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IAA Online Car Auctions

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Corporate brand

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IAA is a global digital marketplace for total-loss, damaged and low-value vehicles, operating as an RB Global company.

Last updated September 15, 2026

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Overview

IAA Holdings, LLC (IAA), an RB Global company, describes itself as a leading global digital marketplace connecting vehicle buyers and sellers. Its platform facilitates the marketing and sale of total-loss, damaged and low-value vehicles, serving a global buyer base located in over 170 countries and a full spectrum of sellers including insurers, dealerships, fleet leasing companies, rental car companies, and charitable organizations. Buyers access multiple digital bidding and buying channels, vehicle merchandising and evaluation services, while sellers receive a suite of services aimed at maximizing vehicle value, reducing administrative costs, shortening selling cycle time and delivering economic returns. IAA also operates Gov Auctions, offering clear-title, well-maintained, non-salvage U.S. General Services Administration (GSA)-owned vehicles to the public through four weekly auctions segmented by zone.

History

IAA Holdings, LLC (IAA) operates as an RB Global company and presents itself as a leading global digital marketplace connecting vehicle buyers and sellers. Its platform facilitates the marketing and sale of total-loss, damaged and low-value vehicles. IAA serves a global buyer base located in over 170 countries and a full spectrum of sellers, including insurers, dealerships, fleet leasing companies, rental car companies, and charitable organizations. The company also operates IAA Gov Auctions, which offers clear-title, well-maintained, non-salvage U.S. General Services Administration (GSA)-owned cars, trucks, buses, SUVs and vans through public auctions consolidated into four weekly auctions segmented by zone. IAA maintains global locations in Canada (formerly Impact Auto Auctions®), the United Kingdom, and Australia.

Products and positioning

A leading global digital marketplace connecting vehicle buyers and sellers, focused on total-loss, damaged and low-value vehicles.

  • IAA digital marketplace

    A platform facilitating the marketing and sale of total-loss, damaged and low-value vehicles, with multiple digital bidding and buying channels.

  • IAA Gov Auctions

    Public auctions of clear-title, well-maintained, non-salvage U.S. General Services Administration (GSA)-owned vehicles, consolidated into four weekly auctions segmented by zone.

  • Buy Now™ inventory

    A purchasing channel offering vehicles at fixed Buy Now prices.

  • Premium Imagery Sets

    Up to 75 detailed photos on select vehicles, covering everything from undercarriage to tire tread.

Recent events

  • Unconfirmed

    IAA introduces AuctionNow in the United States[4]

    IAA announced the introduction of its proprietary AuctionNow online vehicle auction interface in the United States, replacing its legacy I-bid LIVE platform.

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