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imago tribe

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Retailer / private label

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Czech online retailer and community hub for fantasy, sci-fi, tabletop games, RPGs and collectible card games.

Last updated September 28, 2026

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Overview

imago tribe (operating as imago, imago.cz) is a Czech online retailer and content hub dedicated to fantasy, sci-fi and games. Its homepage presents a broad catalogue spanning costumes and accessories, collectible games, tabletop role-playing games, Pokémon and Dungeons & Dragons products, dice, and books such as The Lord of the Rings. The store positions itself as a destination for 'geeks' and fans, with a tagline stating that it has lived fantasy, sci-fi and games for 20 years. Alongside physical goods, imago publishes blog articles and reviews, for example a review of the video game Star Wars Zero Company, indicating that it operates as both a shop and a media/community platform for Czech-speaking fans. The product mix includes licensed international brands (Pokémon TCG, Dungeons & Dragons, StarCraft miniatures, The One Ring RPG) and Czech-language titles such as Jeskyně a draci and Dragonaer. It also sells novelty food and drink items tied to fandom, such as a butterbeer-style canned drink. The company is based in the Czech Republic and sells primarily to the Czech market through its e-shop.

History

imago tribe operates the Czech e-commerce site imago.cz, which describes itself as a shop for lovers of fantasy and sci-fi. The homepage states that the business has been living fantasy, sci-fi and games for 20 years, indicating a long-standing presence in the Czech fandom retail market. Over time the catalogue has expanded to cover a wide range of hobby categories: collectible card games such as Pokémon TCG, tabletop role-playing games including Dungeons & Dragons and The One Ring, miniatures games such as StarCraft: The Miniatures Game, dice and RPG accessories, costumes, books, and geek-oriented stationery. The store also carries Czech-language RPG products like Jeskyně a draci and Dragonaer, alongside imported English-language releases. Beyond retail, imago publishes blog content and reviews, such as a review of the video game Star Wars Zero Company, positioning itself as a media and community hub for Czech-speaking fans. The company is based in the Czech Republic and sells primarily online to the Czech market.

  • imago.cz states it has been active in fantasy, sci-fi and games for 20 years.

Products and positioning

A Czech specialist e-shop and community platform for fantasy, sci-fi and tabletop gaming fans, combining licensed international products with Czech-language games and fandom content.

  • Pokémon TCG: SV10 Destined Rivals – Booster box

    Pokémon trading card game booster box sold on imago.cz.

  • Pokémon TCG: Mega Evolution 2.5 Ascended Heroes – Elite Trainer Box

    Pokémon TCG Elite Trainer Box sold on imago.cz.

  • Pokémon TCG: 30th Celebration Elite Trainer Box

    English-language Pokémon TCG anniversary Elite Trainer Box.

  • Jeskyně a draci

    Czech-language RPG book by a collective of authors.

  • Dragonaer

    Czech RPG book by Petr Gergon Neumann.

  • StarCraft: The Miniatures Game: Founders Edition – Two Player Starter Set

    English-language miniatures game starter set.

  • The One Ring RPG: Moria – Za Durinovými dveřmi

    Expansion for The One Ring role-playing game.

  • Mystery Dice Box RPG dice set

    RPG dice set sold exclusively at imago.

  • Máslový ležák v plechovce

    Canned butterbeer-style non-alcoholic drink.

Sources3 sources

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