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Retailer / private label

Unclaimed

ILEYED is a Taiwanese multi-brand fashion and lifestyle retail concept that brings together the ILEY, OUWEY and YUANDONGLI labels.

Last updated September 28, 2026

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Overview

ILEYED (伊蕾序語) is a Taiwanese chain clothing store and multi-brand retail concept. According to its official website, it describes itself as a curated space for clothing and home goods — "生活的美好火花" (the beautiful sparks of life) — and as a place to encounter good style. The concept brings together three in-house labels under one new retail experience: ILEY (伊蕾), OUWEY (欧薇) and YUANDONGLI (元动力). The brand positions itself around lifestyle curation rather than a single apparel line, combining fashion with home and lifestyle products in a select-shop format. Its stated aim is to let customers feel a love of life, with the store acting as a venue for discovering quality goods and personal style. ILEYED operates in Taiwan and sells through its own website at ileyshop.com.tw. Wikidata classifies it simply as a "Taiwanese chain clothes store" (臺灣的連鎖服飾店), confirming its identity as a Taiwan-based apparel retail chain rather than an international fashion house. Because public information about the company is limited, details such as founding year, ownership structure and executive leadership are not documented in the available evidence. The brand's core identity rests on its role as a multi-label Taiwanese fashion and lifestyle retailer built around the ILEY, OUWEY and YUANDONGLI brands.

History

ILEYED (伊蕾序語) is a Taiwanese chain clothing store and multi-brand retail concept. Public documentation of its corporate history is sparse; the available evidence comes from its official website and Wikidata, which identifies it as a "Taiwanese chain clothes store" (臺灣的連鎖服飾店). The brand's identity is built around a curated retail format that combines apparel with home and lifestyle goods. Its official website presents ILEYED as a select-shop space for clothing and home products, framed by the slogan "生活的美好火花" (the beautiful sparks of life), and describes it as a venue for encountering good style and feeling a love of life. A defining feature of the concept is the consolidation of three in-house labels — ILEY (伊蕾), OUWEY (欧薇) and YUANDONGLI (元动力) — into a single new shopping experience. This multi-brand structure suggests ILEYED functions as a retail platform or house for these labels rather than as a single apparel line. ILEYED operates in Taiwan and sells through its own e-commerce site at ileyshop.com.tw. No founding year, ownership details, leadership names or major corporate events are documented in the available evidence, so the brand's history cannot be reconstructed in further detail without additional sources.

Products and positioning

A curated multi-brand fashion and lifestyle retail space in Taiwan, uniting the ILEY, OUWEY and YUANDONGLI labels under one shopping experience.

  • ILEY (伊蕾)

    One of the three in-house labels united under the ILEYED retail concept.

  • OUWEY (欧薇)

    One of the three in-house labels united under the ILEYED retail concept.

  • YUANDONGLI (元动力)

    One of the three in-house labels united under the ILEYED retail concept.

Sources2 sources

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