iBario

iBario was a privately owned Israeli internet-marketing conglomerate founded in 2010. Based in a modest industrial building in Or Yehuda, the company developed and operated a portfolio of websites, advertising services, software-distribution products, and consumer internet properties. Its business model combined traffic acquisition, online advertising, software installation, and the operation or acquisition of niche digital brands. The company expanded beyond a single internet-marketing activity into several adjacent areas, including cooking content, software, gaming, connection-testing utilities, and downloadable PC products. Among the properties associated with iBario were Softtango, a software-download site; Mayajo, a recipe platform; and Speedanalysis.com, a service focused on checking users' internet connection speeds. The company also acquired or operated brands such as PerformerSoft, BeGamer, and Slovak Studio. Advertising was central to the business. iBario operated its own advertising network, RevenueHits, which served advertisements across its sites and was described as a sister company. It also worked with Israeli advertising businesses including Matomy Media Group and Marimedia. The company was reported to be a major Google AdWords buyer in Israel and Europe and a recognized Google partner. Its sites attracted millions of monthly users, while individual properties were reported to have substantial traffic. Softtango was described as handling approximately 25 million downloads per month at its peak, and Speedanalysis.com was reported as reaching roughly 100 million unique visitors per month. Software distribution was another important revenue source. iBario developed and distributed PC-maintenance products and used InstallBrain, a free-software installation engine, to distribute software. Industry estimates cited in reference material suggested that InstallBrain once generated about half of iBario's revenue, although that contribution later declined as toolbars became less effective at overriding users' search-engine settings. RevenueHits was estimated to have contributed approximately 30–40 percent of overall revenue at one point. These estimates are third-party industry estimates rather than audited company disclosures. At its peak, iBario reportedly employed about 60 people. Industry estimates published for 2014 placed its value at approximately US$100 million, with estimated annual turnover of about US$90 million and net revenue above US$10 million. The company was not publicly listed, and no official financial statements are identified in the supplied reference material. iBario requested removal of some of its pages from Google search results in 2012 and 2013 in connection with copyright-infringement claims. The company was reported to have been inactive since 2015, and its present corporate status is not documented in the supplied sources.

iBario was established in Israel in 2010 as a privately owned and funded internet-marketing company. Its operations were based in Or Yehuda, and the company was founded by five people whose names are not identified in the supplied reference material. Rather than concentrating on one consumer product, iBario pursued diversification across online advertising, software, gaming, cooking content, downloadable applications, and utility websites. The group developed a portfolio model in which websites generated traffic and advertising inventory while software-distribution services created additional monetization opportunities. Its advertising activities included RevenueHits, an advertising network described as a sister company. iBario also worked with Israeli advertising networks such as Matomy Media Group and Marimedia and enabled controlled testing of different marketing-communication channels. The company was described as one of the largest Google AdWords buyers in Israel and Europe and as a well-known Google partner. Several websites became prominent components of the portfolio. Softtango served as a software-download destination and was reported to process roughly 25 million downloads per month at its peak. Mayajo focused on recipes and cooking content and was described as receiving more traffic than some established recipe websites. Speedanalysis.com provided internet-connection speed checks and was reported to attract about 100 million unique visitors per month. These traffic figures are reported estimates and are not presented as audited measurements in the supplied material. Software distribution was particularly important to the group. iBario developed PC-maintenance products and distributed software through InstallBrain, a free-software installation engine. Industry estimates indicated that InstallBrain had once accounted for approximately half of iBario's revenue, but its share later declined as changes in search-engine and toolbar behavior reduced the effectiveness of such distribution mechanisms. RevenueHits was separately estimated to have generated roughly 30–40 percent of the group's revenue at one stage. The company also acquired or operated brands identified as PerformerSoft, BeGamer, and Slovak Studio, reflecting its attempt to extend into software, gaming, and related digital categories. At its peak, the organization reportedly had about 60 employees. Industry observers estimated its 2014 value at about US$100 million, annual turnover at approximately US$90 million, and net revenue above US$10 million. These figures were estimates rather than disclosed public-company results. In 2012 and 2013, iBario requested that Google remove material from its search results because of copyright-infringement concerns. The requests form the principal controversy associated with the company in the supplied sources. iBario was subsequently reported to have been inactive since 2015. No reliable information in the supplied material establishes whether it was formally dissolved, sold, or simply ceased operating.

• 2015

  Reported end of activity

  [1]IBarioen.wikipedia.org

  Reference material states that iBario had not been active since 2015.

• 2014

  Industry estimates placed the company at significant scale

  [1]IBarioen.wikipedia.org

  Industry estimates described iBario as having an approximate value of US$100 million, with around 60 employees and substantial estimated turnover and net revenue.

• 2013

  Additional search-removal request

  [1]IBarioen.wikipedia.org

  iBario was reported to have made further copyright-related requests for removal from Google search results.

• 2012

  Copyright-related Google removal request

  [1]IBarioen.wikipedia.org

  The company requested that Google remove material from its search results in connection with copyright-infringement claims.

• 2010

  Company founded in Israel

  [1]IBarioen.wikipedia.org

  iBario was founded as a privately owned internet-marketing company based in Or Yehuda, Israel.

A diversified performance-marketing and software-distribution group built around high-volume web traffic, advertising monetization, downloadable software, and niche consumer internet properties.

• Software distribution

  InstallBrain

  InstallBrain was iBario's free-software installation engine. It supported the distribution of software and was described as one of the company's major revenue-generating activities. Industry estimates suggested that it once contributed approximately half of iBario's revenue, although its share later declined as toolbars became less effective at changing users' search settings.

• Online advertising network

  RevenueHits

  RevenueHits was an advertising network associated with iBario and described as a sister company. It served advertisements across iBario properties and was estimated in the supplied reference material to have generated roughly 30–40 percent of the group's overall revenue at one point.

• Software-download website

  Softtango

  Softtango was iBario's download-focused website. At its peak, it was reported to handle approximately 25 million downloads per month and was described as one of the world's largest download sites at that time.

• Recipe and cooking website

  Mayajo

  Mayajo was a recipe and cooking-content website associated with iBario. The supplied reference material describes it as attracting more web traffic than several established recipe websites during its active period.

• Internet utility website

  Speedanalysis.com

  Speedanalysis.com provided a tool for checking users' internet connection speed. It was reported to have attracted approximately 100 million unique visitors per month at its peak.

• Software brand

  PerformerSoft

  PerformerSoft was identified as one of the brands acquired by iBario. The supplied material does not provide enough detail to characterize its product range or the terms of the acquisition.

• Gaming brand

  BeGamer

  BeGamer was identified as an iBario-acquired brand associated with gaming. Further information about its products, audience, and operating period is not provided in the supplied sources.

• Digital-content or software brand

  Slovak Studio

  Slovak Studio was listed among the brands acquired by iBario. The available reference material does not specify its precise activities or the scope of iBario's ownership.

• 2013

  Further copyright-related removal requests

  Additional requests for Google search-result removal were reported in relation to copyright-infringement claims. No court judgment or settlement is identified in the supplied material.

  Source

• 2012

  Copyright-related Google search removals

  iBario requested removal of material from Google search results in connection with alleged copyright infringement. The supplied source does not provide the individual works, claimants, or legal outcomes.

  Source

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• 2010

  Adopted a diversified internet-marketing modelStrategy

  Background

  The newly founded company operated across advertising, software distribution, gaming, cooking content, and utility websites rather than relying on a single online property.

  Action taken

  iBario built and acquired a portfolio of digital brands and combined advertising monetization with software distribution and high-volume traffic acquisition.

  Aftermath

  The strategy produced a large web audience and a reported peak workforce of about 60 employees, but the company later became inactive.

  Source

• Expanded through software distribution and digital-brand acquisitionsStrategy

  Background

  iBario sought revenue from PC-maintenance products, software installation, advertising, gaming, and consumer-content websites.

  Action taken

  The group used InstallBrain for software distribution and acquired or operated PerformerSoft, BeGamer, and Slovak Studio.

  Aftermath

  InstallBrain and RevenueHits became important estimated revenue sources, while the available sources do not document the later fate of the acquired brands.

  Source

1. 1IBarioen.wikipedia.org