IBEX Sportartikel GmbH
Corporate brand
UnclaimedKOHLA is a Tirol-based mountain sports equipment brand, operated by IBEX Sportartikel GmbH, making ski touring skins, poles, backpacks and child carriers since 1932.
Last updated September 26, 2026
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Overview
KOHLA is an Austrian mountain sports equipment brand operated by IBEX Sportartikel GmbH. According to its official website, the brand traces its origins to 1932, when it began as a Tiroler Sportfachhandel (a Tirol sports retailer). Over generations it developed into a brand for functional, honest and durable equipment. The company is headquartered in Tirol, Austria, and its website is kohla.at. The brand's guiding motto is "Guided by Tradition" ("Geleitet von Tradition"), and its German-language homepage describes its roots in the alpine world as an Arbeitsumfeld, Inspirationsquelle und Lebensraum — a working environment, source of inspiration and living space. KOHLA's product range focuses on ski touring and alpine winter equipment. The official website highlights ski touring skins (Skitourenfelle), ski touring poles (Skitourenstöcke), backpacks (Rucksäcke) and a child carrier called the Happy Transporter. Newer products mentioned on the homepage include the KOHLA Rock 24L, described as a waterproof backpack model for extreme use, and a Track 30L backpack. The site also links to a KOHLA blog and a newsletter called "Bergmomente" (mountain moments). The company provides service materials such as return and complaint forms, operating instructions for crampons (Steigeisen) and the Happy Transporter child carrier, length-adjustment templates for Multiclip skins and splitboard Multiclip systems, a Skinfinder tool for choosing the right skin length, an I-Race mounting instruction, a re-coating tape instruction, and safety data sheets. This service documentation reflects a product portfolio centered on ski touring skins and related hardware. IBEX Sportartikel GmbH is a private company. Wikidata lists an entry for IBEX Sportartikel GmbH (Q108268925), confirming its existence as a distinct corporate entity. The brand positions itself around quality, responsibility and respect for people and nature, and emphasizes its connection to alpine culture, craftsmanship and the Tirol region. Its stated tradition is presented not as nostalgia but as a compass for creating equipment people can trust at every step of their adventure.
History
KOHLA's history, as described on its official website, begins in 1932. The brand started as a Tiroler Sportfachhandel — a sports retailer in Tirol, Austria. Over generations, it evolved from that retail origin into a brand for functional, honest and durable equipment. The website states: "Seit 1932 begleitet uns die Bergwelt – als Arbeitsumfeld, Inspirationsquelle und Lebensraum. Was einst als Tiroler Sportfachhandel begann, hat sich über Generationen hinweg zu einer Marke für funktionale, ehrliche und langlebige Ausrüstung entwickelt." This indicates a long-standing connection to the alpine world of Tirol, which the brand treats as its working environment, source of inspiration and living space. The company behind the brand is IBEX Sportartikel GmbH, which has a Wikidata entry (Q108268925). The brand's current motto, "Guided by Tradition," was introduced to express that its roots serve as a compass rather than a nostalgic reference. The website explains: "Unser neuer Leitspruch 'Guided by Tradition' bringt genau das auf den Punkt: Wir orientieren uns an unseren Wurzeln – nicht aus Nostalgie, sondern aus Überzeugung." The brand emphasizes clarity, reliability and closeness to nature, and frames its connection to alpine culture, craftsmanship and the region as a way forward rather than a look back. Over time, KOHLA has developed a product range centered on ski touring and alpine winter equipment. The official website features ski touring skins, ski touring poles, backpacks and the Happy Transporter child carrier. Newer products include the KOHLA Rock 24L, a waterproof backpack model for extreme use, and the Track 30L backpack. The company also maintains a blog and a newsletter called "Bergmomente." Service pages provide downloads such as operating instructions for crampons and the Happy Transporter, length-adjustment templates for Multiclip skins and splitboard Multiclip systems, a Skinfinder tool for selecting the correct skin length, an I-Race mounting instruction, a re-coating tape instruction, and safety data sheets. These materials show a focus on ski touring skins and related technical accessories. The brand remains active and privately held. Its headquarters and origin are in Tirol, Austria, and its primary web presence is kohla.at. The website's German-language content addresses a German-speaking alpine audience, consistent with a brand rooted in the Austrian and wider Alpine market.
- 1932
KOHLA begins as a Tiroler Sportfachhandel (Tirol sports retailer).
Over generations, the business evolves into a brand for functional, honest and durable mountain sports equipment.
The brand introduces the motto "Guided by Tradition" to express its roots-based positioning.
KOHLA Rock 24L waterproof backpack and Track 30L backpack are featured as new products on the official website.
Products and positioning
Functional, honest and durable mountain sports equipment rooted in Tirol tradition; guided by tradition, focused on quality, responsibility and respect for people and nature.
Ski touring skins (Skitourenfelle)
Ski touring skins, including Multiclip systems and splitboard Multiclip systems, with length-adjustment templates and a Skinfinder tool for choosing the right skin length.
Ski touring poles (Skitourenstöcke)
Ski touring poles offered by KOHLA.
Backpacks (Rucksäcke)
Backpacks including the KOHLA Rock 24L waterproof model for extreme use and the Track 30L.
Happy Transporter child carrier
A child carrier with operating instructions available for download.
Crampons (Steigeisen)
Crampons with operating instructions available for download.
I-Race
A product with a mounting instruction available for download.
Sources5 sources
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