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i-SITE is New Zealand's official network of visitor information centres, providing free local advice and a nationwide booking service for activities, accommodation and transport.

Last updated September 26, 2026

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Overview

i-SITE is the official visitor information network of New Zealand, a chain of locally owned and operated Visitor Information Centres found throughout the country. The brand is managed by Tourism New Zealand, the government entity responsible for marketing the country to international visitors, and the network is backed by both Tourism New Zealand and local government. Established in 1990 by the New Zealand Tourist Department (the organisation now known as Tourism New Zealand), the network has grown to more than 50 centres nationwide, staffed by over 300 people. The centres are typically run by local operators who live in the region, giving visitors first-hand knowledge of local attractions, walks, and hidden gems. The core service offered by i-SITE is free, impartial information and a New Zealand-wide booking service. Travellers can book activities, attractions, accommodation and transport through any i-SITE centre, and staff can help plan onward travel by connecting visitors with other i-SITE centres around the country. Because the centres are locally owned and operated, the money spent stays in the local economy. i-SITE centres also work closely with the Department of Conservation (DOC), and many are co-located with or operate alongside DOC Visitor Centres, particularly near national parks. All i-SITE centres are Qualmark accredited, meaning they have been independently assessed as quality tourism businesses. Beyond bookings, i-SITE centres provide practical travel resources such as free folding paper maps, brochures and interactive displays. The network also promotes the Tiaki Promise, a commitment for travellers to care for New Zealand's people, places and culture. The i-SITE brand is positioned as a trusted, impartial and safety-focused source of travel advice, distinguishing itself from commercial booking agents by not pushing products that benefit the seller over the visitor. With over 50 locations and a strong partnership with DOC and local government, i-SITE functions as the front door for visitor information across Aotearoa New Zealand.

History

i-SITE was established in 1990 by the New Zealand Tourist Department, the government body that is today known as Tourism New Zealand. The network was created to provide a consistent, trusted source of visitor information across the country, at a time when tourism to New Zealand was growing and travellers needed reliable local advice. From its inception, the brand was managed by the national tourism organisation, giving it official status and a level of trust that independent information providers lacked. Over the following decades, the network expanded to more than 50 Visitor Information Centres nationwide, staffed by over 300 people. The centres are locally owned and operated, meaning each is run by people who live in the region and know it intimately. This local ownership model was a deliberate part of the i-SITE approach: it keeps money in local economies and ensures advice is based on first-hand experience rather than a central script. A key development in the network's history was its close partnership with the Department of Conservation (DOC). DOC operates its own network of visitor centres, most of them in national parks, staffed by rangers with in-depth conservation knowledge. i-SITE and DOC work hand-in-hand, and many i-SITE centres are co-located with or operate alongside DOC Visitor Centres, providing visitors with seamless advice on conservation areas, walks and accommodation. All i-SITE centres are Qualmark accredited, an independent quality assurance mark for New Zealand tourism businesses. This accreditation reinforces the brand's promise of quality and reliability. In recent years, the network has also embraced the Tiaki Promise, a commitment to care for New Zealand's people, places and culture, reflecting a broader shift in New Zealand tourism towards sustainability and responsible travel. The i-SITE website (isite.nz) serves as a digital front door, offering a centre finder, travel advice and information about the network, while physical centres remain the core of the service.

  • 1990

    i-SITE established by the New Zealand Tourist Department (now Tourism New Zealand).

  • Network grows to over 50 Visitor Information Centres and over 300 staff nationwide.

  • Partnership with the Department of Conservation (DOC) Visitor Centres established, with many i-SITE centres co-located with DOC centres.

  • All i-SITE centres achieve Qualmark accreditation.

  • i-SITE network adopts and promotes the Tiaki Promise.

Products and positioning

New Zealand's official, trusted and impartial visitor information network, offering free local advice and a nationwide booking service.

  • Visitor Information Centres

    Over 50 locally owned and operated centres providing free local advice, bookings and travel resources.

  • Nationwide booking service

    Booking service for activities, attractions, accommodation and transport across New Zealand.

  • Free maps and brochures

    Folding paper maps and brochures available at every i-SITE centre.

  • Tiaki Promise

    A commitment to care for New Zealand, promoted by the i-SITE network.

Recent events

  • Reported

    7FC acquires iSite[10]

    7FC announced that it had acquired iSite, a commercial real estate platform. The acquisition expands 7FC's software portfolio.

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