ID5 Technology

ID5 Technology is a digital advertising identity company that builds and operates an omnichannel identity infrastructure. Its core offering, branded as Adaptive Identity, turns fragmented signals into a scalable identity framework that makes advertising addressable and measurable across channels. The company serves the entire digital advertising ecosystem, including media owners, adtech platforms, and media buyers, with products such as the ID5 ID and the ID5 Graph. The ID5 ID is described as the most adopted alternative identifier, available across more than 100,000 media properties and leading platforms worldwide, and is designed to support addressability across web, in-app, CTV, and audio environments. The ID5 Graph connects scattered online identifiers like cookies, MAIDs, CTV IDs, and the ID5 ID to individuals and households, providing a unified view of consumers across digital touchpoints. Founded by Mathieu Roche and Pierre-Antoine Durgeat, ID5 is headquartered in London, United Kingdom, and operates globally, with a significant presence in the United States and Europe. The company positions itself as a privacy-forward identity provider, emphasizing built-in data protection and compliance with global data protection regulations. Its technology is designed to adapt to industry shifts, signal loss, and regulatory changes, helping clients maximize performance and media value without compromising consumer trust. ID5's mission is to support the sustainable development of the digital economy and enable free, privacy-safe access to content and services. The company has secured backing from leading investors and continues to innovate in identity technology. In 2025, ID5 acquired TrueData to expand its operations in the U.S. and integrate technology that strengthens its offerings. ID5 is a private company and does not disclose detailed financial information publicly.

ID5 Technology was founded by Mathieu Roche and Pierre-Antoine Durgeat, who brought together a team of seasoned adtech experts and secured backing from leading investors. The company was established with the belief that the digital advertising ecosystem deserved better, smarter identity technology that delivers greater ROI without compromising people's trust. Headquartered in London, United Kingdom, ID5 has grown to serve thousands of publishers and top platforms worldwide. The company developed its Adaptive Identity technology to address the fragmentation and signal loss that limit efficiency in digital advertising. Its flagship products, the ID5 ID and the ID5 Graph, provide a universal identity standard and a unified view of customers across digital touchpoints. The ID5 ID is available across more than 100,000 media properties and leading platforms, supporting addressability across web, in-app, CTV, and audio channels. In 2025, ID5 acquired TrueData to expand its operations in the United States and integrate technology that strengthens its offerings. The company continues to innovate identity solutions for the AI-driven era, emphasizing privacy compliance and sustainable growth for the digital economy.

• ID5 acquired TrueData to expand U.S. operations and integrate technology.

Privacy-forward, adaptive identity infrastructure for omnichannel advertising

• ID5 ID

  A universal identity standard for digital advertising that leverages machine learning to connect consented signals and generate persistent universal identifiers, increasing addressable audiences across channels.

• ID5 Graph

  Combines the ID5 ID, consented signals, and machine learning to connect scattered online identifiers like cookies, MAIDs, CTV IDs, and the ID5 ID to individuals and households across all device environments.

• 2021.09.30

  Reported2021.09.30

  Amobee and ID5 announce EMEA cross-device graph partnership[5]Amobee与ID5宣布在欧洲、中东和非洲地区合作推出跨设备图谱finanznachrichten.de

  Amobee and ID5 announced a partnership to deploy a cross-device graph supporting Amobee's identity capabilities in the EMEA region.

Read more

1. 1Adaptive Identity for Omnichannel Advertising - ID5id5.io
2. 2Holding Identity to Higher Standards - ID5id5.io
3. 3Your Adaptive Identity Engine - ID5id5.io
4. 4Wikidatawikidata.org
5. 5Amobee与ID5宣布在欧洲、中东和非洲地区合作推出跨设备图谱finanznachrichten.de