iFood
Corporate brand
UnclaimediFood is a Brazilian digital food-ordering and delivery platform that connects consumers, restaurants, couriers, and selected grocery businesses.
Last updated August 25, 2026
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Overview
iFood is a Brazilian online food-ordering and delivery platform founded in 2011 by Patrick Sigrist, Guilherme Bonifacio, Eduardo Baer, and Felipe Fioravante. Its core business is a digital marketplace through which consumers browse restaurant menus, place orders, make payments, and arrange delivery. The platform also provides restaurants with digital ordering, customer-acquisition, marketplace, and delivery-support capabilities. Over time, iFood became one of the dominant food-delivery services in Brazil and developed a level of consumer recognition that made its name closely associated with app-based meal delivery in the country. The company’s growth was supported by investment from Naspers during its early development and by its relationship with Movile, the Brazilian technology investment company that owns iFood as a subsidiary. Just Eat held a minority interest of approximately 33% for several years. That stake was sold to Prosus in August 2022 for €1.8 billion, strengthening Prosus’s direct ownership position alongside Movile. Prosus is a Dutch-based technology investment group within the wider Naspers structure and has held interests in multiple international delivery businesses. Brazil remains iFood’s principal and current market. The platform previously operated in other Latin American countries, but its international footprint was reduced through transactions and strategic withdrawals. Its Argentine business was combined with PedidosYa in 2018, while its Colombian operation was merged with Domicilios.com, another Delivery Hero brand, in 2021. iFood ended operations in Colombia in November 2022. In Mexico, the company operated under the SinDelantal name until the service was discontinued in December 2020. These changes reflect a concentration of resources on Brazil rather than an attempt to maintain a broad regional network. The Brazilian operation connects a large restaurant base with consumers and delivery workers. In 2018, reference material described approximately 15,000 restaurants on the platform and around four million monthly orders. The same material reported sales of £123.8 million and stated that iFood was substantially larger than the next-largest delivery company in the region. Market-share estimates cited in reference material place iFood at roughly 80% to 83% of Brazil’s meal-delivery market, although the precise figure depends on the measurement period and methodology. The business has also expanded beyond prepared meals. In September, it acquired SiteMercado, a São Paulo startup focused on e-commerce tools for supermarkets and grocery stores. The move extended iFood’s marketplace capabilities toward grocery ordering and reflected the broader ambition of using its consumer app, merchant relationships, logistics network, and payment infrastructure across additional categories. Its scale has attracted regulatory and competitive scrutiny. Brazil’s Administrative Council for Economic Defense, known as CADE, has conducted proceedings involving iFood. Separately, an ABRASEL survey reported that orders made through the platform were, on average, 17.5% more expensive for consumers than equivalent orders made directly with restaurants. The finding is relevant to debates about marketplace commissions, restaurant dependence, consumer pricing, and platform power, but it does not by itself establish wrongdoing. By the end of the reference period, iFood remained an active Brazilian platform with a dominant domestic position, a broad restaurant ecosystem, and additional grocery capabilities. Its strategic profile is that of a scaled local-market leader: it combines consumer demand aggregation with merchant software, delivery coordination, and transaction services, while its ownership links it to Prosus, Naspers, and Movile’s wider technology-investment network.
History
iFood emerged in Brazil in 2011, founded by Patrick Sigrist, Guilherme Bonifacio, Eduardo Baer, and Felipe Fioravante. It entered a market in which restaurants were increasingly seeking online ordering and consumers were becoming more comfortable using digital interfaces for everyday purchases. Rather than functioning only as a courier service, iFood developed as a marketplace connecting restaurants and consumers and coordinating the ordering and delivery process through technology. Early funding from Naspers helped the company build its platform and expand its merchant network. Movile became the principal Brazilian technology-investment partner and owns iFood as a subsidiary. The company’s growth was supported by increasing smartphone use, restaurant digitization, and the convenience of centralized menu discovery and ordering. By 2018, reference material described a network of roughly 15,000 restaurants and approximately four million monthly orders. It also reported £123.8 million in sales and characterized iFood as many times larger than the next-largest delivery company in the region. The company pursued regional expansion but later consolidated around Brazil. In Argentina, iFood’s business was acquired or combined with PedidosYa in August 2018. In Mexico, the service operated as SinDelantal before being discontinued in December 2020. In Colombia, iFood’s local business was merged with Domicilios.com, a Delivery Hero brand, with the transaction approved in March 2021. iFood subsequently ended its Colombian operations on 21 November 2022. The withdrawal was described as a strategic decision associated with conditions in capital markets. These developments left Brazil as the company’s central operating market. Ownership changed materially in 2022. Just Eat Takeaway.com had held an approximately 33% stake in iFood, but Prosus bought that interest on 19 August 2022 for €1.8 billion. The transaction ended Just Eat’s minority participation and increased Prosus’s direct economic interest, while Movile continued to be identified as iFood’s owner or parent in the Brazilian technology-investment structure. The relationship placed iFood within a broader international portfolio connected to Prosus and Naspers. As the Brazilian platform matured, iFood broadened its commercial scope. Its main activity remained restaurant ordering and delivery, but it also developed capabilities relevant to grocery and supermarket commerce. In September, the company acquired SiteMercado, a São Paulo startup specializing in e-commerce for markets and grocery stores. SiteMercado had previously partnered with iFood, making the acquisition an extension of an existing commercial relationship and giving iFood additional technology for categories beyond prepared food. The company’s domestic scale brought both strategic advantages and public scrutiny. Reference material estimates that iFood held approximately 80% to 83% of Brazil’s meal-delivery market, although these figures should be read as period-specific estimates rather than a permanent measurement. Its position has led to proceedings before CADE, Brazil’s competition authority. Questions around marketplace commissions, exclusivity, restaurant bargaining power, and the effect of platform pricing have formed part of the wider public debate. An ABRASEL survey reported that orders placed through iFood were on average 17.5% more expensive for consumers than comparable orders made directly with restaurants; the survey is a reported comparison, not a definitive finding of unlawful conduct. The platform also benefited from event-driven demand. During the FIFA World Cup in Qatar, more than eight million orders were reportedly placed through iFood over the weekend of 2–4 December 2022, making it the company’s strongest weekend of that year and exceeding comparable weekends in 2021. By the latest period covered by the supplied material, iFood remained active and strongly concentrated in Brazil, operating as a major digital intermediary for restaurants and consumers while extending its technology and logistics proposition into groceries.
- 2022
Prosus buys Just Eat’s iFood stake
[1]Prosus acquired Just Eat Takeaway.com’s approximately 33% stake in iFood for €1.8 billion.
- 2022
iFood exits Colombia
[1]The company ended operations in Colombia on 21 November as part of a strategic response to capital-market conditions.
- 2021
Colombian merger with Domicilios.com
[1]The merger of iFood’s Colombian subsidiary with Domicilios.com was approved, linking the operation to Delivery Hero’s regional portfolio.
- 2020
SinDelantal service in Mexico is discontinued
[1]iFood ended its Mexican operations, which had been conducted under the SinDelantal name.
- 2018
Argentine business combined with PedidosYa
[1]iFood’s Argentine operations were combined with PedidosYa as part of regional delivery-market consolidation.
- 2018
Brazilian network reaches reported mass scale
[1]Reference material reported approximately 15,000 restaurants and four million monthly orders connected through the platform.
- 2011
iFood is founded in Brazil
[1]Patrick Sigrist, Guilherme Bonifacio, Eduardo Baer, and Felipe Fioravante founded iFood as a Brazilian online food-ordering and delivery business.
Products and positioning
A large-scale Brazilian digital marketplace for meals and related everyday deliveries, positioned around convenience, restaurant discovery, ordering, payments, and delivery coordination.
Restaurant marketplace · 2011
iFood consumer platform
The core iFood service lets consumers discover restaurants, review menus, place meal orders, arrange delivery, and complete transactions through the platform. Its value proposition is centralized choice and convenience, while restaurants gain access to a large digital customer base and ordering infrastructure.
Food delivery
iFood restaurant delivery network
The delivery operation coordinates orders between restaurants, consumers, and delivery workers. It forms the operational layer behind iFood’s marketplace, allowing participating restaurants to offer delivery through a shared platform rather than building an entirely independent logistics and digital-ordering system.
Grocery delivery
iFood grocery services
iFood has extended its marketplace model toward supermarkets and grocery stores. The acquisition of SiteMercado added technology focused on grocery e-commerce and broadened the platform beyond prepared meals.
Brand decisions
2022
Prosus acquires Just Eat’s minority stakeM&ABackground
Just Eat Takeaway.com had held an approximately 33% interest in iFood, while Prosus was already connected to the company through its wider investment structure.
Action taken
Prosus purchased the stake for €1.8 billion on 19 August 2022.
Aftermath
Just Eat exited its iFood investment and Prosus increased its direct ownership position.
Transaction value. €1.8 billion (19 August 2022)
2022
Exit ColombiaStrategyBackground
After the earlier merger involving the Colombian subsidiary, the company reassessed its international operations amid capital-market conditions.
Action taken
iFood ended its Colombian operations on 21 November 2022.
Aftermath
Brazil became the company’s principal and current operating market.
2021
Expand grocery capabilities through SiteMercadoM&ABackground
SiteMercado provided e-commerce technology for supermarkets and grocery stores and had previously partnered with iFood.
Action taken
iFood acquired the São Paulo startup.
Aftermath
The acquisition broadened iFood’s technology and marketplace proposition beyond restaurant meals.
2020
Discontinue SinDelantal in MexicoStrategyBackground
iFood had operated in Mexico under the SinDelantal brand.
Action taken
The Mexican service was discontinued in December 2020.
Aftermath
iFood’s international footprint narrowed as the company concentrated more heavily on Brazil.
2018
Combine Argentine operations with PedidosYaM&ABackground
The regional food-delivery market was consolidating among large platform operators.
Action taken
iFood’s Argentine business was acquired or combined with PedidosYa.
Aftermath
The move reduced iFood’s direct operating footprint in Argentina and linked the business to Delivery Hero’s regional network.
Recent events
Sources2 sources
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