Igul Letova

Igul Letova (Hebrew: עיגול לטובה, "Round Up for Good") is an Israeli nonprofit organization that encourages small, recurring donations to charitable causes. Founded in 2008 by Orni Petruschka, Yaakov Bork, and Yehoshua Agassi, the organization allows individuals to round up every credit card transaction to the nearest shekel and donate the difference to selected nonprofits. Alternatively, donors can round down their net monthly salary and contribute the remainder. The platform partners with a rigorously vetted list of nonprofits, each of which must meet strict criteria for proper management, transparency, and social benefit. As of October 2019, over 294,000 Israelis were donating through Igul Letova, contributing an average of about 4 shekels per month, with total donations reaching approximately 55 million shekels. The organization operates in Israel and is registered as a nonprofit. Its website provides a list of partner organizations across ten social domains, including environmental protection and animal welfare, people with disabilities, health, education, at-risk children and youth, women in distress, tolerance and human rights, elderly citizens and needy communities, welfare and employment, and culture and volunteering. Igul Letova emphasizes transparency and accountability, with all partner organizations required to have proper management approval and Section 46A tax deduction status. The organization also runs public campaigns, such as a collaboration with Keshet 12 during the October 2023 Iron Swords War to raise funds for southern residents and security forces.

Igul Letova was founded in 2008 by Orni Petruschka, Yaakov Bork, and Yehoshua Agassi. The organization introduced a novel approach to charitable giving in Israel: rounding up credit card transactions to the nearest shekel and donating the difference to selected nonprofits. Over time, it expanded to allow donors to round down their net monthly salary as well. By October 2019, more than 294,000 individuals were donating through the platform, with an average monthly donation of about 4 shekels, totaling approximately 55 million shekels. The organization partners with nonprofits that undergo rigorous screening, including evaluation by Midot (a nonprofit rating organization) and a public committee headed by retired Supreme Court Justice Prof. Elyakim Rubinstein. In 2018, Igul Letova transferred 10,332,000 shekels to partner nonprofits and had income from donations of over 1.5 million shekels, with total expenses exceeding 1.2 million shekels. As of 2019, it supported 168 nonprofits across 10 social domains. In October 2023, during the Iron Swords War, the organization ran an advertising campaign with Keshet 12 to raise funds for southern residents and security forces.

• 2023

  Launched campaign with Keshet 12 during Iron Swords War to raise funds for southern residents and security forces.

• 2019

  As of October 2019, over 294,000 donors contributing an average of 4 shekels monthly; total donations about 55 million shekels.

• 2018

  Transferred 10,332,000 shekels to partner nonprofits.

• 2008

  Igul Letova founded by Orni Petruschka, Yaakov Bork, and Yehoshua Agassi.

Nonprofit enabling effortless micro-donations to vetted Israeli charities.

• Credit card round-up donation

  Automatically rounds up credit card purchases to the nearest shekel and donates the difference to selected nonprofits.

• Salary round-down donation

  Allows donors to round down their net monthly salary and donate the remainder to chosen causes.

1. 1דף הבית - עיגול לטובהigul.org.il
2. 2Igul Letova - Wikidatawikidata.org
3. 3עיגול לטובה - Wikipedia (Hebrew)he.wikipedia.org