I Love Sugar

I Love Sugar is an American candy retail brand that describes itself as "the world's most incrEDIBLE candy experience." Founded in 2012, the company set out to reinvent the traditional candy store through immersive, design-led retail environments. Its flagship location on the Las Vegas Strip, at 3545 S Las Vegas Blvd (Suite L-28), sits between the Flamingo and Linq hotels and casinos, a short walk from the High Roller observation wheel. The brand has become known for a highly visual, experience-driven store format that shoppers have compared to "the Apple store of candy." The retailer sells a wide assortment of bulk candy, ranging from contemporary gummy candies to nostalgic classics, and its selection changes frequently. Beyond bulk candy, I Love Sugar has built a distinctive product line around oversized novelty items, most notably a Giant 5 lb Gummy Bear offered in flavors such as Cherry and Blue Raspberry, priced at $39.99. The company also sells branded merchandise, including a Blue Gummy Plush Bear with the I LOVE SUGAR heart logo. Its Las Vegas flagship additionally houses a Candy Martini Bar, an adults-only (21+) bar area that extends the brand beyond traditional confectionery retail into nightlife-adjacent hospitality. I Love Sugar operates both physical retail and an online store, with online orders shipped twice a week and typically arriving within four to six business days. The company has invested in protecting its distinctive store concepts and product designs, stating that it has built an intellectual property library of more than 20 design patents and trademarks. Customer service is handled through support@ilovesugar.com and by phone at 843-232-7036. As a privately held company, I Love Sugar does not disclose detailed financial information. Its identity is closely tied to the Las Vegas tourism market, where its flagship serves as both a retail destination and an entertainment attraction. The brand's combination of bulk candy, giant novelty confections, plush merchandise, and a candy-themed bar positions it at the intersection of confectionery retail and experiential leisure.

I Love Sugar was founded in 2012 with the stated vision of innovating the candy store industry. From its beginnings, the brand pursued a design-forward approach, aiming to push boundaries with state-of-the-art store design and extreme attention to detail. This approach led shoppers to describe the stores as "the Apple store of candy," a comparison the company has embraced in its own marketing. The brand's flagship is located on the Las Vegas Strip at 3545 S Las Vegas Blvd, Suite L-28, Las Vegas, NV 89109, positioned between the Flamingo and Linq hotels and casinos and within walking distance of the High Roller observation wheel. This location serves as both a retail store and a tourist attraction, and it includes the Candy Martini Bar, an adults-only area requiring guests to be 21 or older. Over its history, I Love Sugar has developed an intellectual property library consisting of more than 20 design patents and trademarks, reflecting its emphasis on distinctive store concepts and product designs. The company expanded into e-commerce through ilovesugar.com, where it sells bulk candy, giant novelty items such as the Giant 5 lb Gummy Bear, and branded merchandise like the Blue Gummy Plush Bear. Online orders are shipped twice a week, with typical delivery in four to six business days. The company remains privately held and does not publicly disclose detailed ownership or financial information. Its business is closely tied to Las Vegas tourism and to the broader trend of experiential retail, in which stores are designed as destinations and entertainment experiences rather than purely transactional spaces.

• 2012

  I Love Sugar is founded with the vision of innovating the candy store industry.

• Flagship store opens on the Las Vegas Strip between the Flamingo and Linq hotels, featuring the Candy Martini Bar.

• Brand builds an intellectual property library of more than 20 design patents and trademarks.

• Online store launches at ilovesugar.com, offering bulk candy, giant gummy bears, and branded merchandise.

Experiential candy retail positioned as "the Apple store of candy," combining bulk confectionery, giant novelty candies, branded merchandise, and an adults-only candy bar in a design-led Las Vegas flagship.

• Giant 5 lb Gummy Bear – Cherry

  Oversized cherry-flavored gummy bear weighing 72 ounces (nearly 5 pounds), approximately 9.5 inches tall, 5 inches wide, and over 3 inches deep; priced at $39.99.

• Giant 5 lb Gummy Bear – Blue Raspberry

  Oversized blue raspberry-flavored gummy bear with the same dimensions and price as the cherry version.

• Blue Gummy Plush Bear

  10-inch plush gummy bear with I LOVE SUGAR heart logo; sale price $12.99, original price $14.99.

• Bulk candy assortment

  Wide variety of bulk candy ranging from new gummy candies to nostalgic classics, with a constantly changing selection.

• Candy Martini Bar

  Adults-only (21+) bar area at the Las Vegas flagship offering candy-themed martinis.

1. 1I LOVE SUGARilovesugar.com
2. 2ABOUT — I LOVE SUGARilovesugar.com
3. 3I Love Sugarwikidata.org