Idol Street

Idol Street, stylized as iDOL Street, is a Japanese record label and related music project established by Avex on October 2, 2010. It was created as a dedicated platform for idol music, combining record-label activity with artist development, group formation, auditions, and project-based promotion. The first group associated with the label was Super Girls, an idol group formed in June 2010 before the label’s formal launch. The label’s documented roster expanded during the early 2010s. By March 2015, four female idol groups had debuted through the label: Super Girls, Cheeky Parade, GEM, and The World Standard. These groups represented the principal artist-facing expression of Idol Street and were supported through recorded music, live performance, promotional appearances, and Avex’s broader media and distribution infrastructure. Cheeky Parade remained associated with the label until summer 2018, while GEM’s association ended in spring 2018. The World Standard is also known as Wa-suta, although the Idol Street reference material identifies it by its English name. In addition to its label roster, Idol Street operated an Idol Street Project involving selected members of its affiliated groups. The documented project membership consisted of 15 members: 11 from Super Girls and four from The World Standard. The wider ecosystem also included Street-sei, a trainee or development category, and solo activity connected with members of the groups. One documented Street-sei member, Yokono Sumire, later became a member of NMB48. Saori Yasaka, a member of Super Girls, graduated from the group on February 23, 2014. Idol Street’s principal output has been idol-oriented recorded music, including singles and albums, together with the artist, group, and project activities used to promote those releases. Its positioning is therefore narrower than that of a general-purpose record label: it functions as an Avex-affiliated specialist platform for discovering, developing, branding, and distributing Japanese female idol acts. Public reference material clearly documents its launch, early groups, project structure, and member changes, but does not establish a current executive roster, a current official website, present operating status, or a complete later release catalogue. Those fields are consequently left unspecified rather than inferred.

Idol Street was created by Avex as a dedicated Japanese idol label and music project. Its formal launch took place on October 2, 2010, following the formation of Super Girls in June of the same year. This sequence indicates that the label was built around an artist-development model: an initial idol group was assembled first, and the dedicated label structure was then introduced to support that group and subsequent acts. During its early development, Idol Street expanded from a single principal group into a multi-group roster. Super Girls became the first label artist, followed by Cheeky Parade, GEM, and The World Standard. The available reference material states that, by March 2015, these four girl groups had debuted under the label. Idol Street therefore served not only as a release imprint but also as a common identity for a collection of female idol groups operating within Avex’s wider entertainment network. The project had a broader organizational structure than a conventional record catalogue. Idol Street’s documented activities included an Idol Street Project with 15 members: 11 members of Super Girls and four members of The World Standard. It also included Street-sei, a trainee or emerging-member category, and solo activity associated with individual performers. Yokono Sumire is identified as a former Street-sei member who later joined NMB48. Saori Yasaka is recorded as a former Super Girls member who graduated on February 23, 2014. The roster changed over time. Cheeky Parade remained connected to the label until summer 2018, and GEM remained connected until spring 2018. These changes show that the label’s group portfolio was not static, although the available material does not provide a complete account of later group activity, releases, contracts, or the label’s current operational structure. The sources also do not identify a named founder, headquarters beyond Japan, current management team, or confirmed present-day status. Idol Street is therefore best described on the basis of its documented history as an Avex-created idol label and artist project whose central role was the development and promotion of Japanese female idol acts.

• 2018

  Cheeky Parade association ends

  [1]Idol Streeten.wikipedia.org

  Cheeky Parade is documented as remaining with Idol Street until summer 2018.

• 2018

  GEM association ends

  [1]Idol Streeten.wikipedia.org

  GEM is documented as remaining with Idol Street until spring 2018.

• 2015

  Four debuting groups documented

  [1]Idol Streeten.wikipedia.org

  As of March 2015, the label is documented as having debuted Super Girls, Cheeky Parade, GEM, and The World Standard.

• 2014

  Saori Yasaka graduates from Super Girls

  [1]Idol Streeten.wikipedia.org

  Saori Yasaka graduates from Super Girls on February 23, 2014.

• 2010

  Super Girls is formed

  [1]Idol Streeten.wikipedia.org

  Super Girls, identified as the first artist on Idol Street, is formed in June 2010.

• 2010

  Idol Street launches

  [1]Idol Streeten.wikipedia.org

  Avex launches Idol Street on October 2, 2010, as a dedicated idol record label and music project.

An Avex-affiliated specialist label and artist-development platform for Japanese female idol groups.

• Idol group · 2010

  Super Girls

  Super Girls was the first idol group associated with Idol Street. Formed in June 2010, it provided the initial artist foundation for the label launched by Avex later that year. The group also supplied 11 of the 15 members documented for the Idol Street Project. Its activity represents the label’s core model of developing a group and connecting its recordings and performances to a broader branded idol platform.

• Idol group

  Cheeky Parade

  Cheeky Parade was one of the principal girl groups to debut through Idol Street. It formed part of the label’s multi-group roster during the 2010s and is listed among the four groups documented as having debuted on the label by March 2015. The available reference material records its association with Idol Street as lasting until summer 2018, but does not provide a complete account of its releases or subsequent status.

• Idol group

  GEM

  GEM was an Idol Street girl group and one of the label’s four documented debuting groups as of March 2015. It represented the label’s practice of maintaining several distinct female idol acts under one Avex-associated project identity. The reference material records GEM’s association with Idol Street as ending in spring 2018, without supplying a complete release chronology or detailed explanation of the transition.

• Idol group

  The World Standard

  The World Standard was one of the four girl groups documented as having debuted on Idol Street by March 2015. Four of its members participated in the documented Idol Street Project, which had 15 members in total. The group was therefore part of both the label’s artist roster and its cross-group project structure. The supplied reference material does not specify a complete launch date or current status.

• Cross-group idol project

  Idol Street Project

  The Idol Street Project was a cross-group initiative involving 15 documented members: 11 members of Super Girls and four members of The World Standard. It extended the Idol Street identity beyond individual group releases by presenting selected performers as part of a shared project. The available source does not provide a full discography, launch date, or detailed account of its activities.

• 2010

  Avex creates a dedicated idol labelStrategy

  Background

  Avex had formed Super Girls in June 2010 and subsequently established a dedicated label and music project for idol artists.

  Action taken

  Avex launched Idol Street on October 2, 2010, creating a common platform for idol-group development, recordings, and promotion.

  Aftermath

  The platform expanded into a multi-group roster that included Super Girls, Cheeky Parade, GEM, and The World Standard.

  Source

1. 1Idol Streeten.wikipedia.org