I Saw It First
Retailer / private label
UnclaimedI Saw It First is a UK online fashion retailer founded in 2017, offering affordable, on-trend clothing.
Last updated September 15, 2026
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Overview
I Saw It First is a UK-based online fashion retailer that describes itself as founded in 2017 and as a one-stop-shop for fashion-lovers. It offers affordable, on-trend pieces, including in-house designs and stocked brands, and has worked with partners such as O Beach and Love Island. The company states it advocates body confidence and equality and works with charities.
History
I Saw It First states it was founded in 2017 and positions itself as a one-stop-shop for fashion-lovers. It offers affordable, on-trend pieces from in-house designs and stocked brands, and has worked with partners including O Beach and Love Island. The company also states it advocates body confidence and equality and works with charities.
Products and positioning
Affordable, on-trend fashion for a stylish generation of authentic fashion-lovers.
Product categories. Dresses · Outerwear · Footwear · Pyjamas · Trousers · Tops · Loungewear · Co-ords
Recent events
Sources4 sources
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