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I Love Poke

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I Love Poke is an Italian fast-casual chain that pioneered Hawaiian poke bowls in Italy, offering customizable, healthy bowls with tropical flavors.

Last updated September 26, 2026

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Overview

I Love Poke is an Italian fast-casual restaurant chain specializing in Hawaiian poke bowls. Founded in 2017 by Michael Lewis and Rana Edwards, it was the first chain to bring poke to Italy. The brand focuses on healthy, customizable bowls that cater to various dietary preferences and needs, with an average preparation time of one minute. The menu features signature bowls like 'Poke Love' (black rice, salmon and tuna, edamame, cherry tomatoes, mango, avocado, wakame seaweed, ponzu sauce, and sesame), 'Tartare Salmone' (white rice, salmon tartare, cherry tomatoes, avocado, teriyaki sauce, wasabi mayo, and almonds), 'Pollo e Avocado' (white rice, chicken bites, avocado, red cabbage, carrots, corn, teriyaki sauce, and crispy potatoes), and Tacos. The company emphasizes quality, sustainability, inclusion, and future-oriented values, and operates a loyalty program called 'Poke Lover' with exclusive discounts, special advantages, and tasty rewards. I Love Poke positions itself as a brand that promotes self-love through healthy eating, with a mission to make nutritious meals accessible even for those in a hurry. The chain has expanded across Italy, though specific locations are not detailed in the available evidence.

History

I Love Poke was founded in 2017 by Michael Lewis and Rana Edwards with the aim of spreading self-love through healthy eating. It was the first chain to introduce Hawaiian poke to Italy. The brand started with a single point of sale in 2017 and has since expanded, though the exact number of locations is not specified in the available evidence. The company's mission has always been to serve high-quality ingredients in every poke, with a focus on transparency and care in sourcing and preparing fish. Over time, I Love Poke has developed a menu of customizable bowls and tacos, and launched a loyalty program called 'Poke Lover' offering discounts, advantages, and rewards. The brand emphasizes values such as quality, sustainability, inclusion, and a forward-looking attitude, particularly betting on young people and their ideas.

  • 2017

    Founded by Michael Lewis and Rana Edwards; first point of sale opened, introducing poke to Italy.

Products and positioning

Healthy, fast, and customizable poke bowls with a focus on quality, sustainability, and inclusion.

  • Poke Love

    Black rice, natural salmon and tuna, edamame, cherry tomatoes, mango, avocado, wakame seaweed, ponzu sauce, and sesame.

  • Tartare Salmone

    White rice, salmon tartare, cherry tomatoes, avocado, teriyaki sauce, wasabi mayo, and almonds.

  • Pollo e Avocado

    White rice, chicken bites, avocado, red cabbage, carrots, corn, teriyaki sauce, and crispy potatoes.

  • Tacos

    Customizable tacos with fresh and tasty ingredients.

Sources3 sources

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