I Razzi Store

I Razzi Store is the retail chain of I Razzi Group, an Italian fireworks and pyrotechnic articles company founded by Gianluca Garattoni in 1994. The business began as a single fireworks point of sale in Cesena, in the Romagna region, and grew into a network of monobrand stores across Emilia-Romagna. According to the company's own history, Garattoni first worked in the toy trade in the late 1980s as a sales manager for a local Cesena company, then opened his first toy shop in Cesena. He combined toys with pyrotechnic articles, which were a fast-growing category in the 1990s, and found that fireworks sold well in a child-friendly retail environment. In 1994 he opened his first dedicated fireworks store in Cesena. Further monobrand stores followed: Forlì and Rimini in 1995, Bologna in 1996, two in Ravenna in 1997, and Modena in 1997. In 1998 Garattoni founded I Razzi Group and opened its first fireworks warehouse to expand the sales network, focusing on wholesalers and retailers. The company later built a reinforced-concrete depot in 2004 to increase storage and sales capacity, and in 2012 began an authorization process (the source text is truncated at this point). Today I Razzi Store operates retail points in Cesena, Forlì, Toscanella di Dozza (Bologna), Ozzano Emilia (Bologna), Bologna, and Modena, selling fireworks and related pyrotechnic products. The brand is a specialist regional retailer rather than a mass-market chain, and it is privately held by its founder and group.

I Razzi Store traces its origins to the entrepreneurial activity of Gianluca Garattoni in Cesena, in Italy's Emilia-Romagna region. In the late 1980s Garattoni worked as a sales manager for a local toy company, developing an interest in the toy trade. After a few years he opened his first toy shop in Cesena. He combined the toy business with pyrotechnic articles, a category that was growing strongly in the 1990s. His idea was that fireworks could attract more attention when displayed in a child-oriented environment, and feedback from parents confirmed growing interest in these products. In 1994 Garattoni opened his first fireworks point of sale in Cesena. The following years saw the opening of additional monobrand stores: Forlì and Rimini in 1995, Bologna in 1996, two stores in Ravenna in 1997, and Modena in 1997. In 1998, responding to continued demand for pyrotechnic articles and the sector's growth, Garattoni founded I Razzi Group and opened its first fireworks warehouse, aiming to expand the sales network with a focus on wholesalers and retailers. The company's subsequent expansion, driven by its wholesale and retail strategy, allowed I Razzi Group to build a reinforced-concrete depot in 2004 to increase storage and sales of pyrotechnic material. In 2012 the company began an authorization process (the available source text is truncated at this point). The retail network today includes stores in Cesena, Forlì, Toscanella di Dozza (Bologna), Ozzano Emilia (Bologna), Bologna, and Modena, as listed on the company's website. The brand remains a privately held, family-style regional specialist in fireworks and pyrotechnic articles.

• 2012

  The company begins an authorization process (source text truncated).

• 2004

  A reinforced-concrete depot is built to expand storage and sales of pyrotechnic material.

• 1998

  I Razzi Group is founded and its first fireworks warehouse opens, targeting wholesalers and retailers.

• 1997

  Two stores open in Ravenna and one in Modena.

• 1996

  A monobrand store opens in Bologna.

• 1995

  Monobrand stores open in Forlì and Rimini.

• 1994

  Gianluca Garattoni opens his first fireworks point of sale in Cesena.

Specialist regional fireworks and pyrotechnic retail chain in Emilia-Romagna, Italy.

• Fireworks

  Retail fireworks sold through I Razzi Store outlets.

• Pyrotechnic articles

  Pyrotechnic products for celebrations and events.

1. 1Irazzigroup | I Razzi Storeirazzigroup.com
2. 2Irazzigroup | Chi siamoirazzigroup.com
3. 3I Razzi Store - Wikidatawikidata.org