I Measure U

I Measure U, also styled IMeasureU and legally identified in reference material as IMeasureU, Ltd., is a wearable-technology company specializing in inertial measurement units and movement analysis. Its technology uses body-worn sensors to capture motion data and combines those measurements with computational models intended to describe how people move during athletic activity. The company’s work sits at the intersection of sports technology, biomechanics, motion capture, and injury-related movement analysis. Rather than relying solely on fixed cameras or laboratory-based observation, I Measure U’s approach centers on wearable sensing. Inertial measurement units can provide motion information from sensors attached to an athlete’s body, allowing movement to be studied in training or other settings where conventional optical motion-capture systems may be less practical. The company’s stated area of specialization was the analysis of body movements in sports, making its technology relevant to performance assessment, running mechanics, and biomechanical research. The company developed relationships with sports organizations and athletes, including collaboration with runners associated with Athletics Australia. These collaborations connected the technology with practical athletic use cases and helped position I Measure U as a specialist provider of movement-measurement tools rather than a general consumer-electronics brand. In June 2015, I Measure U launched an Indiegogo campaign seeking US$200,000 to support development of a consumer product. The campaign indicates that the company explored extending its sensor technology beyond specialist or institutional applications toward a broader user market. The available reference material does not establish whether the fundraising target was reached, whether the product entered commercial production, or what its subsequent sales performance was. In July 2017, I Measure U was acquired by Vicon, an English company known for camera-based motion-capture systems. The acquisition was intended to combine Vicon’s optical systems with I Measure U’s wearable sensors. This pairing linked two complementary methods of motion measurement: camera systems that observe movement externally and inertial sensors that measure movement from the body itself. The transaction marked a significant change in I Measure U’s ownership and strategic context, placing its technology within a broader motion-capture business. Publicly available reference material is limited regarding I Measure U’s founding date, headquarters, leadership, detailed product catalog, financial performance, and post-acquisition operating status. Accordingly, the brand is best characterized as a specialist sports-biomechanics and wearable-sensing company whose principal historical significance lies in developing inertial measurement technology for human-movement analysis and later becoming part of Vicon.

I Measure U, also known as IMeasureU, developed wearable technology for measuring and analyzing human movement. Its core specialization was inertial measurement units, or IMUs, which use body-worn sensors to collect movement data. The company combined those measurements with computational models to interpret athletic motion and support sports-biomechanics applications. The company’s work addressed a longstanding challenge in movement science: obtaining useful information about an athlete’s motion outside highly controlled laboratory environments. Camera-based motion capture can provide detailed observations, but it generally depends on specialized spaces, calibrated cameras, and a suitable field of view. Wearable inertial sensors offer a complementary approach by placing measurement hardware on the athlete and recording movement as the body performs. I Measure U’s technology was therefore relevant to sports performance, movement assessment, and the study of running mechanics. I Measure U collaborated with runners associated with Athletics Australia. This work connected its technology to elite or organized athletics and provided a practical context for applying sensor-based movement analysis. The available material does not provide detailed findings from those collaborations, but the relationship illustrates the company’s focus on sports rather than on generic consumer wearables. On 23 June 2015, I Measure U launched an Indiegogo campaign with a stated goal of raising US$200,000 for development of a consumer product. The campaign represented an attempt to broaden the commercial reach of the company’s sensor technology. It is not established by the available sources whether the target was achieved, what product was ultimately developed, or whether the campaign led to sustained consumer sales. A major turning point came in July 2017, when I Measure U was acquired by Vicon, an English motion-capture company. Vicon was associated with camera-based systems, while I Measure U contributed wearable inertial-sensing capabilities. The acquisition was intended to combine these technologies, potentially allowing movement to be captured through both external optical observation and body-mounted sensors. This gave the I Measure U technology a place within a wider motion-capture portfolio and shifted the company from an independent specialist context into Vicon’s corporate structure. The available reference material does not document I Measure U’s founding year, original founders, headquarters, executive team, financial results, detailed commercial product names, or current standalone status. It also does not establish whether the brand continued operating independently after the acquisition. Its documented history is consequently centered on three elements: the development of wearable inertial measurement technology, application of that technology to sports movement analysis, and the 2017 acquisition by Vicon.

• 2017

  Acquisition by Vicon

  [1]I Measure Uen.wikipedia.org

  Vicon acquired I Measure U in July 2017 with the aim of combining wearable inertial sensors with Vicon’s camera-based motion-capture systems.

• 2015

  Indiegogo consumer-product campaign

  [1]I Measure Uen.wikipedia.org

  On 23 June 2015, I Measure U launched an Indiegogo campaign seeking US$200,000 to develop a consumer product.

A specialist sports-technology and biomechanics brand using wearable inertial sensors and computational modeling to measure and interpret human movement.

• Sports biomechanics and wearable sensing

  Wearable inertial measurement units

  I Measure U’s principal technology consisted of body-worn inertial measurement units designed to capture movement during sports activity. Sensor data could be combined with computational models to analyze how an athlete’s body moved. The technology was positioned for sports-performance and biomechanics applications, including the study of running and other athletic movements. Specific model names, technical specifications, and current availability are not established in the available reference material.

• Consumer wearable technology · 2015

  Consumer movement-sensing product

  I Measure U sought funding in 2015 to develop a consumer product based on its movement-measurement technology. The Indiegogo campaign establishes the development and fundraising effort, but the available source does not identify the final product name, confirm that it reached production, or document its commercial status.

• 2015Indiegogo consumer-product campaign

  International crowdfunding audience

  I Measure U launched an Indiegogo campaign on 23 June 2015 to seek US$200,000 for development of a consumer product using its movement-sensing technology.

  Outcome. The available reference does not report whether the fundraising target was met or whether the proposed product was commercialized.

  Source

• 2017

  Join Vicon through acquisitionM&A

  Background

  I Measure U specialized in wearable inertial sensing, while Vicon specialized in camera-based motion capture. The companies represented complementary approaches to recording human movement.

  Action taken

  Vicon acquired I Measure U in July 2017.

  Aftermath

  The stated objective was to integrate I Measure U’s sensors with Vicon’s camera systems. The available material does not document the detailed post-acquisition organization, product integration, or financial terms.

  Source

1. 1I Measure Uen.wikipedia.org