IFING Co., Ltd.
Corporate brand
UnclaimedJapanese professional hair-cosmetics manufacturer behind the TOKIO INKARAMI brand, supplying salons and sponsoring sports, art and combat-sports events.
Last updated September 28, 2026
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Overview
IFING Co., Ltd. (イフイング株式会社) is a Japanese manufacturer of hair cosmetics for professional beauty salons, headquartered on the 11th floor of GINZA SIX in Ginza, Chuo-ku, Tokyo. The company was established on 14 February 2003 and is led by president Naoaki Fuyuhiro (冬廣應尚). Its business centres on the salon-only hair-care brand TOKIO INKARAMI, supported by perm agents, spa treatment products and additional in-house brands. According to its official website, IFING operates four main brands: TOKIO INKARAMI, AMASIA COLOR, OWAY and KEVIN.MURPHY. The product line-up promoted on the site includes TOKIO INKARAMI, TOKIO IE INKARAMI Standard, and AMASIA COLOR Styling & Finish. The company also runs salon-oriented training and a salon locator for TOKIO brand stockists, and it has expanded its brand portfolio over time, for example with the launch of the AMASIA INPITARI brand announced in November 2023 and the TOKIO IE Platinum series 200 size announced in September 2025. Beyond manufacturing, IFING is known for an extensive sponsorship programme built around the concept of bringing Japanese beauty culture to the world. Under the TOKIO INKARAMI and AMASIA COLOR names it supports combat-sports events, most prominently the RIZIN mixed-martial-arts promotion, as well as art and fashion projects such as teamLab exhibitions and collaborations with photographer and film director Mika Ninagawa. It also sponsors a wide range of sports, including figure skating, speed skating, snowboarding, surfing, boccia, curling, parkour, volleyball, marathon and MLB advertising, and it manages a roster of contracted athletes under the TOKIO INKARAMI ATHLETES banner. The company has grown its footprint since its founding, acquiring a cosmetics manufacturing and sales licence in 2010, establishing a Doctor Junior division in 2011, moving its head office to Jingumae in Shibuya in 2014 and then to GINZA SIX in 2017, and setting up IFING Paris EU in Paris, France, in January 2020. Group companies include Intense Co., Ltd. in Osaka and Inbade Co., Ltd. in Ginza, Tokyo.
History
IFING Co., Ltd. was established on 14 February 2003 as a Japanese company in the beauty industry. In July 2010 it obtained a cosmetics manufacturing and sales licence, allowing it to produce and sell cosmetic products in Japan. In April 2011 it set up the Doctor Junior division, and in May 2011 it launched the tokio Inkarami treatment, the product that would become the core of its current TOKIO INKARAMI brand. In 2014 the company moved its head-office functions to Jingumae in Shibuya, Tokyo. In June 2017 it relocated its head office to GINZA SIX in Ginza 6-chome, Chuo-ku, Tokyo, where it remains based. In February 2018 it established a beat team division, and in January 2020 it founded IFING Paris EU in Paris, France, extending its presence into Europe. Over the years IFING has built a portfolio of salon-oriented brands. Its official website presents four main brands: TOKIO INKARAMI, AMASIA COLOR, OWAY and KEVIN.MURPHY. The company has continued to add products and brands, including the AMASIA INPITARI brand announced in November 2023 and the TOKIO IE Platinum series 200 size announced in September 2025. It has also issued price revisions for the TOKIO brand, such as those announced in July 2023 and June 2026. A distinctive part of IFING's history is its sponsorship and athlete programme, conducted mainly under the TOKIO INKARAMI and AMASIA COLOR names with the concept of bringing Japanese beauty culture to the world. The company has supported the RIZIN mixed-martial-arts promotion since at least 2019, with a long list of sponsored events including RIZIN.15 in Yokohama in April 2019, RIZIN.28 at Tokyo Dome in June 2021, Cho RIZIN.3 at Saitama Super Arena in July 2024, and events scheduled through 2026 such as RIZIN.54 at TOYOTA ARENA TOKYO and Cho RIZIN.5 at Kyocera Dome Osaka. It has also sponsored art and fashion projects, including teamLab exhibitions such as teamLab Borderless from February 2024 and teamLab Biovolttex Kyoto from February 2025, and collaborations with photographer and film director Mika Ninagawa, including the Mika Ninagawa exhibition Eternity in a Moment from December 2023. In sports, IFING has sponsored figure skating, speed skating, snowboarding, surfing, boccia, curling, parkour, volleyball, marathon and MLB advertising, and it manages contracted athletes under the TOKIO INKARAMI ATHLETES banner. Group companies include Intense Co., Ltd. in Osaka and Inbade Co., Ltd. in Ginza, Tokyo.
IFING Co., Ltd. established
Obtained cosmetics manufacturing and sales licence
Established Doctor Junior division
Launched tokio Inkarami treatment (now TOKIO INKARAMI)
Moved head-office functions to Jingumae, Shibuya, Tokyo
Relocated head office to GINZA SIX, Ginza, Chuo-ku, Tokyo
Established beat team division
Sponsor of RIZIN.15 at Yokohama Arena
Founded IFING Paris EU in Paris, France
Sponsor of RIZIN.28 at Tokyo Dome
Products and positioning
Professional salon-only hair cosmetics manufacturer with a strong brand and sponsorship platform built on the concept of bringing Japanese beauty culture to the world.
TOKIO INKARAMI
Flagship salon-only hair-care brand
TOKIO IE INKARAMI Standard
Product in the TOKIO IE line
TOKIO IE Platinum series 200 size
New product announced September 2025
AMASIA COLOR
Hair color brand
AMASIA COLOR Styling & Finish
Styling and finishing line
AMASIA INPITARI
New brand launched November 2023
OWAY
Brand with styling series renewed in 2023
KEVIN.MURPHY
Brand in IFING's portfolio
Marketing campaigns
- TOKIO INKARAMI Promotion
- TOKIO INKARAMI new TV commercial 'Top Athlete' edition
- TOKIO INKARAMI TV commercial
- TOKIO STARS DAY
Sources6 sources
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