IDJ Tunes

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Serbian record label from Belgrade, founded in 2013 and owned by United Group.

Last updated September 26, 2026

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Overview

IDJ Tunes is a Serbian record label based in Belgrade. It was founded in 2013 and is fully owned by the United Group. The label grew out of the wider IDJ operation, which had already been active in music video production through IDJ Videos. Its YouTube channel was opened in May 2009 and has accumulated over 100 million views, while the associated IDJ YouTube channel has surpassed 5 billion views. Over more than a decade, IDJ Tunes has worked with several dozen musicians from Serbia and the wider region and released hundreds of pop, folk, and rap songs by numerous artists. The label is part of the IDJ brand family, which also includes the television channel IDJ TV and the IDJShow platform. Its official website is idjtv.com, and it maintains a presence on Instagram and Discogs.

History

IDJ Tunes was founded in 2013 as the record label arm of the IDJ media group, which had already established itself in music video production through IDJ Videos. The label is based in Belgrade, Serbia, and is fully owned by United Group. Its YouTube channel was opened in May 2009, predating the formal establishment of the label, and has since accumulated over 100 million views. The associated IDJ YouTube channel has surpassed 5 billion views. Over more than a decade, IDJ Tunes has collaborated with several dozen musicians from Serbia and the wider region, releasing hundreds of pop, folk, and rap songs. The label operates alongside other IDJ entities, including the television channel IDJ TV and the IDJShow platform, and maintains an official website at idjtv.com, as well as an Instagram account and a Discogs profile.

2013
IDJ Tunes founded as a record label.
2009
YouTube channel opened in May.

Products and positioning

A leading Serbian record label within the IDJ media group, specializing in pop, folk, and rap music from Serbia and the Balkans.

Product categories. Pop music releases · Folk music releases · Rap music releases · Music videos

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