Icebug

Icebug is a footwear brand that started with the idea that people should be able to move with confidence regardless of weather or terrain. Founded in 2001 by a mother and son, it remains an independent, privately owned company. Its business idea was to sell high-traction shoes with dynamic steel studs, and it develops shoes for winter roads, forest trails, wet rocks, and city streets. The brand emphasizes world-leading traction, lower climate impact, and getting more people in motion, and its webshop lists categories including walking shoes, studded winter boots, sneakers, winter boots, hiking shoes, winter running shoes, waterproof shoes, and trail running shoes.

Icebug started with a simple idea: people should be able to move with confidence, regardless of weather or terrain. It was founded in 2001 by a mother and son, and to this day remains an independent, privately owned company. The founders are Eliza and David, described as the mother-and-son duo who founded Icebug. The company's origin lay in slippery conditions — icy sidewalks, uncertain footing, and people limiting themselves for large parts of the year — and the idea that traction is not only about function but about freedom. When Icebug started, no one believed in the idea; traction was not seen as something people would choose shoes for, and industry colleagues said the product was not relevant enough. The company kept going, and today develops shoes for winter roads, forest trails, wet rocks, and city streets, as well as to help more people get outside more often. Its business idea was to sell high-traction shoes with dynamic steel studs.

World-leading traction, lower climate impact, and more people in motion; products built to last and perform for real.

• Hede NT

  Listed on the Icebug webshop as a new product, priced at 189.95 USD.

• Alne BUGrip

  Listed on the Icebug webshop as a new studded product, priced at 279.95 USD.

• Mosi RB9X GTX

  Listed on the Icebug webshop as a new product, priced at 209.95 USD.

• Rover 2 RB9X GTX

  Listed on the Icebug webshop in men's and women's versions, priced at 239.95 USD.

1. 1Icebug Webshop – Largest selection of Icebug shoes | Icebugicebug.com
2. 2The world of Icebug – traction, movement, and sustainability | Icebugicebug.com