IM Creator

IM Creator, also known as IM, is a software and hosting company focused on no-code website creation. Its platform is designed for individuals, small businesses, organizations, and other users who want to build and maintain websites without directly writing HTML or other programming languages. The service combines visual site-building tools with hosting, making it an integrated rather than purely software-only offering. Hosting is bundled into the service and is mandatory for sites created through the platform. The company was founded in early 2011 by Jonathan Saragossi, who had previously served as vice president of Wix's design team. IM Creator established its headquarters in New York City and also maintained an office in Tel Aviv, Israel. Before launch, Saragossi sought backing from angel investors. The platform entered an open-beta phase a few months after the company was founded, initially using an HTML-based system. Early media coverage helped introduce IM Creator to the broader website-builder market. Within several months of entering open beta, the company was covered by The New York Times, CBS News, and The Next Web. Contemporary reporting described the company as having more than 2,000 paying customers and having raised more than $300,000 from friends and family during its initial period. These figures belong to the company's early development and are not current financial disclosures. IM Creator expanded beyond its initial desktop-oriented website builder during the following years. In 2012 it introduced IM Creator Mobile Website Builder, branded as IXM, for creating mobile websites. In 2014 it launched IM Free, a curated collection of resources made available for commercial use. In 2015 it introduced a newer platform previously known as IM XPRS. This product used a different site-creation workflow from the older builder and emphasized responsive websites and a flat user interface. The earlier product became commonly referred to as the legacy builder, while existing sites made with it continued to receive support and new customers were directed toward the newer platform. The company also introduced IM Self, a mobile-oriented blogging tool. IM Creator's positioning centers on accessibility, visual design, and bundled infrastructure. Its tools target users who may not have technical development skills but still need a branded website, blog, portfolio, or online storefront. The platform's scope includes website design, publishing, hosting, and maintenance within one service. Its historical product development shows an effort to address the shift from desktop browsing toward mobile and responsive web experiences, while also broadening the ecosystem with design resources and mobile content tools.

IM Creator was founded in early 2011 by Jonathan Saragossi, its chief executive, who had previously worked at Wix as vice president of the company's design team. The new company was headquartered in New York City and operated an office in Tel Aviv, Israel. Before the product launched, Saragossi sought support from angel investors. The business entered open beta a few months after its creation with a platform based on HTML and aimed at simplifying website production for nontechnical users. The service was developed as an integrated website-building and hosting product. Rather than providing only a design editor, IM Creator bundled the tools needed to create, publish, and maintain a website with hosting supplied through the platform. Its target use cases included personal and business websites, blogs, and online stores. This bundled model made the service accessible to users who wanted to manage a web presence without separately arranging hosting or writing code. During its first year, IM Creator gained coverage from The New York Times, CBS News, and The Next Web. At that stage, contemporary reporting described the company as having more than 2,000 paying customers and having raised more than $300,000 from friends and family. These early figures illustrate the company's initial traction but do not represent a current financial statement. The company expanded its product range in 2012 with IM Creator Mobile Website Builder, known as IXM. This product reflected the growing importance of mobile-oriented web experiences. In 2014, IM Creator launched IM Free, a curated collection of resources that could be used commercially, adding a resource-library component to its website-building ecosystem. A significant platform change followed in 2015. IM Creator introduced a new site builder previously called IM XPRS, which differed from the older product in both its creation workflow and its emphasis on responsive websites using a flat user interface. The older service subsequently became commonly known as the legacy product. Existing legacy sites continued to be supported, while new customers were directed toward the newer platform. The company also launched IM Self, a blogging tool aimed at mobile users. Taken together, IM Creator's development reflects the evolution of website-building services from basic HTML-oriented publishing toward visual, responsive, and mobile-aware platforms. Its historical business scope has combined site design, publishing, hosting, blogs, online stores, mobile websites, and commercially usable creative resources. Publicly available reference material identifies the company and its founder but provides limited current information about ownership, financial performance, executive changes, and present-day market footprint.

• 2015

  New responsive platform introduced

  [1]IM Creatoren.wikipedia.org

  IM Creator introduced the platform previously known as IM XPRS and shifted new customers toward it while supporting legacy sites.

• 2015

  IM Self launched

  [1]IM Creatoren.wikipedia.org

  The company introduced IM Self, a mobile-oriented blogging tool.

• 2014

  IM Free launched

  [1]IM Creatoren.wikipedia.org

  The company added IM Free, a curated collection of resources available for commercial use.

• 2012

  Mobile website builder launched

  [1]IM Creatoren.wikipedia.org

  IM Creator introduced its mobile website builder, branded as IXM.

• 2011

  Company founded

  [1]IM Creatoren.wikipedia.org

  Jonathan Saragossi founded IM Creator in early 2011 as a website-building and hosting company.

• 2011

  Open beta began

  [1]IM Creatoren.wikipedia.org

  The platform entered open beta a few months after the company's creation.

A bundled no-code website creation and hosting platform for individuals and businesses, emphasizing visual design, responsive publishing, and simplified site maintenance.

• No-code website builder · 2011

  IM Creator website builder

  The core IM Creator service enables individuals and businesses to create and maintain HTML5 websites without writing code. The offering combines visual site construction with publishing and mandatory platform hosting. Its documented use cases include general websites, blogs, and online stores.

• Mobile website builder · 2012

  IM Creator Mobile Website Builder (IXM)

  IXM was IM Creator's mobile website-building product, introduced approximately one year after the company's founding. It extended the brand's website-creation tools toward mobile-focused publishing.

• Creative resource library · 2014

  IM Free

  IM Free is a curated collection of resources made available for commercial use. It broadened IM Creator's offering beyond the site editor by providing users with creative materials for website projects.

• Responsive website builder · 2015

  IM XPRS

  IM XPRS was the former name of IM Creator's newer website-building platform, introduced in 2015. It used a different creation process from the legacy builder and focused on responsive websites and a flat user interface. New customers were directed to this platform, while older sites continued to be supported.

• Mobile blogging platform · 2015

  IM Self

  IM Self was introduced as a blog-creation tool for mobile devices, extending the brand into mobile-oriented personal publishing.

• 2015

  Shift from the legacy builder to the newer responsive platformGeneration change

  Background

  IM Creator had an older website builder and developed a newer platform with a different creation process, responsive web output, and a flat user interface.

  Action taken

  The company introduced the newer platform, previously known as IM XPRS, directed new customers to it, and continued supporting websites created with the legacy product.

  Aftermath

  The product portfolio was divided between the newer responsive platform and the supported legacy builder.

  Source

1. 1IM Creatoren.wikipedia.org