IDJ TV
Product brand
UnclaimedSerbian music and entertainment television channel based in Belgrade, owned by IDJ Tunes.
Last updated September 26, 2026
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Overview
IDJ TV is a Serbian television channel headquartered in Belgrade. It was launched on 15 November 2016 and is owned by the IDJ Tunes group. The channel primarily broadcasts music videos and programs about celebrities, and its website features entertainment news and articles about local and international stars. It operates in Serbia and the wider Balkan region, targeting a young audience interested in pop-folk and contemporary music. The brand is part of the IDJ Tunes media group, which also includes music production and related entertainment ventures. IDJ TV has become a notable platform for music promotion in the region, often associated with the popular music scene and celebrity culture. Its online presence, idjtv.com, serves as a hub for entertainment news, showbiz updates, and music content, reinforcing its role as a digital and broadcast brand.
History
IDJ TV was launched on 15 November 2016 as a Serbian television station based in Belgrade. It is owned by the IDJ Tunes group, which is involved in music production and entertainment. The channel was established to cater to the growing demand for music videos and celebrity-focused programming in Serbia and the Balkans. From its inception, IDJ TV focused on broadcasting music videos, particularly in the pop-folk and contemporary music genres popular in the region. Over time, it expanded its content to include entertainment news, celebrity gossip, and lifestyle segments, both on air and through its website idjtv.com. The website features articles about local and international celebrities, music releases, and showbiz events, often accompanied by video content. IDJ TV has become a recognizable brand in the Serbian media landscape, associated with the IDJ Tunes label and its roster of artists. The channel continues to operate as a music and entertainment broadcaster, adapting to digital trends through its online portal and social media presence.
Launched on 15 November 2016
Products and positioning
Music and entertainment television channel focused on pop-folk and celebrity culture in the Balkans.
IDJ TV channel
Music and entertainment television channel broadcasting music videos and celebrity programs.
idjtv.com
Entertainment news website featuring articles about celebrities, music, and showbiz.
Sources3 sources
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