the Puglia region of southern Italy, by Gianni Fasano. It opened as one of the first design showrooms in southern Italy, at a time when the design furniture trade was largely concentrated in the north. The business was built on direct relationships with design brands and on a showroom model that allowed customers to see and touch materials in person. Over the following decades the company grew into a reference point for furniture design in the region. It describes its work as the labour of three generations, and its method has remained consistent: every project begins with listening to the client and is followed from the first idea to delivery. The showroom on Via Alcide De Gasperi in Noci became the physical and consultative face of the company, where an interior designer supports clients in selecting pieces and reading the space — proportions, light, and the relationship between objects. In 2007 the company launched MyAreaDesign, an e-commerce platform that sells the same brands available in the showroom for customers who choose to furnish online. This extended the business beyond its local catchment area while keeping the same curated catalogue. The company has operated in its current legal form, I Fasano S.r.l. (Unipersonale), since 2014. Today it is led by Augusto Fasano, with Rossella Fasano as historical memory and the third generation, Antonio, working in the warehouse. The company reports more than 200 selected brands in its catalogue, over 100,000 customers served over time, about 1,000 square metres of logistics space, and two sites in Noci: the showroom and the warehouse. Although rooted in Puglia, it serves customers across Italy and in Europe, with the Noci warehouse as the point from which every piece of furniture is dispatched.
- 2014
Company begins operating in its current legal form, I Fasano S.r.l. (Unipersonale).
- 2007
MyAreaDesign e-commerce platform launched, selling the same brands as the showroom online.
- 1963
I Fasano Arredamenti founded in Noci, Puglia, by Gianni Fasano, opening one of the first design showrooms in southern Italy.
Products and positioning
Curator and retailer of timeless design furniture, combining a physical showroom experience with online shopping and personalised interior design consultation.
1956
Eames Lounge Chair
1956
Tulip
1965
Eclisse
1969
Componibili
1970
Marenco
Sources3 sources
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