Imagry

Imagry is an autonomous-driving technology company focused on mapless vehicle automation. Founded in 2015 by Adham Ghazali and Majed Jubeh, the company initially developed its technology outside a narrowly defined automotive specialization and began concentrating on the automotive sector in 2018. Its first version of mapless autonomous-driving software was released in early 2019. The company’s central proposition is that autonomous vehicles can navigate using real-time visual understanding rather than depending on continuously maintained high-definition maps. Imagry’s system processes information from multiple visible-spectrum cameras positioned around a vehicle. An onboard computer interprets the camera data in real time and generates the driving actions needed for autonomous operation. The platform combines machine learning, imitation learning, spatial deep-convolutional neural networks, and vision-based perception to support motion planning and driving decisions. Imagry positions the system as hardware-independent and suitable for Level 3 and Level 4 autonomous-driving applications. Its reliance on commercially practical camera sensors is intended to reduce dependence on expensive mapping programs, persistent satellite connectivity, and specialized sensor configurations. The company says the software can be installed in passenger cars and autonomous buses, giving it potential applications in both private mobility and public transportation. Since 2019, Imagry has operated a fleet of software-equipped vehicles on public roads in the United States, Germany, Japan, and Israel. The company maintains headquarters in San Jose, California, and a development center in Haifa, Israel. Eran Ofir is identified as its chief executive officer. Imagry has pursued commercial and technical validation through partnerships, public-sector tenders, and industry recognition. Its collaboration with Continental involved integrating part of Imagry’s technology into Continental’s Autonomous Parking solution. In Israel, Imagry won tenders in 2023 connected with autonomous-bus deployments, including a service at Sheba Tel HaShomer City of Health and a separate public-road project. In 2024, it began operating what was described as Israel’s first autonomous bus line in Nahariya. The company also received the Software Sensor Award from Innovation Connectivity Autonomous in 2023 and Frost & Sullivan’s 2023 Enabling Technology Leadership Award for the European autonomous-driving solutions industry. In November 2025, Imagry announced a strategic partnership with Carguru to integrate its autonomous-driving technology into passenger vehicles intended for roboshuttle services in San Jose and Riga. The stated plan called for a later implementation stage and bookable paid rides through a dedicated application. This initiative illustrates Imagry’s effort to move from technology development and pilot deployments toward shared autonomous mobility services. The company remains a private specialist in automotive artificial intelligence, computer vision, and autonomous-driving software.

Imagry was established in 2015 by Adham Ghazali and Majed Jubeh. The company obtained its first funding in May 2016 and later developed a specialization in automotive applications, formally focusing on the automotive sector from 2018. Its technical direction centered on a mapless approach to autonomous driving: instead of depending on detailed high-definition maps, the vehicle interprets its surroundings through camera-based perception and produces driving decisions in real time. Imagry released the first version of its mapless autonomous-driving software at the beginning of 2019. The system was designed to collect peripheral visual information from several cameras installed on a vehicle, transmit that information to an onboard computer, and use artificial intelligence to determine the vehicle’s actions. Its software architecture combines real-time vision perception, imitation learning, spatial deep-convolutional neural networks, and learning-based intellectual property for decision-making and motion planning. The company’s stated technical model is intended to work across vehicle hardware configurations and to support Level 3 and Level 4 autonomous-driving use cases. By emphasizing visible-spectrum cameras and software processing, Imagry seeks to reduce the need for costly HD-map creation and maintenance, specialized sensor hardware, and uninterrupted satellite connectivity. Since 2019, it has tested or operated a fleet of vehicles equipped with its software on public roads in the United States, Germany, Japan, and Israel. Imagry’s operational structure includes headquarters in San Jose, California, and a development center in Haifa, Israel. Its business activities span passenger-vehicle automation, autonomous buses, and software components for parking and shared mobility. A partnership with Continental integrated part of Imagry’s technology into Continental’s Autonomous Parking solution, extending the company’s role beyond complete vehicle autonomy into supplier-level systems integration. Israel became an important demonstration market for Imagry. In 2023, the company won a tender to provide an autonomous bus at Sheba Tel HaShomer City of Health and subsequently won another tender involving the first autonomous bus on a public road in Israel. In 2024, it began operating an autonomous bus line in Nahariya. These deployments provided public-facing demonstrations of its technology in a transit environment rather than only in closed testing facilities. Imagry also received external industry recognition in 2023. Innovation Connectivity Autonomous awarded it the Software Sensor Award, while Frost & Sullivan gave it the 2023 Enabling Technology Leadership Award for the European autonomous-driving solutions industry. The awards supported the company’s positioning around software-defined sensing and mapless autonomy. In November 2025, Imagry entered a strategic partnership with Carguru covering planned roboshuttle services in San Jose and Riga. The announced concept called for Imagry’s autonomous-driving technology to be integrated into passenger vehicles, with a later implementation stage intended to support bookable paid rides through a dedicated application. This represented a move toward commercial shared autonomous mobility. The available reference material does not establish whether the planned 2027 implementation was completed. Imagry is otherwise described as an active private company led by CEO Eran Ofir.

• 2025

  Carguru roboshuttle partnership announced

  [1]Imagryen.wikipedia.org

  Imagry announced a strategic partnership with Carguru for planned roboshuttle services in San Jose and Riga.

• 2024

  Nahariya autonomous bus line begins operation

  [1]Imagryen.wikipedia.org

  Imagry began operating an autonomous bus line in Nahariya.

• 2023

  Israeli autonomous-bus tenders won

  [1]Imagryen.wikipedia.org

  Imagry won tenders associated with autonomous-bus deployments at Sheba Tel HaShomer and on an Israeli public road.

• 2023

  Industry awards received

  [1]Imagryen.wikipedia.org

  Imagry received the Software Sensor Award and Frost & Sullivan’s 2023 Enabling Technology Leadership Award.

• 2019

  First mapless-driving software released

  [1]Imagryen.wikipedia.org

  The company released the first version of its mapless autonomous-driving software and began operating software-equipped vehicles on public roads.

• 2018

  Automotive specialization begins

  [1]Imagryen.wikipedia.org

  Imagry began specializing in the automotive sector.

• 2016

  First funding obtained

  [1]Imagryen.wikipedia.org

  Imagry obtained its first funding in May 2016.

• 2015

  Company founded

  [1]Imagryen.wikipedia.org

  Adham Ghazali and Majed Jubeh founded Imagry.

A hardware-independent autonomous-driving software provider that uses real-time camera perception and learning-based artificial intelligence to enable vehicle automation without relying on high-definition road maps.

• Autonomous-driving software · 2019

  Imagry Mapless Driving Platform

  Imagry’s core platform is designed to enable autonomous driving through real-time visual perception rather than dependence on high-definition maps. It processes data from multiple visible-spectrum cameras and uses machine learning, imitation learning, spatial deep-convolutional neural networks, and a driving-decision network to plan vehicle motion. The platform is intended for Level 3 and Level 4 applications and can be deployed in passenger vehicles and autonomous buses.

• Public-transport autonomy · 2023

  Autonomous Bus System

  The autonomous-bus application adapts Imagry’s mapless perception and decision-making software to public-transit vehicles. The company has used the system in Israeli deployments, including a project at Sheba Tel HaShomer City of Health, a public-road tender, and an autonomous bus line in Nahariya. The available material does not specify the bus manufacturer, operating fleet size, or complete commercial terms.

• Parking automation software

  Autonomous Parking Technology Component

  Through its partnership with Continental, Imagry integrated part of its perception and autonomous-driving technology into Continental’s Autonomous Parking solution. The collaboration positions Imagry as a software and sensing technology contributor within a broader automotive supplier ecosystem. The available reference does not identify the exact modules, vehicle programs, or production volumes involved.

• Shared autonomous mobility · 2025

  Roboshuttle Autonomy Integration

  The planned Carguru partnership is intended to place Imagry’s AI-based autonomous-driving technology in passenger vehicles used as roboshuttles. The announced target markets are San Jose and Riga, with a concept for bookable paid rides through a dedicated application. The reference material identifies a planned later implementation stage but does not confirm completed deployment or operating performance.

• 2025

  Strategic partnership with CarguruM&A

  Background

  Imagry and Carguru sought to apply autonomous-driving technology to shared passenger mobility.

  Action taken

  The companies announced plans to integrate Imagry’s AI-based autonomy technology into Carguru passenger vehicles for roboshuttle services in San Jose and Riga.

  Aftermath

  The planned service was intended to support bookable paid rides through a dedicated application. Completion of the planned implementation is not established in the available material.

  Source

• 2023

  Expansion into autonomous public transitStrategy

  Background

  Imagry sought to demonstrate its software in operational rather than exclusively experimental settings.

  Action taken

  The company pursued and won Israeli tenders for autonomous-bus deployments, including projects at Sheba Tel HaShomer and on a public road.

  Aftermath

  The tenders led to public-facing autonomous-bus activity and were followed by operation of a Nahariya autonomous bus line in 2024.

  Source

• 2019

  Release of first mapless autonomous-driving softwareProduct launch

  Background

  Imagry’s strategy centered on enabling autonomous navigation without dependence on high-definition road maps.

  Action taken

  The company released the first version of its mapless driving software and used it in road-going test vehicles.

  Aftermath

  The release established the technical foundation for subsequent vehicle testing, automotive partnerships, and autonomous-bus deployments.

  Source

1. 1Imagryen.wikipedia.org